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Segment Reporting

12 Months Ended

Jan. 31, 2020

Segment Reporting [Abstract]

Segment Reporting

NOTE 12. SEGMENT REPORTING

The Company's operating segments consist of U.S. eCommerce, Outfitters, Europe eCommerce, Japan eCommerce and Retail. The Company determined that each of the operating segments share similar economic and other qualitative characteristics thus the results of the operating segments are aggregated into one reportable external segment, consistent with the Company's multi-channel business approach.

Net revenue is presented by product channel in the following table:

(in thousands)		Fiscal 2019			% of Revenue				Fiscal 2018			% of Revenue				Fiscal 2017			% of Revenue
eCommerce		$	1,104,829		76.2%				$	1,039,929		71.7%				$	975,446		69.3%
Outfitters			285,807		19.7%					289,251		19.9%					258,669		18.4%
Retail			59,565		4.1%					122,412		8.4%					172,562		12.3%
Total Net revenue		$	1,450,201						$	1,451,592						$	1,406,677

The geographical allocation of Net revenue is based upon where the product is shipped.  The following presents summarized geographical information:

(in thousands)		Fiscal 2019			% of Revenue				Fiscal 2018			% of Revenue				Fiscal 2017			% of Revenue
United States		$	1,247,288		86.0%				$	1,245,157		85.8%				$	1,204,199		85.6%
Europe			137,134		9.5%					138,761		9.6%					134,543		9.6%
Asia			48,470		3.3%					50,203		3.5%					48,704		3.5%
Other			17,309		1.2%					17,471		1.1%					19,231		1.3%
Total Revenue		$	1,450,201						$	1,451,592						$	1,406,677

Property and equipment, net by geographical location are as follows:

(in thousands)		Fiscal 2019				Fiscal 2018				Fiscal 2017
United States		$	148,340			$	140,663			$	126,015
Europe			8,716				8,773				9,862
Asia			609				458				625
Total Property and equipment, net		$	157,665			$	149,894			$	136,502

Other than the United States, no one country is greater than 10% of total Net revenue or of total Property and equipment, net.

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- References

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- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-URI http://asc.fasb.org/topic&trid=2134510

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