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Segment Reporting
 12 Months Ended
Jan. 31, 2020
Segment Reporting [Abstract]  
Segment Reporting

NOTE 12. SEGMENT REPORTING

The Company's operating segments consist of U.S. eCommerce, Outfitters, Europe eCommerce, Japan eCommerce, Third Party and Retail. The Company reviewed its current structure of its business units and the internal reporting used to provide information to management.  As a result of this process, the Company concluded there is one additional operating segment, Third Party. This business consists of U.S. wholesale revenues and sales on third-party marketplaces.  The Company determined that each of the operating segments share similar economic and other qualitative characteristics thus the results of the operating segments are aggregated into one external reportable segment, consistent with the Company's multi-channel business approach.

Lands’ End identifies five separate distribution channels for revenue reporting purposes:

U.S. eCommerce offers products through the Company's eCommerce website utilizing digital marketing and direct mail catalogs.  

International offers products primarily to consumers located in Europe and Japan through eCommerce international websites and third party affiliates.

Outfitters sells products to end consumers, located primarily in the U.S., through negotiated arrangements to make specific styles or customized products available to employees and members of client organizations, as well as through the Company's eCommerce websites.

Third Party sells the same products as U.S. eCommerce but to domestic wholesale customers or direct to consumer through third-party marketplaces and websites.

Retail sells products and services through Company Operated stores.

Net revenue is presented by product channel in the following table:

 

(in thousands)

 

Fiscal 2020

 

% of Revenue

 

 

Fiscal 2019

 

% of Revenue

 

 

Fiscal 2018

 

% of Revenue

 

U.S. eCommerce

 

$

961,911

 

67.4%

 

 

$

910,088

 

62.8%

 

 

$

854,361

 

58.9%

 

International

 

 

222,878

 

15.6%

 

 

 

181,087

 

12.5%

 

 

 

179,637

 

12.4%

 

Outfitters

 

 

174,260

 

12.2%

 

 

 

285,807

 

19.7%

 

 

 

289,251

 

19.9%

 

Third Party

 

 

39,945

 

2.8%

 

 

 

13,654

 

0.9%

 

 

 

5,931

 

0.4%

 

Retail

 

 

28,454

 

2.0%

 

 

 

59,565

 

4.1%

 

 

 

122,412

 

8.4%

 

Total Net revenue

 

$

1,427,448

 

 

 

 

 

$

1,450,201

 

 

 

 

 

$

1,451,592

 

 

 

 

 

The geographical allocation of Net revenue is based upon where the product is shipped. The following presents summarized geographical information:

 

(in thousands)

 

Fiscal 2020

 

% of Revenue

 

 

Fiscal 2019

 

% of Revenue

 

 

Fiscal 2018

 

% of Revenue

 

United States

 

$

1,191,346

 

83.4%

 

 

$

1,247,288

 

86.0%

 

 

$

1,245,157

 

85.8%

 

Europe

 

 

175,011

 

12.3%

 

 

 

137,134

 

9.5%

 

 

 

138,761

 

9.6%

 

Asia

 

 

49,725

 

3.5%

 

 

 

48,470

 

3.3%

 

 

 

50,203

 

3.5%

 

Other

 

 

11,366

 

0.8%

 

 

 

17,309

 

1.2%

 

 

 

17,471

 

1.1%

 

Total Revenue

 

$

1,427,448

 

 

 

 

 

$

1,450,201

 

 

 

 

 

$

1,451,592

 

 

 

 

 

Other than the United States and Europe, no geographic region represented more than 10% of Net revenue.  

 

Property and equipment, net by geographical location are as follows:

 

(in thousands)

 

Fiscal 2020

 

 

Fiscal 2019

 

 

Fiscal 2018

 

United States

 

$

136,038

 

 

$

148,340

 

 

$

140,663

 

Europe

 

 

8,267

 

 

 

8,716

 

 

 

8,773

 

Asia

 

 

983

 

 

 

609

 

 

 

458

 

Total Property and equipment, net

 

$

145,288

 

 

$

157,665

 

 

$

149,894

 

 

Other than the United States, no geographic region is greater than 10% of total Property and equipment, net.