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Revenue
 9 Months Ended
Oct. 29, 2021
Revenue From Contract With Customer [Abstract]  
Revenue

NOTE 11. REVENUE

 

Revenue includes sales of merchandise and delivery revenue related to merchandise sold. Substantially all of the Company’s revenue is recognized when control of product passes to customers, which for the U.S. eCommerce, International, Outfitters and Third Party distribution channels is when the merchandise is expected to be received by the customer and for the Retail distribution channel is at the time of sale in the store. The Company recognizes revenue, including shipping and handling fees billed to customers, in the amount expected to be received when control of the Company's products transfers to customers, and is presented net of various forms of promotions, which range from contractually-fixed percentage price reductions to sales returns, discounts, and other incentives that may vary in amount. Variable amounts are estimated based on an analysis of historical experience and adjusted as better estimates become available.

 

The Company’s revenue is disaggregated by distribution channel and geographic location. Revenue by distribution channel is presented in Note 10, Segment Reporting. Revenue by geographic location was:

 

 

 

13 Weeks Ended

 

 

39 Weeks Ended

 

(in thousands)

 

October 29, 2021

 

 

October 30, 2020

 

 

October 29, 2021

 

 

October 30, 2020

 

Net revenue:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

United States

 

$

322,773

 

 

$

297,609

 

 

$

914,069

 

 

$

734,515

 

Europe

 

 

39,277

 

 

 

45,879

 

 

 

124,183

 

 

 

108,630

 

Asia

 

 

8,663

 

 

 

10,909

 

 

 

29,212

 

 

 

34,562

 

Other

 

 

5,130

 

 

 

5,585

 

 

 

13,785

 

 

 

11,366

 

Total net revenue

 

$

375,843

 

 

$

359,982

 

 

$

1,081,249

 

 

$

889,073

 

 

Contract Liabilities

 

Contract liabilities consist of payments received in advance of the transfer of control to the customer. As products are delivered and control transfers, the Company recognizes the deferred revenue in Net revenue in the Condensed Consolidated Statements of Operations. The following table summarizes the deferred revenue associated with payments received in advance of the transfer of control to the customer, which is reported in Other current liabilities in the Condensed Consolidated Balance Sheets, as well as amounts recognized through Net revenue for each period presented. The majority of deferred revenue as of October 29, 2021 is expected to be recognized in Net revenue in the fiscal quarter ending January 28, 2022, as products are delivered to customers.

 

 

 

13 Weeks Ended

 

 

39 Weeks Ended

 

(in thousands)

 

October 29, 2021

 

 

October 30, 2020

 

 

October 29, 2021

 

 

October 30, 2020

 

Deferred revenue beginning of period

 

$

18,355

 

 

$

11,901

 

 

$

17,187

 

 

$

8,096

 

Deferred revenue recognized in period

 

 

(18,141

)

 

 

(11,901

)

 

 

(16,973

)

 

 

(8,096

)

Revenue deferred in period

 

 

14,323

 

 

 

35,364

 

 

 

14,323

 

 

 

35,364

 

Deferred revenue end of period

 

$

14,537

 

 

$

35,364

 

 

$

14,537

 

 

$

35,364

 

 

 

Revenue from gift cards is recognized when (i) the gift card is redeemed by the customer for merchandise, or (ii) as gift card breakage, an estimate of gift cards which will not be redeemed where the Company does not have a legal obligation to remit the value of the unredeemed gift cards to the relevant jurisdictions. Gift card breakage is recorded within Net revenue in the Condensed Consolidated Statements of Operations. Prior to their redemption, gift cards are recorded as a liability, included within Other current liabilities in the Condensed Consolidated Balance Sheets. The liability is estimated based on expected breakage that considers historical patterns of redemption. The following table provides the reconciliation of the contract liability related to gift cards:

 

 

 

13 Weeks Ended

 

 

39 Weeks Ended

 

(in thousands)

 

October 29, 2021

 

 

October 30, 2020

 

 

October 29, 2021

 

 

October 30, 2020

 

Balance as of beginning of period

 

$

28,341

 

 

$

23,651

 

 

$

26,798

 

 

$

22,592

 

Gift cards sold

 

 

13,196

 

 

 

13,367

 

 

 

33,377

 

 

 

33,302

 

Gift cards redeemed

 

 

(10,934

)

 

 

(12,245

)

 

 

(29,334

)

 

 

(30,959

)

Gift card breakage

 

 

(130

)

 

 

(76

)

 

 

(368

)

 

 

(238

)

Balance as of end of period

 

$

30,473

 

 

$

24,697

 

 

$

30,473

 

 

$

24,697

 

 

Refund Liabilities

 

Refund liabilities, primarily associated with product sales returns and retrospective volume rebates, represent variable consideration and are estimated and recorded as a reduction to Net revenue based on historical experience. As of October 29, 2021, October 30, 2020 and January 29, 2021, $24.3 million, $23.6 million and $25.7 million, respectively, of refund liabilities, primarily associated with product returns, were reported in Other current liabilities in the Condensed Consolidated Balance Sheets. An asset for product returns is recorded in Prepaid expenses and other current assets in the Condensed Consolidated Balance Sheets.