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Revenue
 6 Months Ended
Jul. 29, 2022
Revenue From Contract With Customer [Abstract]  
Revenue

NOTE 13. REVENUE

 

Revenue includes sales of merchandise and delivery revenue related to merchandise sold. Substantially all of the Company’s revenue is recognized when control of product passes to customers, which for the U.S. eCommerce, International, Outfitters and Third Party distribution channels is when the merchandise is received by the customer and for the Retail distribution channel is at the time of sale in the store. The Company recognizes revenue, including shipping and handling fees billed to customers, in the amount expected to be received when control of the Company's products transfers to customers, and is presented net of various forms of promotions, which range from contractually-fixed percentage price reductions to sales returns, discounts, and other incentives that may vary in amount. Variable amounts are estimated based on an analysis of historical experience and adjusted as better estimates become available.

 

 

The Company’s revenue is disaggregated by distribution channel and geographic location. Revenue by distribution channel is presented in Note 12, Segment Reporting. Revenue by geographic location was:

 

 

 

13 Weeks Ended

 

 

26 Weeks Ended

 

(in thousands)

 

July 29, 2022

 

 

July 30, 2021

 

 

July 29, 2022

 

 

July 30, 2021

 

Net revenue:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

United States

 

$

310,151

 

 

$

330,890

 

 

$

565,425

 

 

$

591,296

 

Europe

 

 

29,311

 

 

 

38,019

 

 

 

65,440

 

 

 

84,906

 

Asia

 

 

7,742

 

 

 

10,490

 

 

 

16,439

 

 

 

20,549

 

Other

 

 

3,974

 

 

 

4,710

 

 

 

7,539

 

 

 

8,655

 

Total Net revenue

 

$

351,178

 

 

$

384,109

 

 

$

654,843

 

 

$

705,406

 

 

Contract Liabilities

 

Contract liabilities consist of payments received in advance of the transfer of control to the customer. As products are delivered and control transfers, the Company recognizes the deferred revenue in Net revenue in the Condensed Consolidated Statements of Operations. The following table summarizes the deferred revenue associated with payments received in advance of the transfer of control to the customer, which is reported in Other current liabilities in the Condensed Consolidated Balance Sheets, as well as amounts recognized through Net revenue for each period presented. The majority of deferred revenue as of July 29, 2022 is expected to be recognized in Net revenue in the fiscal quarter ending October 28, 2022, as products are delivered to customers.

 

 

 

13 Weeks Ended

 

 

26 Weeks Ended

 

(in thousands)

 

July 29, 2022

 

 

July 30, 2021

 

 

July 29, 2022

 

 

July 30, 2021

 

Deferred revenue beginning of period

 

$

6,074

 

 

$

25,374

 

 

$

8,560

 

 

$

17,187

 

Deferred revenue recognized in period

 

 

(5,860

)

 

 

(25,160

)

 

 

(8,346

)

 

 

(16,973

)

Revenue deferred in period

 

 

9,543

 

 

 

18,141

 

 

 

9,543

 

 

 

18,141

 

Deferred revenue end of period

 

$

9,757

 

 

$

18,355

 

 

$

9,757

 

 

$

18,355

 

 

Revenue from gift cards is recognized when (i) the gift card is redeemed by the customer for merchandise, or (ii) as gift card breakage, an estimate of gift cards which will not be redeemed where the Company does not have a legal obligation to remit the value of the unredeemed gift cards to the relevant jurisdictions. Gift card breakage is recorded within Net revenue in the Condensed Consolidated Statements of Operations. Prior to their redemption, gift cards are recorded as a liability and included within Other current liabilities in the Condensed Consolidated Balance Sheets. The liability is estimated based on expected breakage that considers historical patterns of redemption. The following table provides the reconciliation of the contract liability related to gift cards:

 

 

 

13 Weeks Ended

 

 

26 Weeks Ended

 

(in thousands)

 

July 29, 2022

 

 

July 30, 2021

 

 

July 29, 2022

 

 

July 30, 2021

 

Balance as of beginning of period

 

$

32,015

 

 

$

27,466

 

 

$

33,070

 

 

$

26,798

 

Gift cards sold

 

 

17,042

 

 

 

13,949

 

 

 

31,670

 

 

 

24,996

 

Gift cards redeemed

 

 

(17,245

)

 

 

(12,963

)

 

 

(32,713

)

 

 

(23,228

)

Gift card breakage

 

 

(368

)

 

 

(111

)

 

 

(583

)

 

 

(225

)

Balance as of end of period

 

$

31,444

 

 

$

28,341

 

 

$

31,444

 

 

$

28,341

 

 

Refund Liabilities

 

Refund liabilities, primarily associated with product sales returns and retrospective volume rebates, represent variable consideration and are estimated and recorded as a reduction to Net revenue based on historical experience. As of July 29, 2022, July 30, 2021 and January 28, 2022, $19.9 million, $17.4 million and $23.4 million, respectively, of refund liabilities, primarily associated with product returns, were reported in Other current liabilities in the Condensed Consolidated Balance Sheets. An asset for product returns is recorded in Prepaid expenses and other current assets in the Condensed Consolidated Balance Sheets.