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Revenue
 6 Months Ended
Aug. 01, 2025
Revenue from Contract with Customer [Abstract]  
Revenue

NOTE 13. REVENUE

 

Net Revenue

 

Product Sales

Revenue includes sales of merchandise and delivery revenue related to merchandise sold. Substantially all of the Company’s revenue is recognized when control of product passes to customers, which for the U.S. eCommerce, Europe eCommerce, Outfitters and Third Party distribution channels is when the merchandise is received by the customer and for the Retail distribution channel is at the time of sale in the store. The Company recognizes revenue, including shipping and handling fees billed to customers, in the amount expected to be received when control of the Company’s products transfers to customers, and is presented net of various forms of promotions, which range from contractually fixed percentage price reductions to sales returns, discounts, and other incentives that may vary in amount. Variable amounts are estimated based on an analysis of historical experience and adjusted as better estimates become available.

 

The Company’s revenue is disaggregated by distribution channel and geographic location. Revenue by distribution channel is presented in Note 12, Segment Reporting. Revenue by geographic location was:

 

 

 

13 Weeks Ended

 

 

26 Weeks Ended

 

(in thousands)

 

August 1, 2025

 

 

August 2, 2024

 

 

August 1, 2025

 

 

August 2, 2024

 

Net revenue:

 

 

 

 

 

 

 

 

 

 

 

 

United States

 

$

271,626

 

 

$

291,041

 

 

$

512,689

 

 

$

548,548

 

Europe

 

 

20,169

 

 

 

23,330

 

 

 

38,488

 

 

 

48,638

 

Other

 

 

2,284

 

 

 

2,802

 

 

 

4,110

 

 

 

5,458

 

Total Net revenue

 

$

294,079

 

 

$

317,173

 

 

$

555,287

 

 

$

602,644

 

 

Licensing Agreements

The Company generates royalty revenue from licensing the right to use its trademarks to third parties. The licensing agreements generally are exclusive to a product category, selling channel and/or geography, have terms in excess of one year, provide for annual guaranteed minimum royalties and, in most cases, include renewal options. In certain agreements, the licensee pays the Company a fulfillment fee for licensed product sold on the Company’s website and fulfilled from the Company’s distribution center. The trademark royalty revenue and fulfillment fee are included in Net revenue and reported in the Licensing distribution channel.

In exchange for providing these rights, the license agreements require the licensees to pay the Company a trademark royalty based on net sales as defined in the license agreements. The Company recognizes sales-based royalty revenue (i) when a contractually guaranteed minimum is not expected to be met, the minimum is recognized as revenue on a straight-line basis over the contractual period, or (ii) when the contractually guaranteed minimum is expected to be met, revenue is recognized when the related sales of the licensed product occurs. In certain licensing agreements, the Company agreed to provide marketing activities. The Company receives reimbursement for such services at cost. The amount of these reimbursements are recorded as a reduction of Selling and administrative expenses in the Condensed Consolidated Statements of Operations. The amount of these reimbursements was $2.3 million and $3.9 million for the 13 and 26 weeks ended August 1, 2025, respectively, and $2.1 million and $3.3 million for the 13 and 26 weeks ended August 2, 2024, respectively.

 

Contract Liabilities

 

Contract liabilities consist of payments received in advance of the transfer of control to the customer. As products are delivered and control transfers, the Company recognizes the deferred revenue in Net revenue in the Condensed Consolidated Statements of Operations. The following table summarizes the deferred revenue associated with payments received in advance of the transfer of control to the customer, reported in Accrued expenses and other current liabilities in the Condensed Consolidated Balance Sheets, and amounts recognized through Net revenue for each period presented. The majority of deferred revenue as of August 1, 2025 is expected to be recognized in Net revenue in the fiscal quarter ending October 31, 2025, as products are delivered to customers.

 

 

13 Weeks Ended

 

 

26 Weeks Ended

 

(in thousands)

 

August 1, 2025

 

 

August 2, 2024

 

 

August 1, 2025

 

 

August 2, 2024

 

Deferred revenue beginning of period

 

$

5,049

 

 

$

9,340

 

 

$

6,584

 

 

$

4,314

 

Deferred revenue recognized in period

 

 

(4,834

)

 

 

(9,125

)

 

 

(6,370

)

 

 

(4,100

)

Revenue deferred in period

 

 

8,607

 

 

 

9,087

 

 

 

8,608

 

 

 

9,088

 

Deferred revenue end of period

 

$

8,822

 

 

$

9,302

 

 

$

8,822

 

 

$

9,302

 

 

Revenue from gift cards is recognized when (i) the gift card is redeemed by the customer for merchandise, or (ii) as gift card breakage, an estimate of gift cards which will not be redeemed where the Company does not have a legal obligation to remit the value of the unredeemed gift cards to the relevant jurisdictions. Gift card breakage is recorded within Net revenue in the Condensed Consolidated Statements of Operations. Prior to their redemption, gift cards are recorded as a liability and included within Accrued expenses and other current liabilities in the Condensed Consolidated Balance Sheets. The liability is estimated based on expected breakage that considers historical patterns of redemption. The following table provides the reconciliation of the contract liability related to gift cards:

 

 

13 Weeks Ended

 

 

26 Weeks Ended

 

(in thousands)

 

August 1, 2025

 

 

August 2, 2024

 

 

August 1, 2025

 

 

August 2, 2024

 

Balance as of beginning of period

 

$

33,364

 

 

$

35,119

 

 

$

34,746

 

 

$

35,604

 

Gift cards issued

 

 

15,693

 

 

 

14,562

 

 

 

30,305

 

 

 

29,617

 

Gift cards redeemed

 

 

(10,785

)

 

 

(14,019

)

 

 

(26,095

)

 

 

(28,212

)

Gift card breakage

 

 

(5,036

)

 

 

(1,483

)

 

 

(5,720

)

 

 

(2,830

)

Balance as of end of period

 

$

33,236

 

 

$

34,179

 

 

$

33,236

 

 

$

34,179

 

 

Refund Liabilities

 

Refund liabilities, primarily associated with product sales returns and retrospective volume rebates, represent variable consideration and are estimated and recorded as a reduction to Net revenue based on historical experience. Refund liabilities, primarily associated with estimated product returns, were $13.7 million, $14.9 million and $15.2 million as of August 1, 2025, August 2, 2024 and January 31, 2025, respectively, and reported in Accrued expenses and other current liabilities in the Condensed Consolidated Balance Sheets.