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CONSOLIDATED STATEMENTS OF INCOME (USD $)
In Thousands, except Per Share data, unless otherwise specified
 12 Months Ended
Dec. 31, 2011
Dec. 31, 2010
Dec. 31, 2009
Revenues:      
Search $ 25,466 $ 22,792 $ 20,011
Products 7,191 5,404 6,717
Other 2,816 1,301 467
Total revenues 35,473 29,497 27,195
Cost of revenues 2,840 1,606 1,505
Gross profit 32,633 27,891 25,690
Operating expenses:      
Research and development 7,453 6,607 6,254
Selling and marketing 12,984 5,244 4,616
General and administrative 7,649 4,741 3,334
Total operating expenses 28,086 16,592 14,204
Operating income 4,547 11,299 11,486
Financial income, net 1,293 322 72
Income before taxes on income 5,840 11,621 11,558
Taxes on income 172 3,232 3,545
Net income $ 5,668 $ 8,389 $ 8,013
Net earnings per Ordinary share:      
Basic $ 0.58 $ 0.87 $ 0.86
Diluted $ 0.57 $ 0.85 $ 0.84