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INCOME TAXES (Details) - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2016	Jun. 30, 2015
Taxes On Income [Line Items]
Preferred Enterprise tax rate	16.00%
Taxes on income	$ 3,993	$ (6,522)
Increase in depreciation and amortization	9,215
Increase in financial expenses primarily related to Undertone acquisition	$ 4,398
Effective income tax rate	91.80%	34.80%
UNITED STATES
Taxes On Income [Line Items]
Statutory tax rate	35.00%
ISRAEL
Taxes On Income [Line Items]
Statutory tax rate	26.50%

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The tax rate applicable for entities that qualify as an "Preferred Enterprise" under Israeli tax law.

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Percentage of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations.

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Percentage of domestic federal statutory tax rate applicable to pretax income (loss).

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Amount of the difference between reported income tax expense (benefit) and expected income tax expense (benefit) computed by applying the domestic federal statutory income tax rates to pretax income (loss) from continuing operations attributable to nondeductible depreciation and amortization.

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Amount of the difference between reported income tax expense (benefit) and expected income tax expense (benefit) computed by applying the domestic federal statutory income tax rates to pretax income (loss) from continuing operations attributable to tax exempt income, equity in earnings (loss) of an unconsolidated subsidiary, minority noncontrolling interest income (loss), tax holiday, disposition of a business, disposition of an asset, repatriation of foreign earnings, repatriation of foreign earnings jobs creation act of 2004, increase (decrease) in enacted tax rate, prior year income taxes, increase (decrease) in deferred tax asset valuation allowance, and other adjustments.

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