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GOODWILL AND INTANGIBLE ASSETS, NET | 6 Months Ended
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Jun. 30, 2022
Goodwill and Intangible Assets Disclosure [Abstract] |
GOODWILL AND INTANGIBLE ASSETS, NET | NOTE 5: GOODWILL AND INTANGIBLE ASSETS, NET a.Goodwill The changes in the net carrying amount of goodwill in 2021 and six months ended June 30, 2022 were as follows:
Balance as of January 1, 2021 |  | $ | 152,303 |
Acquisition of Vidazoo |  | $ | 36,962 |
Balance as of December 31, 2021 |  | $ | 189,265 |
Balance as of June 30, 2022 |  | $ | 189,265 |
Goodwill has been recorded as a result of prior acquisitions and represents excess of the consideration over the net fair value of the assets of the businesses acquired. As of June 30, 2022, the Company had two reporting units – Display Advertising and Search Advertising. The Company performs tests for impairment of goodwill at the reporting unit level at least annually, or more frequently if events or changes in circumstances occur that would more likely than not reduce the fair value of a reporting unit below its carrying value. As of June 30, 2022, the Company determined that there were no indicators of potential impairment with regards to its reporting units which required interim goodwill impairment analysis. b. Intangible assets, net The following is a summary of intangible assets as of June 30, 2022:
|  | December 31, 2021 |  |  | Amortization |  |  | June 30, 2022 |
Acquired technology |  | $ | 84,417 |  |  | $ | - |  |  | $ | 84,417 |
Accumulated amortization |  |  | (31,137 | ) |  |  | (4,431 | ) |  |  | (35,568 | )
Impairment |  |  | (8,749 | ) |  |  | - |  |  |  | (8,749 | )
Acquired technology, net |  |  | 44,531 |  |  |  | (4,431 | ) |  |  | 40,100 |
Customer relationships |  |  | 45,054 |  |  |  | - |  |  |  | 45,054 |
Accumulated amortization |  |  | (23,218 | ) |  |  | (1,050 | ) |  |  | (24,268 | )
Impairment |  |  | (10,426 | ) |  |  | - |  |  |  | (10,426 | )
Customer relationships, net |  |  | 11,410 |  |  |  | (1,050 | ) |  |  | 10,360 |
Tradename and other |  |  | 18,503 |  |  |  | - |  |  |  | 18,503 |
Accumulated amortization |  |  | (12,634 | ) |  |  | (120 | ) |  |  | (12,754 | )
Impairment |  |  | (5,110 | ) |  |  | - |  |  |  | (5,110 | )
Tradename and other, net |  |  | 759 |  |  |  | (120 | ) |  |  | 639 |
Intangible assets, net |  | $ | 56,700 |  |  | $ | (5,601 | ) |  | $ | 51,099 |
The following is a summary of intangible assets as of December 31, 2021:
|  | December 31, 2020 |  |  | Additions |  |  | Amortization |  |  | December 31, 2021 |
Acquired technology |  | $ | 53,412 |  |  | $ | 31,005 |  |  | $ | - |  |  | $ | 84,417 |
Accumulated amortization |  |  | (25,548 | ) |  |  | - |  |  |  | (5,589 | ) |  |  | (31,137 | )
Impairment |  |  | (8,749 | ) |  |  | - |  |  |  | - |  |  |  | (8,749 | )
Acquired technology, net |  |  | 19,115 |  |  |  | 31,005 |  |  |  | (5,589 | ) |  |  | 44,531 |
Customer relationships |  |  | 36,860 |  |  |  | 8,194 |  |  |  | - |  |  |  | 45,054 |
Accumulated amortization |  |  | (22,161 | ) |  |  | - |  |  |  | (1,057 | ) |  |  | (23,218 | )
Impairment |  |  | (10,426 | ) |  |  | - |  |  |  | - |  |  |  | (10,426 | )
Customer relationships, net |  |  | 4,273 |  |  |  | 8,194 |  |  |  | (1,057 | ) |  |  | 11,410 |
Tradename and other |  |  | 18,503 |  |  |  | - |  |  |  | - |  |  |  | 18,503 |
Accumulated amortization |  |  | (12,405 | ) |  |  | - |  |  |  | (229 | ) |  |  | (12,634 | )
Impairment |  |  | (5,110 | ) |  |  | - |  |  |  | - |  |  |  | (5,110 | )
Tradename and other, net |  |  | 988 |  |  |  | - |  |  |  | (229 | ) |  |  | 759 |
Intangible assets, net |  | $ | 24,376 |  |  | $ | 39,199 |  |  | $ | (6,875 | ) |  | $ | 56,700 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI https://asc.fasb.org/topic&trid=2144416 + Details
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