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GOODWILL AND INTANGIBLE ASSETS, NET
 6 Months Ended
Jun. 30, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS, NET

NOTE 5: GOODWILL AND INTANGIBLE ASSETS, NET

 

a.Goodwill

 

The changes in the net carrying amount of goodwill in 2021 and six months ended June 30, 2022 were as follows:

 

Balance as of January 1, 2021

  

$

152,303

  

 

        

Acquisition of Vidazoo

  

$

36,962

  

 

        

Balance as of December 31, 2021

  

$

189,265

  

 

      

Balance as of June 30, 2022

  

$

189,265

  
 

Goodwill has been recorded as a result of prior acquisitions and represents excess of the consideration over the net fair value of the assets of the businesses acquired. As of June 30, 2022, the Company had two reporting units – Display Advertising and Search Advertising. The Company performs tests for impairment of goodwill at the reporting unit level at least annually, or more frequently if events or changes in circumstances occur that would more likely than not reduce the fair value of a reporting unit below its carrying value. As of June 30, 2022, the Company determined that there were no indicators of potential impairment with regards to its reporting units which required interim goodwill impairment analysis.

 

b. Intangible assets, net

 

The following is a summary of intangible assets as of June 30, 2022:

 
   

December 31,

2021

    

Amortization

    

June 30,

2022

  

 

                        

Acquired technology

  

$

84,417

    

$

-

    

$

84,417

 

Accumulated amortization

    

(31,137

)

    

(4,431

)

    

(35,568

)

Impairment

    

(8,749

)

    

-

      

(8,749

)

Acquired technology, net

    

44,531

     

(4,431

)

    

40,100

 

 

                        

Customer relationships

    

45,054

     

-

      

45,054

  

Accumulated amortization

    

(23,218

)

    

(1,050

)

    

(24,268

)

Impairment

    

(10,426

)

    

-

      

(10,426

)

Customer relationships, net

    

11,410

      

(1,050

)

    

10,360

  

 

                        

Tradename and other

    

18,503

      

-

      

18,503

  

Accumulated amortization

    

(12,634

)

    

(120

)

    

(12,754

)

Impairment

    

(5,110

)

    

-

      

(5,110

)

Tradename and other, net

    

759

      

(120

)

    

639

  

 

                        

Intangible assets, net

  

$

56,700

    

$

(5,601

)

  

$

51,099

  
 

The following is a summary of intangible assets as of December 31, 2021:
 

   

December 31,

2020

    

Additions

    

Amortization

    

December 31,

2021

  

 

  

Acquired technology

  

$

53,412

    

$

31,005

    

$

-

    

$

84,417

  

Accumulated amortization

    

(25,548

)

    

-

      

(5,589

)

    

(31,137

 )

Impairment

    

(8,749

)

    

-

      

-

      

(8,749

 )

Acquired technology, net

    

19,115

      

31,005

      

(5,589

)

    

44,531

  

 

                                

Customer relationships

    

36,860

      

8,194

      

-

      

45,054

  

Accumulated amortization

    

(22,161

)

    

-

      

(1,057

)

    

(23,218

 )

Impairment

    

(10,426

)

    

-

      

-

      

(10,426

 )

Customer relationships, net

    

4,273

      

8,194

      

(1,057

)

    

11,410

  

 

                                

Tradename and other

    

18,503

      

-

      

-

      

18,503

  

Accumulated amortization

    

(12,405

)

    

-

      

(229

)

    

(12,634

 )

Impairment

    

(5,110

)

    

-

      

-

      

(5,110

 )

Tradename and other, net

    

988

      

-

      

(229

)

    

759

  

 

                                

Intangible assets, net

  

$

24,376

    

$

39,199

    

$

(6,875

)

  

$

56,700