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GOODWILL AND OTHER INTANGIBLE ASSETS, NET (Tables) | 12 Months Ended
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Dec. 31, 2022
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of changes in goodwill |
Balance as of January 1, 2021 |  | $ | 152,303 |
Acquisition of Vidazoo |  | $ | 36,962 |
Balance as of December 31, 2021 |  | $ | 189,265 |
Vidazoo measurement period adjustments |  | $ | 6,262 |
Balance as of December 31, 2022 |  | $ | 195,527 |
Schedule of intangible assets | The following is a summary of intangible assets as of December 31, 2022:
|  | December 31, 2021 |  |  | Vidazoo measurement period adjustments |  |  | Amortization |  |  | December 31, 2022 |
Acquired technology |  | $ | 84,417 |  |  | $ | 5,358 |  |  | $ | - |  |  | $ | 89,775 |
Accumulated amortization |  |  | (31,137 | ) |  |  | - |  |  |  | (9,886 | ) |  |  | (41,023 | )
Impairment |  |  | (8,749 | ) |  |  | - |  |  |  | - |  |  |  | (8,749 | )
Acquired technology, net |  |  | 44,531 |  |  |  | 5,358 |  |  |  | (9,886 | ) |  |  | 40,003 |
Customer relationships |  |  | 45,054 |  |  |  | 1,490 |  |  |  | - |  |  |  | 46,544 |
Accumulated amortization |  |  | (23,218 | ) |  |  | - |  |  |  | (1,758 | ) |  |  | (24,976 | )
Impairment |  |  | (10,426 | ) |  |  | - |  |  |  | - |  |  |  | (10,426 | )
Customer relationships, net |  |  | 11,410 |  |  |  | 1,490 |  |  |  | (1,758 | ) |  |  | 11,142 |
Tradename and other |  |  | 18,503 |  |  |  | - |  |  |  | - |  |  |  | 18,503 |
Accumulated amortization |  |  | (12,634 | ) |  |  | - |  |  |  | (240 | ) |  |  | (12,874 | )
Impairment |  |  | (5,110 | ) |  |  | - |  |  |  | - |  |  |  | (5,110 | )
Tradename and other, net |  |  | 759 |  |  |  | - |  |  |  | (240 | ) |  |  | 519 |
Intangible assets, net |  | $ | 56,700 |  |  | $ | 6,848 |  |  | $ | (11,884 | ) |  | $ | 51,664 |
The following is a summary of intangible assets as of December 31, 2021:
|  | December 31, 2020 |  |  | Additions |  |  | Amortization |  |  | December 31, 2021 |
Acquired technology |  | $ | 53,412 |  |  | $ | 31,005 |  |  | $ | - |  |  | $ | 84,417 |
Accumulated amortization |  |  | (25,548 | ) |  |  | - |  |  |  | (5,589 | ) |  |  | (31,137 | )
Impairment |  |  | (8,749 | ) |  |  | - |  |  |  | - |  |  |  | (8,749 | )
Acquired technology, net |  |  | 19,115 |  |  |  | 31,005 |  |  |  | (5,589 | ) |  |  | 44,531 |
Customer relationships |  |  | 36,860 |  |  |  | 8,194 |  |  |  | - |  |  |  | 45,054 |
Accumulated amortization |  |  | (22,161 | ) |  |  | - |  |  |  | (1,057 | ) |  |  | (23,218 | )
Impairment |  |  | (10,426 | ) |  |  | - |  |  |  | - |  |  |  | (10,426 | )
Customer relationships, net |  |  | 4,273 |  |  |  | 8,194 |  |  |  | (1,057 | ) |  |  | 11,410 |
Tradename and other |  |  | 18,503 |  |  |  | - |  |  |  | - |  |  |  | 18,503 |
Accumulated amortization |  |  | (12,405 | ) |  |  | - |  |  |  | (229 | ) |  |  | (12,634 | )
Impairment |  |  | (5,110 | ) |  |  | - |  |  |  | - |  |  |  | (5,110 | )
Tradename and other, net |  |  | 988 |  |  |  | - |  |  |  | (229 | ) |  |  | 759 |
Intangible assets, net |  | $ | 24,376 |  |  | $ | 39,199 |  |  | $ | (6,875 | ) |  | $ | 56,700 |
Schedule of estimated useful life of the intangible assets |
|  |  | Estimated useful life |
Acquired technology |  |  | 4-7 years |
Customer relationships |  |  | 5-8 years |
Tradename and other |  |  | 4-11 years |
Schedule of estimated future amortization expense |
2023 |  | $ | 12,255 |
2024 |  |  | 11,718 |
2025 |  |  | 8,283 |
2026 |  |  | 6,834 |
2027 |  |  | 6,590 |
Thereafter |  |  | 5,984 |
|  | $ | 51,664 |

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