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GOODWILL AND OTHER INTANGIBLE ASSETS, NET (Tables)
 12 Months Ended
Dec. 31, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of changes in goodwill
 
Balance as of January 1, 2021
  
$
152,303
  
         
Acquisition of Vidazoo
  
$
36,962
  
         
Balance as of December 31, 2021
  
$
189,265
  
         
Vidazoo measurement period adjustments
  
$
6,262
  
         
Balance as of December 31, 2022
  
$
195,527
  
Schedule of intangible assets
The following is a summary of intangible assets as of December 31, 2022:
 
   
December 31,
2021
    
Vidazoo
measurement
period
adjustments
    
Amortization
    
December 31,
2022
  
                         
Acquired technology
  
$
84,417
    
$
5,358
    
$
-
    
$
89,775
  
Accumulated amortization
    
(31,137
)
    
-
      
(9,886
)
    
(41,023
)
Impairment
    
(8,749
)
    
-
      
-
      
(8,749
)
Acquired technology, net
    
44,531
      
5,358
      
(9,886
)
    
40,003
  
                                 
Customer relationships
    
45,054
      
1,490
      
-
      
46,544
  
Accumulated amortization
    
(23,218
)
    
-
      
(1,758
)
    
(24,976
)
Impairment
    
(10,426
)
    
-
      
-
      
(10,426
)
Customer relationships, net
    
11,410
      
1,490
      
(1,758
)
    
11,142
  
                                 
Tradename and other
    
18,503
      
-
      
-
      
18,503
  
Accumulated amortization
    
(12,634
)
    
-
      
(240
)
    
(12,874
)
Impairment
    
(5,110
)
    
-
      
-
      
(5,110
)
Tradename and other, net
    
759
      
-
      
(240
)
    
519
  
                                 
Intangible assets, net
  
$
56,700
    
$
6,848
    
$
(11,884
)
  
$
51,664
  
 
The following is a summary of intangible assets as of December 31, 2021:
 
   
December 31,
2020
    
Additions
    
Amortization
    
December 31,
2021
  
                         
Acquired technology
  
$
53,412
    
$
31,005
    
$
-
    
$
84,417
  
Accumulated amortization
    
(25,548
)
    
-
      
(5,589
)
    
(31,137
)
Impairment
    
(8,749
)
    
-
      
-
      
(8,749
)
Acquired technology, net
    
19,115
      
31,005
      
(5,589
)
    
44,531
  
                                 
Customer relationships
    
36,860
      
8,194
      
-
      
45,054
  
Accumulated amortization
    
(22,161
)
    
-
      
(1,057
)
    
(23,218
)
Impairment
    
(10,426
)
    
-
      
-
      
(10,426
)
Customer relationships, net
    
4,273
      
8,194
      
(1,057
)
    
11,410
  
                                 
Tradename and other
    
18,503
      
-
      
-
      
18,503
  
Accumulated amortization
    
(12,405
)
    
-
      
(229
)
    
(12,634
)
Impairment
    
(5,110
)
    
-
      
-
      
(5,110
)
Tradename and other, net
    
988
      
-
      
(229
)
    
759
  
                                 
Intangible assets, net
  
$
24,376
    
$
39,199
    
$
(6,875
)
  
$
56,700
  

 
Schedule of estimated useful life of the intangible assets
     
Estimated
useful life
  
Acquired technology
    
4-7 years
  
Customer relationships
    
5-8 years
  
Tradename and other
    
4-11 years
  
Schedule of estimated future amortization expense
2023
  
$
12,255
  
2024
    
11,718
  
2025
    
8,283
  
2026
    
6,834
  
2027
    
6,590
  
Thereafter
    
5,984
  
         
   
$
51,664