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Segment Information
 12 Months Ended
Dec. 31, 2020
Segment Information  
Segment Information

22.  Segment Information

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker ("CODM"), or decision making group, in deciding how to allocate resources and in assessing performance. The Company concluded that the Group’s CODM is Mr. Wei Wen, Chairman of the Board of Directors and CEO.

The Group’s organizational structure is based on a number of factors that the CODM uses to evaluate, view and run its business operations which include, but not limited to, customer base, homogeneity of products and technology. The Group’s operating segments are based on such organizational structure and information reviewed by the Group’s CODM to evaluate the operating segment results. The Group has internal reporting of revenue, cost and expenses by nature as a whole.

The Company has one operating segment of providing auto shows, special promotion events services and virtual dealership, online marketing services and others (the “segment”), except for in 2017 and 2018 when the Group has two operating segments Continuing Business and Discontinued Business.

The Company disposed of its electric vehicle sales facilitation business in June 2018. This is the Discontinued Business and the results of this segment were included as discontinued operations for the years ended December 31, 2017 and 2018.

Key revenue streams of the segment are as below:

 

 

 

 

 

 

 

 

 

    

December 31, 2018

    

December 31, 2019

    

December 31, 2020

 

 

RMB

 

 RMB

 

RMB

Offline Marketing Services:

 

 

 

 

 

 

Auto shows

 

644,252

 

603,407

 

250,481

Special promotion events

 

 —

 

19,772

 

4,851

Virtual dealership, online marketing services and others

 

6,761

 

21,594

 

74,896

Total

 

651,013

 

644,773

 

330,228

 

Substantially all revenues are derived from China based on the geographical locations where services are provided to customers. In addition, the Group’s long-lived assets are substantially all located in China. Therefore, no geographical segments are presented.