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<SEC-DOCUMENT>0000897069-04-001859.txt : 20041029
<SEC-HEADER>0000897069-04-001859.hdr.sgml : 20041029
<ACCEPTANCE-DATETIME>20041029151624
ACCESSION NUMBER:		0000897069-04-001859
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20041029
DATE AS OF CHANGE:		20041029
EFFECTIVENESS DATE:		20041029

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			JOHNSON OUTDOORS INC
		CENTRAL INDEX KEY:			0000788329
		STANDARD INDUSTRIAL CLASSIFICATION:	 [3949]
		IRS NUMBER:				391536083
		STATE OF INCORPORATION:			WI
		FISCAL YEAR END:			0930

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-16255
		FILM NUMBER:		041106075

	BUSINESS ADDRESS:	
		STREET 1:		555 MAIN STREET
		CITY:			RACINE
		STATE:			WI
		ZIP:			53403-1015
		BUSINESS PHONE:		2626316600

	MAIL ADDRESS:	
		STREET 1:		555 MAIN STREET
		STREET 2:		STE 023
		CITY:			RACINE
		STATE:			WI
		ZIP:			53403-1015

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	JOHNSON WORLDWIDE ASSOCIATES INC
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEFA14A
<SEQUENCE>1
<FILENAME>cmw999.htm
<DESCRIPTION>SOLICITING MATERIAL UNDER RULE 14A-12
<TEXT>
<HTML>
<HEAD>
<TITLE>
</TITLE>
</HEAD>
<BODY>

<!-- MARKER FORMAT-SHEET="Head Major Center Bold-TNR" FSL="Project" -->
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>SCHEDULE 14A
INFORMATION </FONT></H1>

<!-- MARKER FORMAT-SHEET="Head Minor Center Bold-TNR" FSL="Project" -->
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Proxy Statement
Pursuant to Section 14(a) of the Securities Exchange Act of 1934 </FONT></H1>

<!-- MARKER FORMAT-SHEET="Para Flush Lv 0-TNR" FSL="Project" -->
<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Filed by the Registrant [X] <BR>Filed by a
Party other than the Registrant [&nbsp;&nbsp;&nbsp;] </FONT></P>

<!-- MARKER FORMAT-SHEET="Para Flush Lv 0-TNR" FSL="Project" -->
<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Check the appropriate box: </FONT></P>

<!-- MARKER FORMAT-SHEET="Para Hang Lv 0-TNR" FSL="Project" -->
<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[&nbsp;&nbsp;&nbsp;] </FONT></TD>
<TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Preliminary
Proxy Statement </FONT></TD>
</TR>
</TABLE>


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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[&nbsp;&nbsp;&nbsp;] </FONT></TD>
<TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Confidential,
for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) </FONT></TD>
</TR>
</TABLE>


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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[&nbsp;&nbsp;&nbsp;] </FONT></TD>
<TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Definitive
Proxy Statement </FONT></TD>
</TR>
</TABLE>


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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[&nbsp;&nbsp;&nbsp;] </FONT></TD>
<TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Definitive
Additional Materials </FONT></TD>
</TR>
</TABLE>


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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[X] </FONT></TD>
<TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Soliciting
Material under Rule 14a-12 </FONT></TD>
</TR>
</TABLE>
<BR>


<TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH=100%>
<TR VALIGN=Bottom>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>JOHNSON OUTDOORS INC.</FONT><HR WIDTH=35% SIZE=1 COLOR=BLACK NOSHADE></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(Name of Registrant as Specified in its Charter)</FONT></TD></TR>
</TABLE>
<BR>

<TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH=100%>
<TR VALIGN=Bottom>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT><HR WIDTH=40% SIZE=1 COLOR=BLACK NOSHADE></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(Name of Person(s) Filing Proxy Statement if other than the Registrant)</FONT></TD></TR>
</TABLE>
<BR>



<!-- MARKER FORMAT-SHEET="Para Flush Lv 0-TNR" FSL="Project" -->
<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Payment of Filing Fee (Check the
appropriate box): </FONT></P>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[X] </FONT></TD>
<TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>No
fee required. </FONT></TD>
</TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Para Hang Lv 0-TNR" FSL="Project" -->
<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[&nbsp;&nbsp;&nbsp;] </FONT></TD>
<TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Fee
computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11. </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>1.</FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Title
of each class of securities to which transaction applies: </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>2.</FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Aggregate
number of securities to which transaction applies: </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>3.</FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Per
unit price or other underlying value of transaction computed pursuant to
          Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is
          calculated and state how it was determined): </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>4.</FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Proposed
maximum aggregate value of transaction: </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>5.</FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Total
fee paid: </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[&nbsp;&nbsp;&nbsp;&nbsp;] </FONT></TD>
<TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Fee
paid previously with preliminary materials. </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[&nbsp;&nbsp;&nbsp;&nbsp;] </FONT></TD>
<TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Check
box if any part of the fee is offset as provided by Exchange Act Rule
          0-11(a)(2) and identify the filing for which the offsetting fee was paid
          previously. Identify the previous filing by registration statement number, or
          the Form or Schedule and the date of its filing. </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>1.</FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Amount
Previously Paid: </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>2.</FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Form,
Schedule or Registration Statement No.: </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>3.</FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Filing
Party: </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>4.</FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Date
Filed: </FONT></TD>
</TR>
</TABLE>
<BR>


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<HR SIZE=5 COLOR=GRAY NOSHADE>



<!-- MARKER FORMAT-SHEET="Head Minor Center-TNR" FSL="Project" -->
<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Filed by Johnson
Outdoors Inc. </FONT></P>

<!-- MARKER FORMAT-SHEET="Head Minor Center-TNR" FSL="Project" -->
<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Pursuant to Rule 14a-12
of the Securities Exchange Act of 1934  </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;On
October 29, 2004, Johnson Outdoors Inc. issued a press release announcing that the Board
of Directors of Johnson Outdoors approved an Agreement and Plan of Merger that provides
for the merger of JO Acquisition Corp., a Wisconsin corporation, with and into Johnson
Outdoors, with Johnson Outdoors as the surviving corporation. Also, on October 29, 2004,
Johnson Outdoors sent communications to its employees and customers respecting the
proposed merger. Under the terms of the proposed merger, public shareholders of Johnson
Outdoors would receive cash for their shares, and the members of the Johnson family would
acquire 100% ownership of Johnson Outdoors. Copies of the press release and form of
employee and customer communications follow as part of this filing under Rule 14a-12 of
the Securities Exchange Act of 1934, as amended.  </FONT></P>








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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[GRAPHIC OMITTED][JOHNSON
OUTDOORS LOGO] </FONT></P>

<!-- MARKER FORMAT-SHEET="Head Major Left Bold-TNR" FSL="Project" -->
<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>FOR IMMEDIATE RELEASE </FONT></H1>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>CONTACT:</B>  </FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>CYNTHIA
GEORGESON <BR>262-631-6600</FONT></TD>
</TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Head Major Center Bold-TNR" FSL="Project" -->
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><I>JOHNSON OUTDOORS
INC. ANNOUNCES BOARD APPROVAL OF $20.10 PER SHARE CASH MERGER</I> </FONT></H1>

<!-- MARKER FORMAT-SHEET="Para Flush Lv 0-TNR" FSL="Project" -->
<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>RACINE, Wisconsin, October 29,
2004</B> &#151; Johnson Outdoors Inc. (Nasdaq: JOUT) today announced that its board of
directors has approved a definitive merger agreement with JO Acquisition Corp., a newly
formed entity established by members of the family of the late Samuel C. Johnson,
including Helen P. Johnson-Leipold, Chairman and Chief Executive Officer of Johnson
Outdoors.&nbsp; Under the terms of the proposed merger, public shareholders of Johnson
Outdoors would receive $20.10 per share in cash, and the members of the Johnson family would
acquire 100% ownership of Johnson Outdoors.&nbsp; </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
board of directors of Johnson Outdoors acted upon the unanimous recommendation of a
special committee of the Company&#146;s independent directors, and has recommended that
shareholders of the Company vote for approval of the merger agreement.&nbsp; After careful
consideration of many factors, including a thorough review with its independent advisors,
the special committee determined that the merger was in the best interests of the Company
and its shareholders other than the Johnson family and JO Acquisition Corp. The special
committee&#146;s independent financial advisor has delivered a written opinion to the
effect that as of October 28, 2004, the merger consideration was fair from a
financial point of view to the shareholders of Johnson Outdoors other than members of the
Johnson family and JO Acquisition Corp. This determination by the special committee&#146;s
independent financial advisor was based on and subject to assumptions and limitations set
forth in its written opinion. </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
$20.10 per share price represents a 21.2% premium to the average closing price of Johnson
Outdoors Class&nbsp;A common stock for the 30 days prior to the February&nbsp;20, 2004
announcement of the Johnson family&#146;s initial proposal to acquire 100% ownership of
Johnson Outdoors, and a 53.7% premium to the average closing price for the 52 weeks prior to the
February 20, 2004 announcement. </FONT></P>

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<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><I>-more-</I> </FONT></P>




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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
merger is subject to a number of conditions, including shareholder approval of the merger
agreement and receipt of debt financing.&nbsp; GE Commercial Finance has
committed, subject to customary conditions, to provide debt financing for the transaction. </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Johnson
Outdoors will schedule a special meeting of its shareholders for the purpose of obtaining
shareholder approval of the merger agreement.&nbsp; Shareholder approval of the merger
agreement requires, among other required votes, the affirmative vote of two-thirds of the
votes represented by outstanding shares of Johnson Outdoors Class&nbsp;A and Class&nbsp;B
common stock not held by the members of the Johnson family or JO Acquisition Corp.; the
affirmative vote of at least 80% of the votes represented by all outstanding shares of
Johnson Outdoors Class&nbsp;A and Class&nbsp;B common stock; and the affirmative vote of a
majority of the votes represented by all outstanding shares of Johnson Outdoors Class A
common stock. </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
merger is expected to be completed in the first quarter of calendar year 2005, subject to
customary conditions and approvals. </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;William
Blair &amp; Company, L.L.C. served as financial advisor to the special committee&nbsp;of
the Johnson Outdoors board of directors and Skadden, Arps, Slate, Meagher &amp; Flom LLP
served as legal advisor to the special committee. Valuemetrics Capital, L.L.C. and
McDermott, Will &amp; Emery LLP provided financial counsel and legal counsel,
respectively, to JO Acquisition Corp. </FONT></P>

<!-- MARKER FORMAT-SHEET="Head Major Left Bold-TNR" FSL="Project" -->
<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>ABOUT JOHNSON OUTDOORS
INC.</U>  </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=1>Johnson Outdoors is a leading global
outdoor recreation company that turns ideas into adventure with innovative, top-quality
products.&nbsp; The company designs, manufactures and markets a portfolio of winning,
consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving
and Outdoor Equipment.&nbsp; Johnson Outdoors&#146; familiar brands include, among others:
Old Town&reg; canoes and kayaks; Ocean Kayak(tm) and Necky&reg; kayaks; Minn Kota&reg;
motors; Humminbird&reg; fishfinders; SCUBAPRO&reg; and SnorkelPro; UWATEC&reg; dive
equipment; and, Eureka!&reg; tents. Visit Johnson Outdoors online at
<U>http://www.JohnsonOutdoors.com</U>. </FONT></P>

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<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><I>-more- </I> </FONT></P>





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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>PROXY STATEMENT</U> </FONT></H1>

<!-- MARKER FORMAT-SHEET="Para Flush Lv 0-TNR" FSL="Project" -->
<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Johnson Outdoors will file a proxy
statement and other documents regarding the proposed merger described in this press
release with the U.S. Securities and Exchange Commission (SEC).&nbsp; The definitive proxy
statement will be sent to shareholders of Johnson Outdoors seeking their approval of the
merger agreement at a special meeting of shareholders.&nbsp;<B> Shareholders are urged to
read the proxy statement and any other relevant document when they become available,
because they will contain important information about Johnson Outdoors, the proposed
merger and related matters.</B>&nbsp; Shareholders may obtain a free copy of the
definitive proxy statement (when available) and other documents filed by Johnson Outdoors
with the SEC at the SEC&#146;s web site at www.sec.gov.&nbsp; The definitive proxy
statement (when available) and other related SEC documents may also be obtained free of
charge by directing a request to Cynthia Georgeson, Johnson Outdoors Inc., 555&nbsp;Main
Street, Racine, Wisconsin 53403, tel: (262) 631-6600. </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>In addition to Johnson Outdoors, the
company&#146;s directors and executive officers may be deemed to be participants in the
solicitation from Johnson Outdoors shareholders of proxies in favor of approval of the
merger agreement.&nbsp; Such participants may have interests in the merger, including as a
result of holding shares of Johnson Outdoors common stock or derivative securities, such
as stock options, the value of which is related to the price of Johnson Outdoors common
stock.&nbsp; Information regarding the participants and their interests will be contained
in the proxy statement to be filed by Johnson Outdoors with the SEC in connection with the
special meeting of shareholders. </FONT></P>

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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>INFORMATION REGARDING
FORWARD-LOOKING STATEMENTS</U> </FONT></H1>

<!-- MARKER FORMAT-SHEET="Para Flush Lv 0-TNR" FSL="Default" -->
<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2><I>Any statements in this press
release about future expectations, plans and prospects, including statements regarding
consummation of the proposed merger, the filing of a proxy statement and the holding of a
special meeting of shareholders to vote on the merger agreement, constitute
forward-looking statements.&nbsp; In some cases, forward-looking statements may be
identified by their incorporation of forward-looking terminology such as
&#147;anticipate,&#148; &#147;believe,&#148; &#147;continue,&#148; &#147;estimate,&#148;
&#147;expect,&#148; &#147;intend,&#148; &#147;may,&#148; &#147;should&#148; or
&#147;will&#148; and other comparable expressions.&nbsp; Forward-looking statements are
subject to risks and uncertainties, which could cause actual results or outcomes to differ
materially from those currently anticipated.&nbsp; Actual results may differ materially
from those indicated by such forward-looking statements as a result of various important
factors, including the matters discussed under &#147;Management&#146;s Discussion and
Analysis of Financial Condition and Results of Operations&#151;Forward-Looking
Statements&#148; in our most recent quarterly report filed with the SEC, as well as
factors relating to the proposed merger, including (1)&nbsp;diversion of management
attention from the operations of the business as a result of preparations for the proposed
merger and the defense of litigation in connection the proposed merger and (2)&nbsp;the
cost of litigation and other transaction related expenses that are expected to be incurred
regardless of whether the proposed merger is consummated.&nbsp; Shareholders, potential
investors and other readers are urged to consider these factors in evaluating the
forward-looking statements and are cautioned not to place undue reliance on such
forward-looking statements.&nbsp; The forward-looking statements included herein are made
only as of the date of this press release, and Johnson Outdoors undertakes no obligation
to publicly update such forward-looking statements to reflect subsequent events or
circumstances.</I> </FONT></P>



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<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>#&nbsp;#&nbsp;#&nbsp;#&nbsp;# </FONT></P>






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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[GRAPHIC OMITTED][JOHNSON
OUTDOORS LOGO] </FONT></P>

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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>October 29, 2004 </FONT></P>

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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>FROM:&nbsp;&nbsp;Helen
Johnson&#150;Leipold </FONT></P>

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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>TO:&nbsp;&nbsp;Johnson Outdoors
Employees Worldwide </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>As you know, earlier this year, my
family and I made an offer to purchase the outstanding public shares of Johnson
Outdoors.&nbsp; Our goal was, and still is, to return this company to its origins as a
private, family-owned enterprise, free of the constraints and costs of operating as a
publicly-traded entity.&nbsp;&nbsp; I am pleased to tell you that the company today
announced that our Board of Directors has approved an agreement allowing us to move closer
to that goal.&nbsp; </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Under the terms of the agreement,
Johnson Outdoors will merge with a new entity established by the Johnson family solely to
purchase the outstanding public shares of the company.&nbsp; Subject to customary
conditions and approvals, including shareholder approval of the merger agreement, we
expect the transaction would be completed by the end of the first quarter of calendar
2005. A special shareholder meeting will be held to seek approval of shareholders. A
definitive proxy statement will be filed with the U.S. Securities and Exchange Commission
(SEC) and distributed to all shareholders in advance of this special meeting. (See below
for more information.) </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Employees who hold shares in the
company&#146;s 401(k) plan will receive a copy of the company&#146;s proxy statement, as
well as information regarding when and how shares can be voted. <U>It is important for
all shareholders to read the proxy statement as it will contain relevant information
about Johnson Outdoors, the merger agreement and related matters.</U> In the meantime, if
you have any questions on any matter, please feel free to contact Kevin Mooney, Vice
President of Human Resources, at 262-631-6652 or via e-mail @ <U>kmooney@johnsonoutdoors.com</U>.  </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>We will be back in touch with more
information in the coming weeks.&nbsp; Let me emphasize that this is about a change in
ownership, not a change in operations.&nbsp; Public or private, our number one priority
continues to be providing our customers with innovative, top-quality products and
unparalleled service.&nbsp; In fact, it is more important than ever that we show the same
professionalism and dedication to our customers that they have come to expect from
Johnson Outdoors. If you should receive any questions from customers about the proposed
merger, please let them know that it continues to be business as usual here.  </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Finally, I want to thank you for your
passion and dedication to excellence which have helped make Johnson Outdoors a leader in
our industry.&nbsp;&nbsp; As you have heard me say many times before, I am more excited
than ever by the future of our company.&nbsp; </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>/s/ Helen P. Johnson-Leipold </FONT></P>




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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>Proxy Statement</U> </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Johnson Outdoors will file a proxy
statement and other documents regarding the proposed merger with the U.S. Securities and
Exchange Commission (SEC).&nbsp; The definitive proxy statement will be sent to
shareholders of Johnson Outdoors seeking their approval of the merger agreement at a
special meeting of shareholders.&nbsp; <B>Shareholders are urged to read the proxy
statement and any other relevant document when they become available, because they will
contain important information about Johnson Outdoors, the proposed merger and related
matters.</B>&nbsp; Shareholders may obtain a free copy of the definitive proxy statement
(when available) and other documents filed by Johnson Outdoors with the SEC at the
SEC&#146;s web site at www.sec.gov.&nbsp; The definitive proxy statement (when available)
and other related SEC documents may also be obtained free of charge by directing a request
to Cynthia Georgeson, Johnson Outdoors Inc., 555&nbsp;Main Street, Racine, Wisconsin
53403, tel: (262) 631-6600. </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>In addition to Johnson Outdoors, the
company&#146;s directors and executive officers may be deemed to be participants in the
solicitation from Johnson Outdoors shareholders of proxies in favor of approval of the
merger agreement.&nbsp; Such participants may have interests in the merger, including as a
result of holding shares of Johnson Outdoors common stock or derivative securities, such
as stock options, the value of which is related to the price of Johnson Outdoors common
stock.&nbsp; Information regarding the participants and their interests will be contained
in the proxy statement to be filed by Johnson Outdoors with the SEC in connection with the
special meeting of shareholders. </FONT></P>


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<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>*&nbsp;*&nbsp;*&nbsp;*&nbsp;* </FONT></P>





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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[GRAPHIC OMITTED][JOHNSON
OUTDOORS LOGO] </FONT></P>

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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=4><B><I>YOU MAY HAVE
QUESTIONS&#133;&#133;</I></B> </FONT></P>

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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><I><U>ABOUT THE TRANSACTION</U></I>  </FONT></H1>

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     <TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>1.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>Why does Helen think we will be better off as a privately-held company?
          </B>In general, Helen believes that being private and family-owned provides a
          company a competitive advantage, giving its management the freedom and
          flexibility to make decisions for the next generation, not the next quarter. As
          she stated in her letter to employees: <B> </B>&#147;Our goal was, and still is,
          to return this company to its origins as a private, family-owned enterprise,
          free of the constraints and costs of operating as a publicly-traded
          entity.&#148; </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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     <TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>2.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>What kind of transaction has been approved to effect becoming a private
          company?</B> The board of directors of Johnson Outdoors approved a definitive
          merger agreement with JO Acquisition Corp., a newly formed entity established by
          members of the Johnson family, including Helen. If the merger agreement is
          approved by shareholders, JO Acquisition Corp. would merge with Johnson
          Outdoors. Shareholders other than the Johnson family would receive $20.10 per
          share for their shares and the Johnson family would acquire 100% ownership of
          Johnson Outdoors. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>3.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>Why are you calling it a merger? Isn&#146;t it really a buyout?</B> The
          Johnson family has established a separate entity &#150; JO Acquisition Corp.
          &#151; solely for the purposes of acquiring the outstanding public shares of
          Johnson Outdoors. The Board of Directors has approved a merger between this new
          entity and Johnson Outdoors, which will result in a single private, family-owned
          enterprise. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>4.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>What was the role of the special committee? How was the dollar amount of this
          new per share offer </B> <B>determined? </B>The special committee was focused on
          fully and fairly evaluating the proposal and ensuring the integrity of the
          process. After careful consideration of many factors, including a thorough
          review with its independent advisors, the special committee determined that the
          merger was in the best interests of the Company and its shareholders other than
          the Johnson family and JO Acquisition Corp. A definitive proxy statement will
          provide shareholders more detail on the role of the special committee and the
          process leading up to the special committee recommendations. </FONT></TD>
          </TR>
          </TABLE>
          <BR>




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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>5.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>Why wasn&#146;t being a public company working for us?</B> The rising costs
          of compliance and the associated drain on internal resources can inhibit a
          company&#146;s ability to invest where needed for the long-term. According to a
          study by the law firm of Foley &amp; Lardner LLP, the cost of being public for a
          company with annual revenues of under $1 billion has increased 130 percent over
          the past two years. Johnson Outdoors estimates that by becoming a private
          company, it can realize future annual savings of nearly $1 million in reporting
          and compliance costs related to outside audit, legal and filing fees and
          services. If Johnson Outdoors becomes a private company, our people and
          financial resources can be focused exclusively and appropriately on growing our
          business. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>6.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>Won&#146;t going private hurt our ability to grow?</B> Absolutely not. For
          more than a century, Johnson Family Enterprises have thrived as private,
          family-owned and family-managed companies. Today, combined revenues and assets
          for the Johnson Family Enterprises total over $8 billion. In fact, Johnson
          Outdoors was a young and growing private business at the time of its initial
          public offering seventeen years ago. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>7.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>In what ways will company employees benefit from this transaction?</B> Public
          or private, people will continue to work for a company with strong
          people-focused values, that treats employees fairly and with dignity and
          respect. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><I><U>ABOUT OPERATIONS AND
MANAGEMENT</U></I> </FONT></H1>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>8.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>Will there be any changes to our name? What about to our management team?</B>
          No changes are anticipated in connection with the merger. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>9.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>What effect will this have on staffing? Will there be any more layoffs? Any
          facility closings?</B> No operational or organizational changes are anticipated
          in connection with the merger. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>10.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>How does this transaction affect our business strategy?</B> The transaction
          is about a change in ownership, not in operations. As a private company, our
          strategies and financials would no longer be reported publicly every quarter,
          and therefore, no longer accessible to our competitors. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>11.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>Does becoming a private company have any bearing on our budgets for next
          year?</B> Budget planning is focused on ensuring the right resources are
          directed on the right things to grow the business long-term, while meeting the
          shorter-term financial obligations of the company. The integration of new and
          advanced resource planning and financial systems and processes, enable us to
          develop budgets which reflect a more appropriate balance against both the
          long-term and short-terms business needs. </FONT></TD>
          </TR>
          </TABLE>
          <BR>


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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>12.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>What can we expect going forward?</B> It is business as usual at Johnson
          Outdoors. Public or private, our number one priority remains providing superior
          products, outstanding customer service and unparalleled value in the
          marketplace. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>13.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>What do I tell our customers?</B> That it is business as usual at Johnson
          Outdoors and that the transaction is about a change in ownership, not in
          operations. Public or private, our number one priority remains providing
          superior products, outstanding customer service and unparalleled value in the
          marketplace. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>14.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>What if a reporter asks me to comment?</B> Media inquiries require an
          official comment from the company. So, please direct reporters to Cynthia
          Georgeson at 262-631-6653 or via e-mail at <U>cgeorges@johnsonoutdoors.com</U>. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>15.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>Are we permitted to enter into new contracts with customers and suppliers?
          What about routine </B> <B>transactions?</B> Again, this is a change in
          ownership, not in operations. However, during the period leading up to a merger,
          Johnson Outdoors will be subject to certain restrictions under the merger
          agreement. Therefore, it is more important than ever that contracts be reviewed
          and approved by Legal Affairs prior to signing. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><I><U>ABOUT THE
PROCESS/NEXT STEPS</U></I> </FONT></H1>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>16.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>What will happen next? When will the merger be completed? </B>The
          Company&#146;s Board of Directors has approved the merger agreement, but it can
          only go forward with shareholder approval. Subject to customary conditions and
          approvals, including shareholder approval of the merger agreement, we expect the
          transaction would be completed by the end of the first quarter of calendar 2005.
          A special shareholder meeting will be held to seek approval of shareholders. A
          definitive proxy statement will be filed with the U.S. Securities and Exchange
          Commission (SEC) and distributed to all shareholders in advance of this special
          meeting. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>17.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>When will the shareholder vote take place?</B> The date of the special
          shareholder meeting, and information on when and how shares can be voted will be
          included in the definitive proxy statement. Definitive proxy statements cannot
          be distributed until after the SEC review process is completed. </FONT></TD>
          </TR>
          </TABLE>
          <BR>


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<P ALIGN=RIGHT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>3 </FONT></P>


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          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>18.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>How do employees vote their shares held in the 401(k) plan? Held outside the
          401(k) plan?</B> Anyone with shares inside or outside the 401(k) plan can vote
          and will receive a copy of the definitive proxy statement in advance of the
          special shareholder meeting. LaSalle Bank will provide information regarding
          when and how 401(k) shares can be voted. Please read this information, and
          provide LaSalle Bank with confidential instructions on how you wish your shares
          held in the 401(k) to be voted prior to the special shareholder meeting. Shares
          in the plan for which LaSalle Bank has not received voting instructions prior to
          this meeting will be voted proportionate to those for which it has. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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     <TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
          <TR VALIGN=TOP>
          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>19.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>What will happen if shareholders do not approve the merger?</B> It will be
          business as usual. Public or private, our number one priority remains providing
          superior products, outstanding customer service and unparalleled value in the
          marketplace. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>20.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>How and when would I receive cash for the JOUT shares I hold in the 401(k)
          plan?</B> If the merger is approved, each share of Johnson Outdoors common stock
          held in the 401(k) plan common stock fund, at the time the merger becomes
          effective, will be cancelled in exchange for the per-share merger consideration
          of $ 20.10. Your share of the common stock fund will be proportionately
          allocated among the remaining 401(k) plan investment alternatives in which you
          are invested on the transfer date. Both before and after this allocation occurs,
          you will continue to have the option of rebalancing your portfolio in accordance
          with the applicable plan. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><I><U>ABOUT EMPLOYEE
BENEFITS/CONTRACTS</U></I> </FONT></H1>

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          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>21.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>The Employee Stock Purchase Plan was a great value with the 15% discount.
          What will replace it?</B> There are no plans at this time to replace this plan. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>22.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>It appears that the stock I am purchasing under the most recent Employee
          Stock Purchase Plan offering </B> <B>may be converted into the right to receive
          cash merger consideration before I have completed my payroll </B> <B>deductions
          to fully purchase the stock. If that is the case, can I continue with payroll
          deductions to </B> <B>fulfill my obligation?</B> Payroll deductions for
          purchases of shares initiated during offering periods prior to the date of
          merger agreement will continue. There will not be any new offering periods. </FONT></TD>
          </TR>
          </TABLE>
          <BR>


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<P ALIGN=RIGHT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>4 </FONT></P>


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          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>23.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>If the merger occurs, what will happen to the balance in my 401(k) when the
          shares are repurchased?</B> As previously mentioned, your share of the 401(k)
          common stock fund will be proportionately allocated among the remaining 401(k)
          plan investment alternatives in which you are invested on the transfer date.
          Both before and after this allocation occurs, you will continue to have the
          option of rebalancing your portfolio in accordance with the applicable plan. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>24.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>If the merger occurs, what happens to my stock options? </B>Option holders
          will become entitled to receive cash in respect of their company stock options,
          whether vested or unvested, when the merger occurs. The amount of cash for each
          option will be the product of (1) the excess, if any, of the per-share merger
          consideration of $20.10 over the per-share exercise price of the option,
          multiplied by (2) the number of shares subject to the option. [SAMPLE
          CALCULATION:  $20.10 &#151; $17.10 x 100 shares = $300.00] </FONT></TD></TR>
      </TABLE>
      <BR>

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<TR VALIGN=TOP>
<TD WIDTH=5%>&nbsp;</TD>
<TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
In
order to receive a cash payment in respect of any of your company stock options, you must
consent in writing to this treatment of your company stock options. <U>If you are an
option holder, Kevin Mooney will </U> <U>be sending you a written consent form for your
signature</U> several weeks before the special meeting at which Johnson Outdoors
shareholders will vote on approval of the merger agreement. </FONT></TD>
</TR>
</TABLE>
<BR>

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          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>25.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>I have unvested stock options. If this merger is completed before those
          options vest, what will happen? </B> Unvested options will be treated in the
          same manner as vested options. See response to Question 24. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>26.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>Can I defer any proceeds due me from the exchange of my shares or options?
          </B>No. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>27.</B></FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          <B>Will this impact my JVM bonus plan?</B> No. </FONT></TD>
          </TR>
          </TABLE>
          <BR>

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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>Proxy Statement</U> </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Johnson Outdoors will file a proxy
statement and other documents regarding the proposed merger with the U.S. Securities and
Exchange Commission (SEC).&nbsp; The definitive proxy statement will be sent to
shareholders of Johnson Outdoors seeking their approval of the merger agreement at a
special meeting of shareholders.&nbsp;<B> Shareholders are urged to read the proxy
statement and any other relevant document when they become available, because they will
contain important information about Johnson Outdoors, the proposed merger and related
matters.</B>&nbsp; Shareholders may obtain a free copy of the definitive proxy statement
(when available) and other documents filed by Johnson Outdoors with the SEC at the
SEC&#146;s web site at www.sec.gov.&nbsp; The definitive proxy statement (when available)
and other related SEC documents may also be obtained free of charge by directing a request
to Cynthia Georgeson, Johnson Outdoors Inc., 555&nbsp;Main Street, Racine, Wisconsin
53403, tel: (262) 631-6600. </FONT></P>


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<P ALIGN=RIGHT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>5 </FONT></P>


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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>In addition to Johnson Outdoors, the
company&#146;s directors and executive officers may be deemed to be participants in the
solicitation from Johnson Outdoors shareholders of proxies in favor of approval of the
merger agreement.&nbsp; Such participants may have interests in the merger, including as a
result of holding shares of Johnson Outdoors common stock or derivative securities, such
as stock options, the value of which is related to the price of Johnson Outdoors common
stock.&nbsp; Information regarding the participants and their interests will be contained
in the proxy statement to be filed by Johnson Outdoors with the SEC in connection with the
special meeting of shareholders. </FONT></P>



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<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>*&nbsp;*&nbsp;*&nbsp;*&nbsp;* </FONT></P>

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<P ALIGN=RIGHT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>6 </FONT></P>





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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>[GRAPHIC OMITTED][JOHNSON
OUTDOORS LOGO] </FONT></P>

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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Helen Johnson
Leipold<BR>Chairman &amp; Chief Executive Officer  </FONT></P>

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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>October 29, 2004 </FONT></P>

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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Name of
Customer<BR>Title<BR>Street Address<BR>City, State, Zip  </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Dear [<I>INSERT FIRST NAME</I>]: </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>As you may know, earlier this year,
my family and I&nbsp;made an offer to purchase the outstanding public shares of Johnson
Outdoors.&nbsp; Our goal was, and still is, to return this company to its origins as a
private, family-owned enterprise, free of the constraints and costs of operating as a
publicly-traded entity.&nbsp;&nbsp; I am pleased to tell you that Johnson Outdoors today
announced that our Board of Directors has approved a merger agreement allowing us to move
closer to that goal.&nbsp; </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Subject to shareholder approval of
the agreement and other customary closing conditions, we expect to complete the proposed
merger in the first quarter of calendar 2005.&nbsp; However, let me assure you that,
public or private, our number one priority continues to be providing you, our customer,
with innovative, top-quality products and unparalleled service.&nbsp;&nbsp; </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>We look forward to updating you
regarding the merger, and hope you share our enthusiasm for the future.&nbsp; In the
meantime, if you have any questions, please contact Cynthia Georgeson at 262-631-6653 or
via e-mail @ <U>cgeorges@johnsonoutdoors.com</U>.&nbsp; </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>All of us at Johnson Outdoors value
the confidence that you have put in us as a trusted business partner and are committed to
working hard to continue to earn your trust. </FONT></P>

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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Sincerely, </FONT></P>

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<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>/s/ Helen P. Johnson-Leipold</FONT></P>


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