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Summary Of Significant Accounting Policies (Advertising & Promotions) (Narrative) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Sep. 28, 2012	Sep. 30, 2011	Oct. 01, 2010
Summary Of Significant Accounting Policies [Abstract]
Advertising and Promotions Expense	$ 21,745	$ 22,338	$ 20,107
Capitalized Advertising Costs	$ 1,074	$ 752

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- Definition

The total expense recognized in the period for promotion, public relations, and brand or product advertising.

+ References

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-Publisher FASB

-Name Accounting Standards Codification

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Carrying amount as of the balance sheet date of amounts paid in advance for advertising airtime or print media advertising space for which the advertising associated with the payment will air or appear in print within one year or the normal operating cycle, if longer. Also includes direct-response advertising reported as assets.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 340

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-Publisher AICPA

-Name Statement of Position (SOP)

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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.



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-Publisher AICPA

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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.



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