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Summary Of Significant Accounting Policies (Advertising & Promotions) (Narrative) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Sep. 27, 2013	Sep. 28, 2012	Sep. 30, 2011
Summary Of Significant Accounting Policies [Abstract]
Advertising and Promotions Expense	$ 22,902	$ 21,745	$ 22,338
Capitalized Advertising Costs	$ 1,165	$ 1,074

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The total expense recognized in the period for promotion, public relations, and brand or product advertising.

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Carrying amount as of the balance sheet date of amounts paid in advance for advertising airtime or print media advertising space for which the advertising associated with the payment will air or appear in print within one year or the normal operating cycle, if longer. Also includes direct-response advertising reported as assets.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.



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-Number 43

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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.



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