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Consolidated Statements Of Income And Comprehensive Income (USD $)
 3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2011
Jun. 30, 2010
Jun. 30, 2011
Jun. 30, 2010
Dec. 31, 2010
Consolidated Statements Of Income And Comprehensive Income          
Sales $ 19,913,003 $ 15,546,556 $ 38,960,269 $ 31,510,715 $ 63,543,445
Less: discounts and allowances (1,715,085) (1,261,195) (3,458,448) (2,336,208) (5,043,552)
Net Sales 18,197,918 14,285,361 35,501,821 29,174,507 58,499,893
Cost of goods sold 12,535,368 8,454,095 22,186,640 16,530,707 36,926,973
Depreciation expense 390,694 281,220 767,207 684,595 1,393,745
Total cost of goods sold 12,926,062 8,735,315 22,953,847 17,215,302 38,320,718
Gross profit 5,271,856 5,550,046 12,547,974 11,959,205 20,179,175
Selling expenses 2,790,507 1,741,886 5,012,315 3,736,733 7,603,098
General and administrative 1,585,178 1,478,062 3,177,907 2,968,219 5,576,908
Amortization expense 195,957 175,761 391,916 351,521 724,537
Total Operating Expenses 4,571,642 3,395,709 8,582,138 7,056,473 13,904,543
Income from operations 700,214 2,154,337 3,965,836 4,902,732 6,274,632
Other income (expense):          
Interest and dividend income 17,094 53,176 34,687 107,684 260,552
Rental income 650 2,800 650 4,035 11,785
Interest expense (72,298) (80,164) (134,428) (176,106) (350,997)
Gain (loss) on sale of investments, net 541 84,043 (2,056) 54,784 250,480
Total other income (expense) (54,013) 59,855 (101,147) (9,603) 171,820
Income before provision for income taxes 646,201 2,214,192 3,864,689 4,893,129 6,446,452
Provision for income taxes 380,659 1,029,688 1,673,376 1,939,936 2,823,986
Net income 265,542 1,184,504 2,191,313 2,953,193 3,622,466
Basic and diluted earnings per common share $ 0.02 $ 0.07 $ 0.13 $ 0.18 $ 0.22
Weighted average number of shares outstanding 16,434,314 16,701,539 16,461,981 16,731,549 16,663,557
COMPREHENSIVE INCOME          
Net income 265,542 1,184,504 2,191,313 2,953,193 3,622,466
Other comprehensive income (loss), net of tax:          
Unrealized gains on investments (net of tax) 10,404 (55,842) 25,855 (9,339) 114,297
Less reclassification adjustment for (gains) losses included in net income (net of taxes) (305) (49,333) 1,162 (32,158) (147,032)
Comprehensive income $ 275,641 $ 1,079,329 $ 2,218,330 $ 2,911,696 $ 3,589,731