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Consolidated Statements Of Income And Comprehensive Income (USD $)
 12 Months Ended
Dec. 31, 2011
Dec. 31, 2010
Consolidated Statements Of Income And Comprehensive Income [Abstract]    
Gross sales $ 77,122,999 $ 63,543,445
Less: discounts and allowances (7,152,590) (5,043,552)
Net sales 69,970,409 58,499,893
Cost of goods sold 45,866,632 36,926,973
Depreciation expense 1,552,961 1,393,745
Total cost of goods sold 47,419,593 38,320,718
Gross profit 22,550,816 20,179,175
Selling expenses 10,205,441 7,603,098
General and administrative 6,485,051 5,576,908
Amortization expense 783,833 724,537
Total operating expenses 17,474,325 13,904,543
Income from operations 5,076,491 6,274,632
Other income (expense):    
Interest and dividend income 70,611 260,552
Rental income 7,150 11,785
Interest expense (247,342) (350,997)
Impairment of investments 36,032  
Gain (loss) on sale of investments, net (29,256) 250,480
Other expense (8,364)  
Total other income (expense) (243,233) 171,820
Income before provision for income taxes 4,833,258 6,446,452
Provision for income taxes 1,977,837 2,823,986
Net income 2,855,421 3,622,466
Basic and diluted earnings per common share $ 0.17 $ 0.22
Weighted average number of shares outstanding 16,442,948 16,663,557
COMPREHENSIVE INCOME    
Net income 2,855,421 3,622,466
Other comprehensive income (loss), net of tax:    
Unrealized gains (losses) on investments (net of tax) 17,616 114,297
Less reclassification adjustment for (gains) losses included in net income (net of taxes) 16,530 (147,032)
Comprehensive income $ 2,889,567 $ 3,589,731