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Summary Of Significant Accounting Policies (Narrative) (Details) (USD $) | 3 Months Ended | 6 Months Ended | 9 Months Ended | 12 Months Ended
--- | --- | --- | --- | ---
Mar. 31, 2012 | Mar. 31, 2011 | Jun. 30, 2012 | Jun. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011 | Dec. 31, 2012 | Dec. 31, 2011
Percentage of gross sales |  |  |  |  |  |  | 31.00% | 29.00%
Percentage Of Accounts Receivable |  |  |  |  |  |  | 30.00% | 20.00%
Total advertising expenses |  |  |  |  |  |  | $ 2,679,798 | $ 3,156,096
Cost of goods sold | 13,305,767 | 10,255,086 | 26,241,485 | 23,469,083 | 39,991,618 | 35,629,038 | 52,295,464 | 47,151,776
General and administrative |  |  |  |  |  |  | 6,319,972 | 5,290,446
Scenario, Previously Reported [Member] |  |  |  |  |  |  |  |
Cost of goods sold | 12,637,386 | 9,722,230 | 25,153,336 | 22,478,463 | 38,299,212 | 34,047,699 |  |
Restatement Adjustment [Member] |  |  |  |  |  |  |  |
Cost of goods sold | 668,381 | 532,856 | 1,088,149 | 990,620 | 1,692,406 | 1,581,339 |  | 1,285,000
General and administrative |  |  |  |  |  |  |  | $ (1,285,000)

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher AICPA -Name Statement of Position (SOP) -Number 93-7 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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- Definition The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.4) -URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688 + Details
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