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Summary Of Significant Accounting Policies (Narrative) (Details) (USD $)	3 Months Ended		6 Months Ended		9 Months Ended		12 Months Ended
	Mar. 31, 2012	Mar. 31, 2011	Jun. 30, 2012	Jun. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2012	Dec. 31, 2011
Percentage of gross sales							31.00%	29.00%
Percentage Of Accounts Receivable							30.00%	20.00%
Total advertising expenses							$ 2,679,798	$ 3,156,096
Cost of goods sold	13,305,767	10,255,086	26,241,485	23,469,083	39,991,618	35,629,038	52,295,464	47,151,776
General and administrative							6,319,972	5,290,446
Scenario, Previously Reported [Member]
Cost of goods sold	12,637,386	9,722,230	25,153,336	22,478,463	38,299,212	34,047,699
Restatement Adjustment [Member]
Cost of goods sold	668,381	532,856	1,088,149	990,620	1,692,406	1,581,339		1,285,000
General and administrative								$ (1,285,000)

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+ References

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 720

-SubTopic 35

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Statement of Position (SOP)

-Number 93-7

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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The aggregate cost of goods produced and sold during the reporting period, excluding depreciation, depletion, and amortization.

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- Definition

The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.4)

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

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The percentage of net product revenue to total net revenue from the sale of goods as of year end.

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