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Consolidated Statements Of Income And Comprehensive Income (USD $)
 12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Consolidated Statements Of Income And Comprehensive Income [Abstract]    
Sales $ 89,754,007 $ 77,122,999
Less: discounts and allowances (8,402,742) (7,152,590)
Net Sales 81,351,265 69,970,409
Cost of goods sold 52,295,464 47,151,776
Depreciation expense 1,629,594 1,552,961
Total cost of goods sold 53,925,058 48,704,737
Gross profit 27,426,207 21,265,672
Selling expenses 11,506,707 10,114,902
General and administrative 6,319,972 5,290,446
Amortization expense 754,817 783,833
Total operating expenses 18,581,496 16,189,181
Income from operations 8,844,711 5,076,491
Other income (expense):    
Interest and dividend income 85,383 70,611
Rental income 12,285 7,150
Interest expense (177,622) (247,342)
Impairment of investments 0 (36,032)
Gain (loss) on sale of investments, net 71,286 (29,256)
Other Expense (11,169) (8,364)
Total other income (expense) (19,837) (243,233)
Income before provision for income taxes 8,824,874 4,833,258
Provision for income taxes 3,205,076 1,977,837
Net income 5,619,798 2,855,421
Basic and diluted earnings per common share $ 0.34 $ 0.17
Weighted average number of shares outstanding 16,373,224 16,442,948
COMPREHENSIVE INCOME    
Net income 5,619,798 2,855,421
Other comprehensive income (loss), net of tax:    
Unrealized gains on investments (net of tax) 102,816 17,616
Less reclassification adjustment for (gains) losses included in net income (net of taxes) (40,277) 16,530
Comprehensive income $ 5,682,337 $ 2,889,567