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Summary Of Significant Accounting Policies (Narrative) (Details) (USD $)	9 Months Ended		12 Months Ended
	Sep. 30, 2013 customer	Sep. 30, 2012 customer	Dec. 31, 2012 customer
Summary Of Significant Accounting Policies [Abstract]
Number of major customers	2	2	2
Percentage of gross sales	35.00%	36.00%
Percentage of accounts receivable	25.00%	30.00%	33.00%
Total advertising expenses	$ 1,859,798	$ 1,977,611

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Number Of Major Customers

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- Definition

Percentage Of Accounts Receivable

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 720

-SubTopic 35

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Statement of Position (SOP)

-Number 93-7

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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