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Summary Of Significant Accounting Policies (Details Narrative) (USD $) | 6 Months Ended |
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Jun. 30, 2014 | Jun. 30, 2013 | Dec. 31, 2013
Summary Of Significant Accounting Policies Details Narrative |  |  |
Percentage of gross sales | 32.00% | 34.00% |
Percentage of accounts receivable | 25.00% | 24.00% | 22.00%
Total advertising expenses | $ 1,818,938 | $ 1,308,306 |

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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