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Summary Of Significant Accounting Policies (Details Narrative) (USD $)	6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Dec. 31, 2013
Summary Of Significant Accounting Policies Details Narrative
Percentage of gross sales	32.00%	34.00%
Percentage of accounts receivable	25.00%	24.00%	22.00%
Total advertising expenses	$ 1,818,938	$ 1,308,306

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Percentage Of Accounts Receivable

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Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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-Publisher FASB

-Name Accounting Standards Codification

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For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.

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