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Summary Of Significant Accounting Policies (Details Narrative) (USD $) | 3 Months Ended | 9 Months Ended |
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Sep. 30, 2014 | Sep. 30, 2013 | Sep. 30, 2014 | Sep. 30, 2013 | Dec. 31, 2013
Summary Of Significant Accounting Policies Details Narrative |  |  |  |  |
Percentage of gross sales |  |  |  | 35.00% |
Percentage of accounts receivable |  | 30.00% |  | 30.00% | 22.00%
Total advertising expenses | $ 643,127 | $ 2,462,313 | $ 551,492 | $ 1,859,798 |

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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