XML 75 R21.htm IDEA: XBRL DOCUMENT

Segments And Products

12 Months Ended

Dec. 31, 2014

The Company has two separate operating segments, the sale of fermented dairy products and three retail locations in Illinois that sell the Company’s fermented dairy products. The Company has determined reportable segments based on how the Company’s chief operating decision maker manages the business and in a manner consistent with the internal reporting provided to the chief operating decision maker. The chief operating decision maker, who is responsible for allocating resources and assessing performance of the operating segments, has been identified as the Chief Financial Officer and the board of directors that makes strategic decisions. Substantially all of the consolidated revenues of the Company relate to the sale of fermented dairy products which are produced using the same processes and materials and are sold to consumer retail food sellers through direct delivery and distributors in the United States. The Company had less than $1 million in revenues attributable to its retail locations during the years ended December 31, 2014, 2013 or 2012.The Company’s annual revenues attributable to its three retail locations are considered not to be material and accordingly the Company has not presented financial information separately for this segment. Substantially all of the consolidated revenues and assets of the Company are within the United States.

The Company manufactures probiotic, cultured, functional dairy health food products. The Company’s primary product is kefir, a dairy beverage similar to but distinct from yogurt, in several flavors and in several packages. In addition to the drinkable products, Lifeway manufactures “Lifeway Farmer Cheese,” a line of various farmer cheeses.

Sales of products by category were as follows for the years ended December 31:

	2014		2013		2012

Lifeway Farmer Cheese	$	10,266,319	$	9,388,067	$	9,777,033
Drinkable Kefir other than ProBugs		110,297,098		90,441,363		73,003,926
ProBugs		7,867,980		7,126,630		4,628,990
Frozen Kefir		1,784,319		2,010,034		2,344,058
Total sales	$	130,215,716	$	108,966,094	$	89,754,007