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Summary Of Significant Accounting Policies (Details Narrative) - USD ($)
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Summary Of Significant Accounting Policies Details Narrative      
Percentage of gross sales 28.00% 35.00% 31.00%
Percentage of accounts receivable 23.00% 25.00% 30.00%
Total advertising expenses $ 3,875,384 $ 2,685,691 $ 2,679,798