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11. Segments, Products and Customers (Tables)
6 Months Ended
Jun. 30, 2018
Segment Reporting [Abstract]  
Schedule of sales of products by category

Net sales of products by category were as follows for the six months ended June 30:

 

    Six months ended June 30,  
    2018     %     2017     %  
Drinkable Kefir other than ProBugs   $ 42,378       76%     $ 49,405       77%  
Cheese     5,787       10%       5,698       9%  
Cream and other     2,698       5%       3,438       5%  
Cupped Kefir and Skyr     2,455       4%       1,490       2%  
ProBugs Kefir     1,695       3%       2,857       5%  
Frozen Kefir (a)     825       2%       962       2%  
Net Sales   $ 55,838       100%     $ 63,850       100%  

 

(a) Includes Lifeway Kefir Shop sales

  

Net sales of products by category were as follows for the three months ended June 30:

 

    Three months ended June 30,  
    2018     %     2017     %  
Drinkable Kefir other than ProBugs   $ 20,715       76%     $ 24,354       77%  
Cheese     2,853       11%       2,864       9%  
Cream and other     1,206       4%       1,714       5%  
Cupped Kefir and Skyr     1,118       4%       897       3%  
ProBugs Kefir     743       3%       1,378       4%  
Frozen Kefir (a)     461       2%       526       2%  
Net Sales   $ 27,096       100%     $ 31,733       100%  

 

(a) Includes Lifeway Kefir Shop sales