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11. Segments, Products and Customers (Tables)

9 Months Ended

Sep. 30, 2018

Segment Reporting [Abstract]

Schedule of sales of products by category

Net sales of products by category were as follows for the nine months ended September 30:

		Nine months ended September 30,
		2018				%				2017				%
Drinkable Kefir other than ProBugs		$	61,255				76%			$	71,559				77%
Cheese			8,443				11%				8,527				9%
Cream and other			4,104				5%				5,053				5%
Cupped Kefir and Skyr			3,154				4%				2,379				3%
ProBugs Kefir			2,166				3%				3,700				4%
Frozen Kefir (a)			1,196				1%				1,418				2%
Net Sales		$	80,318				100%			$	92,636				100%

(a) Includes Lifeway Kefir Shop sales

Net sales of products by category were as follows for the three months ended September 30:

		Three months ended September 30,
		2018				%				2017				%
Drinkable Kefir other than ProBugs		$	18,877				77%			$	22,154				77%
Cheese			2,656				11%				2,829				10%
Cream and other			1,406				6%				1,615				6%
Cupped Kefir and Skyr			699				3%				889				3%
ProBugs Kefir			471				2%				843				3%
Frozen Kefir (a)			371				1%				456				1%
Net Sales		$	24,480				100%			$	28,786				100%

(a) Includes Lifeway Kefir Shop sales

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

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-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
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Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
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