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12. Segments, Products and Customers (Tables)

6 Months Ended

Jun. 30, 2020

Segment Reporting [Abstract]

Schedule of sales of products by category

Net sales of products by category were as follows for the six months ended June 30:

		2020								2019
		$				%				$				%
Drinkable Kefir other than ProBugs		$	40,003				79%			$	36,613				77%
Cheese			6,514				13%				5,557				11%
Cream and other			1,432				3%				2,446				5%
ProBugs Kefir			1,317				3%				1,460				3%
Other dairy			808				1%				902				2%
Frozen Kefir (a)			328				1%				790				2%
Net Sales		$	50,402				100%			$	47,768				100%

(a) Includes Lifeway Kefir Shop sales

Net sales of products by category were as follows for the three months ended June 30:

		2020								2019
		$				%				$				%
Drinkable Kefir other than ProBugs		$	20,146				80%			$	17,727				76%
Cheese			3,254				13%				2,706				12%
Cream and other			651				3%				1,145				5%
ProBugs Kefir			457				2%				697				3%
Other dairy			437				2%				423				2%
Frozen Kefir (a)			69				0%				455				2%
Net Sales		$	25,014				100%			$	23,153				100%

(a) Includes Lifeway Kefir Shop sales

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
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Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
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-Publisher FASB
-Name Accounting Standards Codification
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- References

No definition available.

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