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12. Segments, Products and Customers (Tables)

9 Months Ended

Sep. 30, 2020

Segment Reporting [Abstract]

Schedule of sales of products by category

Net sales of products by category were as follows for the nine months ended September 30:

			2020								2019
			$				%				$				%
Drinkable Kefir other than ProBugs		$	61,155				80%			$	54,126				77%
Cheese			9,619				13%				8,348				12%
Cream and other			2,120				3%				3,359				5%
ProBugs Kefir			1,946				2%				2,050				3%
Other dairy			1,171				1%				1,334				2%
Frozen Kefir (a)			430				1%				1,280				1%
Net Sales		$	76,441				100%			$	70,497				100%

(a) Includes Lifeway Kefir Shop sales

Net sales of products by category were as follows for the three months ended September 30:

			2020								2019
			$				%				$				%
Drinkable Kefir other than ProBugs		$	21,152				81%			$	17,513				77%
Cheese			3,105				12%				2,791				12%
Cream and other			688				3%				913				4%
ProBugs Kefir			629				2%				590				3%
Other dairy			363				1%				432				2%
Frozen Kefir (a)			102				1%				490				2%
Net Sales		$	26,039				100%			$	22,729				100%

(a) Includes Lifeway Kefir Shop sales

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8736-108599

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
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-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
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Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
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-Section 50
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- References

No definition available.

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