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12. Segments, Products and Customers (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2020
Sep. 30, 2019
Sep. 30, 2020
Sep. 30, 2019
Total sales $ 26,039 $ 22,729 $ 76,441 $ 70,497
Total sales percentage 100.00% 100.00% 100.00% 100.00%
Drinkable Kefir Other Than ProBugs [Member]        
Total sales $ 21,152 $ 17,513 $ 61,155 $ 54,126
Total sales percentage 81.00% 77.00% 80.00% 77.00%
Cheese [Member]        
Total sales $ 3,105 $ 2,791 $ 9,619 $ 8,348
Total sales percentage 12.00% 12.00% 13.00% 12.00%
Cream and Other [Member]        
Total sales $ 688 $ 913 $ 2,120 $ 3,359
Total sales percentage 3.00% 4.00% 3.00% 5.00%
ProBugs Kefir [Member]        
Total sales $ 629 $ 590 $ 1,946 $ 2,050
Total sales percentage 2.00% 3.00% 2.00% 3.00%
Other Dairy [Member]        
Total sales $ 363 $ 432 $ 1,171 $ 1,334
Total sales percentage 1.00% 2.00% 1.00% 2.00%
Frozen Kefir [Member]        
Total sales [1] $ 102 $ 490 $ 430 $ 1,280
Total sales percentage [1] 1.00% 2.00% 1.00% 1.00%
[1] Includes Lifeway Kefir Shop sales