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GOODWILL AND INTANGIBLES
6 Months Ended
Jun. 30, 2012
GOODWILL AND INTANGIBLES

8. GOODWILL AND INTANGIBLES

The Company’s goodwill balance in Forth Dimension Displays, Ltd, is as follows:

 

Goodwill, December 31, 2011

   $ 1,664,457  

Impairment of goodwill

     (1,704,770 )

Foreign currency translation

     40,313  
  

 

 

 

Goodwill, June 30, 2012

   $ —     
  

 

 

 

As of June 30, 2012, the Company performed an interim impairment analysis of its finite-lived intangible assets and goodwill balance related to its wholly-owned subsidiary Forth Dimension Displays, Ltd (FDD), as FDD’s actual results were less than originally forecast for the six-month period. The Company performed its analysis of its finite-lived intangible assets based on a comparison of the undiscounted cash flows to the recorded carrying value of the intangible assets. As a result, there was no change in the carrying values of the finite-lived intangible assets.

After completing its finite-lived intangible asset impairment test, the Company completed its impairment analysis of the goodwill derived from the FDD acquisition and determined the goodwill was impaired. The Company’s impairment analysis for goodwill consisted of comparing the implied fair value of goodwill to its carrying value as of June 30, 2012. Determining the fair value of goodwill required determining the fair value of the FDD reporting unit using certain assumptions, including the consideration of two generally accepted valuation methodologies: (i) the income approach and (ii) the market approach. The income approach is based upon the present value of the expected income that can be generated through the ownership of the property. The market approach is a process by which the market value estimate is derived analyzing similar assets that have been recently sold or licensed and then comparing them to the subject. The Company concluded that, given the size of FDD and it’s relatively niche business, the income approach provided the most accurate method of valuation.

Based on this analysis, the Company recorded a $1.7 million goodwill impairment charge as of and for the quarter ended June 30, 2012.

The discount rate used was the value-weighted average of the Company’s estimated cost of equity and debt (“cost of capital”) derived using both known and estimated customary market metrics.

The identified intangible assets will be amortized on a straight-line basis over the following lives:

 

     Years  

Customer relationships

     7   

Developed technology

     7   

Trademark portfolio

     7   

The Company recognized $0.1 million in amortization for both the three and six months ended June 30, 2012 related to its intangible assets.

Customer relationships represent the fair value of the underlying relationships and agreements with FDD customers. Developed technology represents the fair value of FDD’s technology as it exists in current products and has value through its continued use or reuse. The trademark represents the brand and name recognition associated with the marketing of FDD products and was determined to have a finite life.