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Related Party Transactions | 12 Months Ended
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Dec. 31, 2017
Related Party Transactions [Abstract] |
RELATED PARTY TRANSACTIONS | NOTE 8 – RELATED PARTY TRANSACTIONS During the year ended December 31, 2010, the Company acquired the technical contributions and assignment of all exclusive rights to and for a key patent in process at the time from a former CEO in exchange for 300,000 shares of common stock to be granted at the discretion of the seller and 200,000 stock options, valued at $360,000, which expired in April 2015. The shares were valued on the grant date at $570,000 and were recorded as a payable to the related party. In 2016, the obligation to issue those shares was redeemed for a payment of $363,000 in cash. During the year ended December 31, 2015, WPP, plc made a strategic investment in the Company and is a shareholder that owns approximately 20% of the shares of the Company. The following table sets forth the activity between the Company and WPP
|  | 2017 |  |  | 2016 |
Total billings to WPP Agencies |  | $ | 3,554,168 |  |  | $ | 2,613,942 |
Revenue recognized from WPP Agencies |  | $ | 3,696,214 |  |  | $ | 1,542,411 |
Accounts receivable from WPP Agencies |  | $ | 1,173,614 |  |  | $ | 1,108,585 |
Rebates given to WPP Agencies |  | $ | 33,249 |  |  | $ | 24,519 |
Marketing services purchased from WPP Agencies |  | $ | 54,762 |  |  | $ | 190,686 |
Accounts payable to WPP Agencies |  | $ | - |  |  | $ | 12,600 |
Revenue share expense recorded to WPP Agencies |  | $ | 401,596 |  |  | $ | 177,372 |
Revenue share expenses owed to WPP Agencies |  | $ | 447,670 |  |  | $ | 127,458 |

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- Definition The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 850 -URI http://asc.fasb.org/topic&trid=2122745 + Details
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