Related Party Transactions

12 Months Ended

Dec. 31, 2017

NOTE 8 – RELATED PARTY TRANSACTIONS

During the year ended December 31, 2010, the Company acquired the technical contributions and assignment of all exclusive rights to and for a key patent in process at the time from a former CEO in exchange for 300,000 shares of common stock to be granted at the discretion of the seller and 200,000 stock options, valued at $360,000, which expired in April 2015. The shares were valued on the grant date at $570,000 and were recorded as a payable to the related party. In 2016, the obligation to issue those shares was redeemed for a payment of $363,000 in cash.

During the year ended December 31, 2015, WPP, plc made a strategic investment in the Company and is a shareholder that owns approximately 20% of the shares of the Company.

The following table sets forth the activity between the Company and WPP

	2017		2016
Total billings to WPP Agencies	$	3,554,168	$	2,613,942
Revenue recognized from WPP Agencies	$	3,696,214	$	1,542,411
Accounts receivable from WPP Agencies	$	1,173,614	$	1,108,585
Rebates given to WPP Agencies	$	33,249	$	24,519
Marketing services purchased from WPP Agencies	$	54,762	$	190,686
Accounts payable to WPP Agencies	$	-	$	12,600
Revenue share expense recorded to WPP Agencies	$	401,596	$	177,372
Revenue share expenses owed to WPP Agencies	$	447,670	$	127,458