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Acquisition
12 Months Ended
Dec. 31, 2020
Business Combinations [Abstract]  
ACQUISITIONS

NOTE 3 – ACQUISITIONS


On October 4, 2019, we acquired RMDY Health, Inc. (“RMDY”), a Delaware corporation and technology solutions company engaged in developing and marketing digital health SAAS solutions across a range of healthcare and life science initiatives, used by pharmaceutical companies, payers, medtech  companies, and medical associations nationwide to improve medication adherence and care coordination. The total purchase price was $17,822,162. Acquisition costs of approximately $799,623 were expensed as incurred. 


The purchase price contains a contingent element that will be paid only if the Company achieves certain revenues related to the legacy RMDY business in 2020 and 2021. The total contingent payment may be up to $30.0 million, with a minimum payment of $1.0 million each year. The contingent payment was paid in 2020. No remaining liability exists at December 31, 2020.


The purchase price of the RMDY acquisition was allocated as follows:


Purchase Price    
Cash paid  $8,994,369 
Common stock issued   5,107,793 
Contingent payment   3,720,000 
Total  $17,822,162 
      
Allocation     
Current assets     
Accounts receivable  $411,354 
Prepaid Expense   12,139 
Property and equipment   19,173 
Intangibles     
Goodwill, including assembled workforce in place   11,061,518 
Web technology   5,125,000 
Tradename   2,604,000 
Non-compete agreements   116,000 
Customer relationships   431,000 
Current liabilities assumed     
Accounts payable   (128,234)
Accrued expenses   (931,828)
Deferred tax liability   (897,960)
Total  $17,822,162 

As described in greater detail in Note 6, the amortizable intangible assets acquired have estimated useful lives ranging from 2 to 15 years. We determined the estimated fair value of the identifiable intangible assets acquired primarily by using the income approach.


As of December 31, 2019, $800,000 was included in accrued expenses as part of an indemnification provision against potential future claims. This balance was paid via the issuance of common stock during the year ended December 31, 2020.


We began consolidating the results of RMDY operations and cashflows after October 3, 2019, the date of that acquisition. The unaudited Pro forma results of operations as the acquisition had occurred January 1, 2019 are presented in the following table:


   2019 
   As Reported   Pro Forma 
Revenues  $24,598,278   $26,118,278 
Net Loss   (3,142,576)   (3,869,577)
Loss per common share:          
Basic  $(0.23)  $(0.29)
Diluted  $(0.23)  $(0.29)