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Revenue - Disaggregation of Franchise Revenue by Major Type (Details) - USD ($) $ in Thousands | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2023 | Sep. 30, 2022 | Sep. 30, 2023 | Sep. 30, 2022
Franchise Revenue: |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |
Total franchise revenue | $ 172,520 | $ 164,907 | $ 530,399 | $ 494,398
Royalties |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |
Total franchise revenue | 79,426 | 76,418 | 245,632 | 229,666
Advertising fees |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |
Total franchise revenue | 73,385 | 71,692 | 226,401 | 216,686
Proprietary product sales and other |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |
Total franchise revenue | 17,576 | 14,563 | 51,988 | 41,571
Franchise and development fees |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |
Total franchise revenue | $ 2,133 | $ 2,234 | $ 6,378 | $ 6,475

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