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Revenue - Disaggregation of Franchise Revenue by Major Type (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Franchise Revenue:
Disaggregation of Revenue [Line Items]
Total franchise revenue	$ 172,520	$ 164,907	$ 530,399	$ 494,398
Royalties
Disaggregation of Revenue [Line Items]
Total franchise revenue	79,426	76,418	245,632	229,666
Advertising fees
Disaggregation of Revenue [Line Items]
Total franchise revenue	73,385	71,692	226,401	216,686
Proprietary product sales and other
Disaggregation of Revenue [Line Items]
Total franchise revenue	17,576	14,563	51,988	41,571
Franchise and development fees
Disaggregation of Revenue [Line Items]
Total franchise revenue	$ 2,133	$ 2,234	$ 6,378	$ 6,475

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