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Revenues - Disaggregation of Franchise Revenue by Major Type (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Franchise Revenues:        
Disaggregation of Revenue [Line Items]        
Total franchise revenues $ 161,346 $ 166,354 $ 502,279 $ 518,729
Royalties        
Disaggregation of Revenue [Line Items]        
Total franchise revenues 74,700 76,200 233,000 236,900
Advertising revenues        
Disaggregation of Revenue [Line Items]        
Total franchise revenues 68,200 69,800 212,200 219,600
Proprietary product sales and other        
Disaggregation of Revenue [Line Items]        
Total franchise revenues 16,500 18,300 50,000 55,200
Franchise and development fees        
Disaggregation of Revenue [Line Items]        
Total franchise revenues $ 1,900 $ 2,100 $ 7,000 $ 7,000