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Segment And Geographic Information
12 Months Ended
Dec. 31, 2018
Segment And Geographic Information [Abstract]  
Segment And Geographic Information

NOTE 11. SEGMENT AND GEOGRAPHIC INFORMATION

We are organized as, and operate in, one reportable segment: the development, manufacturing and marketing of an integrated platform for genetic analysis. Our chief operating decision-maker is our Chief Executive Officer. The Chief Executive Officer reviews financial information presented on a consolidated basis for purposes of evaluating financial performance and allocating resources, accompanied by information about revenue by geographic regions. Our assets are primarily located in the United States of America and not allocated to any specific region and we do not measure the performance of geographic regions based upon asset-based metrics. Therefore, geographic information is presented only for revenue. Revenue by geographic region is based on the ship to address on the customer order.

A summary of our revenue by geographic location for the years ended December 31, 2018, 2017 and 2016 is as follows, with Roche related contractual revenue classified as revenue from the United States:





 

 

 

 

 

 

 

 



 

 

 

 

 

 

 

 



Years Ended December 31,

(in thousands)

2018

 

2017

 

2016

North America

$

35,598 

 

$

40,641 

 

$

50,871 

Europe (including the Middle East and Africa)

 

13,958 

  

 

14,026 

  

 

21,132 

Asia Pacific

 

29,070 

 

 

38,801 

 

 

18,711 

Total

$

78,626 

 

$

93,468 

 

$

90,714