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Segment And Geographic Information | 12 Months Ended
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Dec. 31, 2019
Segment And Geographic Information [Abstract] |
Segment And Geographic Information | NOTE 11. SEGMENT AND GEOGRAPHIC INFORMATION We are organized as, and operate in, one reportable segment: the development, manufacturing and marketing of an integrated platform for genetic analysis. Our chief operating decision-maker is our Chief Executive Officer. The Chief Executive Officer reviews financial information presented on a consolidated basis for purposes of evaluating financial performance and allocating resources, accompanied by information about revenue by geographic regions. Our assets are primarily located in the United States of America and not allocated to any specific region and we do not measure the performance of geographic regions based upon asset-based metrics. Therefore, geographic information is presented only for revenue. Revenue by geographic region is based on the ship to address on the customer order. A summary of our revenue by geographic location for the years ended December 31, 2019, 2018 and 2017 is as follows:
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﻿ | Years Ended December 31,
﻿(in thousands) | 2019 |  | 2018 |  | 2017
﻿North America | $ | 44,681 |  | $ | 35,598 |  | $ | 40,641
﻿Europe (including the Middle East and Africa) |  | 19,600 |  |  | 13,958 |  |  | 14,026
﻿Asia Pacific |  | 26,610 |  |  | 29,070 |  |  | 38,801
﻿Total | $ | 90,891 |  | $ | 78,626 |  | $ | 93,468
﻿ A summary of our revenue by category for the years ended December 31, 2019, 2018 and 2017 is as follows: ﻿
﻿ |  |  |  |  |  |  |  |
﻿ | Year Ended December 31,
﻿(in thousands) | 2019 |  | 2018 |  | 2017
﻿Instrument revenue | $ | 45,126 |  | $ | 28,492 |  | $ | 38,626
﻿Consumable revenue |  | 32,616 |  |  | 37,863 |  |  | 41,404
﻿Product revenue |  | 77,742 |  |  | 66,355 |  |  | 80,030
﻿Service and other revenue |  | 13,149 |  |  | 12,271 |  |  | 13,438
﻿Total revenue | $ | 90,891 |  | $ | 78,626 |  | $ | 93,468
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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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