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Segment And Geographic Information
12 Months Ended
Dec. 31, 2019
Segment And Geographic Information [Abstract]  
Segment And Geographic Information

NOTE 11. SEGMENT AND GEOGRAPHIC INFORMATION

We are organized as, and operate in, one reportable segment: the development, manufacturing and marketing of an integrated platform for genetic analysis. Our chief operating decision-maker is our Chief Executive Officer. The Chief Executive Officer reviews financial information presented on a consolidated basis for purposes of evaluating financial performance and allocating resources, accompanied by information about revenue by geographic regions. Our assets are primarily located in the United States of America and not allocated to any specific region and we do not measure the performance of geographic regions based upon asset-based metrics. Therefore, geographic information is presented only for revenue. Revenue by geographic region is based on the ship to address on the customer order.

A summary of our revenue by geographic location for the years ended December 31, 2019, 2018 and 2017 is as follows:



 

 

 

 

 

 

 

 



 

 

 

 

 

 

 

 



Years Ended December 31,

(in thousands)

2019

 

2018

 

2017

North America

$

44,681 

 

$

35,598 

 

$

40,641 

Europe (including the Middle East and Africa)

 

19,600 

  

 

13,958 

  

 

14,026 

Asia Pacific

 

26,610 

 

 

29,070 

 

 

38,801 

Total

$

90,891 

 

$

78,626 

 

$

93,468 



A summary of our revenue by category for the years ended December 31, 2019, 2018 and 2017 is as follows:





 

 

 

 

 

 

 

 



Year Ended December 31,

(in thousands)

2019

 

2018

 

2017

Instrument revenue

$

45,126 

 

$

28,492 

 

$

38,626 

Consumable revenue

 

32,616 

  

 

37,863 

 

 

41,404 

Product revenue

 

77,742 

 

 

66,355 

 

 

80,030 

Service and other revenue

 

13,149 

 

 

12,271 

 

 

13,438 

Total revenue

$

90,891 

 

$

78,626 

 

$

93,468