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Segment And Geographic Information
 12 Months Ended
Dec. 31, 2020
Segment And Geographic Information [Abstract]  
Segment And Geographic Information NOTE 10. SEGMENT AND GEOGRAPHIC INFORMATION

We are organized as, and operate in, one reportable segment: the development, manufacturing and marketing of an integrated platform for genetic analysis. Our chief operating decision-maker is our Chief Executive Officer. The Chief Executive Officer reviews financial information presented on a consolidated basis for purposes of evaluating financial performance and allocating resources, accompanied by information about revenue by geographic regions. Our assets are primarily located in the United States of America and not allocated to any specific region and we do not measure the performance of geographic regions based upon asset-based metrics. Therefore, geographic information is presented only for revenue. Revenue by geographic region is based on the ship to address on the customer order.

A summary of our revenue by geographic location for the years ended December 31, 2020, 2019 and 2018 is as follows:

Years Ended December 31,

(in thousands)

2020

2019

2018

North America

$

37,277

$

44,681

$

35,598

Europe (including the Middle East and Africa)

19,065

  

19,600

  

13,958

Asia Pacific

22,551

26,610

29,070

Total

$

78,893

$

90,891

$

78,626

A summary of our revenue by category for the years ended December 31, 2020, 2019 and 2018 is as follows:

Year Ended December 31,

(in thousands)

2020

2019

2018

Instrument revenue

$

34,282

$

45,126

$

28,492

Consumable revenue

31,142

  

32,616

37,863

Product revenue

65,424

77,742

66,355

Service and other revenue

13,469

13,149

12,271

Total revenue

$

78,893

$

90,891

$

78,626