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Proc-Type: 2001,MIC-CLEAR
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<SEC-DOCUMENT>0000063330-03-000007.txt : 20030507
<SEC-HEADER>0000063330-03-000007.hdr.sgml : 20030507
<ACCEPTANCE-DATETIME>20030506195926
ACCESSION NUMBER:		0000063330-03-000007
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20030331
ITEM INFORMATION:		Regulation FD Disclosure
FILED AS OF DATE:		20030507

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MAUI LAND & PINEAPPLE CO INC
		CENTRAL INDEX KEY:			0000063330
		STANDARD INDUSTRIAL CLASSIFICATION:	CANNED, FRUITS, VEG & PRESERVES, JAMS & JELLIES [2033]
		IRS NUMBER:				990107542
		STATE OF INCORPORATION:			HI
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-06510
		FILM NUMBER:		03685020

	BUSINESS ADDRESS:	
		STREET 1:		PO BOX 187
		STREET 2:		120 KANE ST
		CITY:			KAHULUI MAUI
		STATE:			HI
		ZIP:			96732
		BUSINESS PHONE:		8088773351

	MAIL ADDRESS:	
		STREET 1:		PO BOX 187
		CITY:			KAHULUI
		STATE:			HI
		ZIP:			96733
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>first8-k2003.txt
<DESCRIPTION>FORM 8-K 5-6-03, ITEM 12
<TEXT>





                         UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C. 20549




                            FORM 8-K

                         CURRENT REPORT
             Pursuant to Section 13 or 15(d) of the
                Securities Exchange Act of 1934



Date of Report (Date of earliest event reported): May 6, 2003



              MAUI LAND & PINEAPPLE COMPANY, INC.
     (Exact name of registrant as specified in its charter)



           HAWAII                   0-6510             99-0107542
(State or other jurisdiction      (Commission     (I.R.S. Employer
of incorporation or organization)  File Number)  Identification No.)




120 Kane Street, P. O. Box 187, Kahului, Maui, Hawaii  96733-6687
(Address of Principal Executive Offices)               (Zip Code)



Registrant's telephone number, including area code:(808) 877-3351



                              NONE
  Former Name or Former Address, if Changed Since Last Report


ITEM 7.   FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION
AND       EXHIBITS

      (c) Exhibits.
         99.1 Maui Land & Pineapple Company, Inc. Press Release
              dated May 6, 2003



ITEM 9.   REGULATION FD DISCLOSURE

      The information under this caption is being furnished
      under Item 9 in place of Item 12 of Form 8-K in accordance
      with the interim guidance provided by the Securities and
      Exchange Commission in Release No. 33-8216 issued on
      March 27, 2003.

      On May 6, 2003, Maui Land & Pineapple Company, Inc. issued
      a press release announcing its results for the quarter
      ended March 31, 2003.  A copy of the press release is
      filed herewith as Exhibit 99.1 and incorporated herein by
      reference.




                           SIGNATURE



      Pursuant to the requirements of the Securities Exchange Act
of  1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.





                              MAUI LAND & PINEAPPLE COMPANY, INC.



    May 6, 2003               /S/ PAUL J. MEYER
    Date                          Paul J. Meyer
                              Executive Vice President/Finance
                              (Principal Financial Officer)

</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>3
<FILENAME>newsrel0303.txt
<DESCRIPTION>99.1 EARNINGS RELEASE DATED 5/6/03
<TEXT>








NEWS RELEASE

FOR RELEASE IMMEDIATELY                      CONTACT:
MAY 6, 2003                                  PAUL J. MEYER
                                             808/877-3871
                                             808/877-1614 FAX

MAUI LAND & PINEAPPLE REPORTS 2003 1ST QUARTER RESULTS

     Kahului, Hawaii, May 6..Maui Land & Pineapple Company, Inc.
(AMEX:  MLP) today reported a net loss of $626,000 or $.09 per
share for the first quarter of 2003 compared to net income of
$776,000 or $.11 per share for the first quarter of 2002.  The
Company's two major business segments, Pineapple and Resort,
produced lower net results in the first quarter of 2003 primarily
because of higher general and administrative expenses and lower
profits from Resort real estate sales.  Consolidated revenues of
$37.3 million for the first quarter of 2003 were 3% higher than
the first quarter of 2002.

     Pineapple operations produced an operating loss of
$1,537,000 for the first quarter of 2003 compared to an operating
loss of $1,141,000 million for the first quarter of 2002.
Revenues for the first quarter of 2003 were higher by 8% compared
to the first quarter of 2002, reflecting increased sales of
pineapple from Central America by the Company's 100% owned
subsidiary, Royal Coast Tropical Fruit Company, increased sales
of Hawaiian GoldTM (fresh whole pineapple) and higher average
sales prices for the Company's canned pineapple products.  The
gross margin for the Pineapple segment was better in the first
quarter of 2003 primarily because a larger proportion of sales
were of fresh pineapple, which generally has a higher profit
margin compared to canned pineapple.  The increased operating
loss in the first quarter of 2003 was due largely to higher
general and administrative expense for litigation costs,
depreciation, pension expense and insurance.  General and
administrative expenses charged to the Pineapple segment
increased by $1.3 million in the first quarter of 2003 compared
to the first quarter of 2002.

     Kapalua Resort produced an operating profit of $1,294,000
for the first quarter of 2003 compared to an operating profit of
$2,956,000 for the first quarter of 2002.  Revenues from the
Resort were $13.3 million for the first quarter of 2003 compared
to $15.2 million for the first quarter of 2002.  Operating profit
attributable to real estate development decreased by $1.1 million
in the first quarter of 2003 compared to 2002, reflecting a lower
inventory of new real estate product available for sale.  Results
from most other Resort operations were lower in the first quarter
of 2003 primarily because of lower visitor occupancies.
     The Commercial & Property segment reported operating profit
of $349,000 for the first quarter of 2003 compared to $319,000
for the first quarter of 2002.  Revenues from this segment were
$3.1 million for the first quarter of 2003 compared to $1.7
million for the first quarter of 2002.  Revenues and operating
profit for 2002 included a $624,000 gain on the sale of a land
parcel.  Results for the first quarter of 2003 included the
closing of 21 lot sales at the Kapua Village employee
subdivision.
                    *     *     *     *     *
               MAUI LAND & PINEAPPLE COMPANY, INC.
                Report of Consolidated Operations
                           (Unaudited)
         (Dollars in Thousands Except Per Share Amounts)

                            Three Months Ended
                                 March 31
                           2003            2002
Revenues
  Pineapple           $    20,898      $   19,342
  Resort                   13,295          15,220
  Commercial & Property     3,079           1,723
  Other                         1              --
                           ------          ------
Total Revenues             37,273          36,285

Operating Profit (Loss)
  Pineapple                (1,537)         (1,141)
  Resort                    1,294           2,956
  Commercial & Property       349             319
  Other                      (407)           (360)
                           ------	   ------
Total Operating Profit (Loss)(301)	    1,774
Interest Expense	     (634)           (581)
Income Tax (Expense) Credit   309            (417)
                           ------	   ------
Net Income (Loss)            (626)            776
                           ======          ======
Net Income (Loss)
  Per Common Share    $      (.09)     $      .11

Average Common
  Shares Outstanding   7,195,800       7,195,800

NOTE:
The Company's reports for interim periods utilize numerous
estimates of production, general and administrative expenses, and
other costs for the full year.  Consequently, amounts in the
interim reports are not necessarily indicative of results for the
full year.

</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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