<DOCUMENT>
<TYPE>EX-10
<SEQUENCE>4
<FILENAME>gottliebcons.txt
<DESCRIPTION>SUMMARY TO TERMS OF CONSULTING AGREEMENT BETWEEN MAUI LAND & PINEAPPLE COMPANY, INC. AND DIRECTOR THOMAS M. GOTTLIEB
<TEXT>

      Summary of Terms of Consulting Agreement Between
   Maui Land & Pineapple Company, Inc. (the "Company") and
          Director Thomas M. Gottlieb ("Gottlieb")
                Effective as of June 15, 2004


Term:  Three years, with the intention that the agreement
would be renewed at the end of the three years for an
additional three-year term.

Role:  In addition to his role as a director of the Company,
Gottlieb would serve approximately four days a month as a
consultant to the Company for its resort development to
assist the Company with the following tasks:

-    Participating in the process of optimizing the timing,
     marketing, pricing and product mix of the residential units
     to be developed by the Company and/or its partners within
     the Kapalua Resort Area;

-    Providing input for the design, development,
     programming and operation for the Miraval project at
     Kapalua Mauka;

-    Providing input for the design, development,
     programming and operation for the Amenity core/beach club
     to be built adjacent to the KBH site;

-    Participating in the process of optimizing the
     structure of Company's legal, financial and operating
     relationships with its key strategic partners in Kapalua -
     Miraval, Marriott/Ritz, Exclusive Resorts;

-    Facilitating other Company corporate development
     projects related to the greater Kapalua.

Compensation:  Gottlieb is granted the right and option to
purchase thirty thousand (30,000) shares of Maui Land &
Pineapple Company, Inc. common stock from the Company at
$31.75 per share (closing price of such stock on June 15,
2004).  The options to purchase 2,500 shares become
exercisable on September 15, 2004 and on the 15th day of
every third month thereafter until June 15, 2007 (total of
twelve quarters), and except as otherwise expressly
provided, this grant is made pursuant to the terms and
conditions of the Maui Land & Pineapple Company, Inc. 2003
Stock and Incentive Compensation Plan.



</TEXT>
</DOCUMENT>
