<DOCUMENT>
<TYPE>EX-32
<SEQUENCE>7
<FILENAME>cert906.txt
<DESCRIPTION>SECTION 1350 CERTIFICATIONS
<TEXT>



Exhibit 32

The following certifications are being furnished solely to
accompany the Report pursuant to 18 U.S.C.  1350 and in
accordance with SEC Release No. 33-8238.  These certifications
shall not be deemed "filed" for purposes of Section 18 of the
Securities Exchange Act of 1934, as amended, nor shall be
incorporated by reference in any filing of the Company under the
Securities Act of 1933, as amended, whether made before or after
the date hereof, regardless of any general incorporation language
in such filing.


                    CERTIFICATION PURSUANT TO
                     18 U.S.C. SECTION 1350

In connection with the Quarterly Report of Maui Land & Pineapple
Company, Inc. (the "Company") on Form 10-Q for the quarter ended
September 30, 2004 as filed with the Securities and Exchange
Commission on the date hereof (the "Report"), we, David C. Cole
and Fred W. Rickert, respectively, the Chairman, President &
Chief Executive Officer and Vice President/Chief Financial
Officer of the Company, certify, pursuant to 18 U.S.C. Section
1350, as adopted pursuant to section 906 of the Sarbanes-Oxley
Act of 2002, that:

     (1) The Report fully complies with the requirements of
section 13(a) or 15(d) of the Securities Exchange Act of 1934;
and

     (2) The information contained in the Report fairly presents,
in all material respects, the financial condition and results of
operations of the Company.



  /S/ DAVID C. COLE
David C. Cole
Chairman, President & Chief Executive Officer
(Principal Executive Officer)


November 12, 2004
Date



 /S/ FRED W. RICKERT
Fred W. Rickert
Vice President/Chief Financial Officer
(Principal Financial Officer)


November 12, 2004
Date

A signed original of this written statement required by
Section 906 has been provided to the Company and will be retained
by the Company and furnished to the Securities and Exchange
Commission or its staff upon request.

</TEXT>
</DOCUMENT>
