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Goodwill
6 Months Ended
Jun. 30, 2012
Goodwill
(4) Goodwill  

 

The Company evaluates goodwill for impairment between annual tests if indicators of impairment exist. During the three months ended June 30, 2012 the overall market capitalization value of the Company declined from the closing price at March 31, 2012. This decline was deemed a circumstance of possible goodwill impairment that required a goodwill impairment evaluation sooner than the required annual evaluation in the fourth quarter of 2012. For this evaluation, the Company as a whole is considered the reporting unit. Based on the requirements of ASC 350, Intangibles-Goodwill and Other, the Company determined the carrying value of the reporting unit exceeded the fair value, resulting in an impairment loss on goodwill in the amount of $2.1 million during the three months ended June 30, 2012. The income and market approach were used in determining the fair value of the reporting unit with a significant weighting placed on the market value due to the changing nature of the Company’s business.

 

At June 30, 2012 and December 31, 2011, the adjusted carrying value of goodwill was as follows:

 

    June 30,     December 31,  
    2012     2011  
Gross carrying amount of goodwill   $ 20,016,727     $ 20,016,727  
Accumulated impairment loss on goodwill     (18,247,866 )     (16,176,866 )
Net goodwill   $ 1,768,861     $ 3,839,861