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Revenue | 9 Months Ended
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Jul. 05, 2020
Revenue from Contract with Customer [Abstract] |
Revenue | REVENUE Nature of products and services — We derive revenue from retail sales at Jack in the Box company-operated restaurants and rental revenue, royalties, advertising, and franchise and other fees from franchise-operated restaurants. Our franchise arrangements generally provide for an initial franchise fee of $50,000 per restaurant and generally require that franchisees pay royalty and marketing fees at 5% of gross sales. The agreement also requires franchisees to pay sourcing, technology and other miscellaneous fees. Disaggregation of revenue — The following table disaggregates revenue by primary source (in thousands):
| Quarter |  |  |  | Year-to-date |  |
| July 5, 2020 |  | July 7, 2019 |  | July 5, 2020 |  | July 7, 2019
Sources of revenue: |  |  |  |  |  |  |
Company restaurant sales | $ | 82,444 |  |  | $ | 78,434 |  |  | $ | 262,188 |  |  | $ | 257,948 |
Franchise rental revenues | 76,021 |  |  | 63,359 |  |  | 241,990 |  |  | 208,895 |
Franchise royalties | 41,537 |  |  | 38,752 |  |  | 127,829 |  |  | 125,407 |
Marketing fees | 36,757 |  |  | 37,269 |  |  | 116,142 |  |  | 121,078 |
Technology and sourcing fees | 3,814 |  |  | 3,117 |  |  | 12,316 |  |  | 10,111 |
Franchise fees and other services | 1,702 |  |  | 1,428 |  |  | 5,640 |  |  | 5,433 |
Total revenue | $ | 242,275 |  |  | $ | 222,359 |  |  | $ | 766,105 |  |  | $ | 728,872 |
Contract liabilities — Our contract liabilities consist of deferred revenue resulting from initial fees received from franchisees for new restaurant openings or new franchise terms, which are generally recognized over the franchise term. We classify these contract liabilities as “Accrued liabilities” and “Other long-term liabilities” in our condensed consolidated balance sheets. A summary of significant changes in our contract liabilities is presented below (in thousands):
| Year-to-date |  |
| July 5, 2020 |  | July 7, 2019
Deferred franchise fees at beginning of period | $ | 46,272 |  |  | $ | 50,018 |
Revenue recognized | (4,249) |  |  | (3,953) |
Additions | 1,923 |  |  | 970 |
Deferred franchise fees at end of period | $ | 43,946 |  |  | $ | 47,035 |
The following table reflects the estimated franchise fees to be recognized in the future related to performance obligations that are unsatisfied as of July 5, 2020 (in thousands):
Remainder of 2020 |  | $ | 1,136 |
2021 |  | 4,947 |
2022 |  | 4,742 |
2023 |  | 4,590 |
2024 |  | 4,398 |
Thereafter |  | 24,133 |
|  | $ | 43,946 |
We have applied the optional exemption, as provided for under Accounting Standards Codification Topic 606, Revenue from Contracts with Customers, which allows us to not disclose the transaction price allocated to unsatisfied performance obligations when the transaction price is a sales-based royalty.

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- Definition The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -URI http://asc.fasb.org/topic&trid=49130388 + Details
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