<SEC-DOCUMENT>0001193125-14-404807.txt : 20141110
<SEC-HEADER>0001193125-14-404807.hdr.sgml : 20141110
<ACCEPTANCE-DATETIME>20141110090406
ACCESSION NUMBER:		0001193125-14-404807
CONFORMED SUBMISSION TYPE:	FWP
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20141110
DATE AS OF CHANGE:		20141110

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			GoPro, Inc.
		CENTRAL INDEX KEY:			0001500435
		STANDARD INDUSTRIAL CLASSIFICATION:	PHOTOGRAPHIC EQUIPMENT & SUPPLIES [3861]
		IRS NUMBER:				770629474
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		FWP
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	333-200038
		FILM NUMBER:		141206769

	BUSINESS ADDRESS:	
		STREET 1:		3000 CLEARVIEW WAY
		CITY:			SAN MATEO
		STATE:			CA
		ZIP:			94402
		BUSINESS PHONE:		650-332-7600

	MAIL ADDRESS:	
		STREET 1:		3000 CLEARVIEW WAY
		CITY:			SAN MATEO
		STATE:			CA
		ZIP:			94402

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Woodman Labs, Inc.
		DATE OF NAME CHANGE:	20100901

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			GoPro, Inc.
		CENTRAL INDEX KEY:			0001500435
		STANDARD INDUSTRIAL CLASSIFICATION:	PHOTOGRAPHIC EQUIPMENT & SUPPLIES [3861]
		IRS NUMBER:				770629474
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		FWP

	BUSINESS ADDRESS:	
		STREET 1:		3000 CLEARVIEW WAY
		CITY:			SAN MATEO
		STATE:			CA
		ZIP:			94402
		BUSINESS PHONE:		650-332-7600

	MAIL ADDRESS:	
		STREET 1:		3000 CLEARVIEW WAY
		CITY:			SAN MATEO
		STATE:			CA
		ZIP:			94402

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Woodman Labs, Inc.
		DATE OF NAME CHANGE:	20100901
</SEC-HEADER>
<DOCUMENT>
<TYPE>FWP
<SEQUENCE>1
<FILENAME>d818886dfwp.htm
<DESCRIPTION>FREE WRITING PROSPECTUS
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<TITLE>Free Writing Prospectus</TITLE>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="right"><B>Filed Pursuant to Rule 433 </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="right"><B>Issuer Free Writing Prospectus </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="right"><B>Dated November&nbsp;10, 2014 </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="right"><B>(To Preliminary Prospectus dated November&nbsp;10, 2014) </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="right"><B>Registration Statement No.&nbsp;333-200038 </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">This free writing prospectus relates to the proposed public offering of Class&nbsp;A common stock of GoPro, Inc. that is being registered on
Form S-1 (the Registration Statement), and should be read together with the preliminary prospectus (the Preliminary Prospectus) dated November&nbsp;10, 2014 included in the Registration Statement, which can be accessed through the following link:
</P> <P STYLE="margin-top:6pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman"><A HREF="http://www.sec.gov/Archives/edgar/data/1500435/000119312514404584/d809891ds1.htm">http://www.sec.gov/Archives/edgar/data/1500435/000119312514404584/d809891ds1.htm
</A>. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">On November&nbsp;10, 2014, Nicholas Woodman, GoPro, Inc.&#146;s Chief Executive Officer, sent an email message to GoPro employees.
The content of that email is set forth below. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">&#147;This morning, GoPro filed documents with the Securities and Exchange Commission outlining our plans
to conduct a &#145;follow-on and secondary&#146; offering of our stock. This is a relatively common occurrence following an IPO &#150; it allows the company to raise additional capital while providing our early investors and employees with vested
options the opportunity to realize a return on their hard work and dedication to GoPro. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">While all permanent, full-time employees receive equity
compensation, only those holding vested options and shares can participate in this particular event. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">This follow-on offering provides two key benefits:
</P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">First, we expect to raise approximately $100 million of new capital for the company which will provide us with additional resources to
invest in people, products, potential acquisitions, and infrastructure to help us achieve our long-term vision. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">Second, this offering is
intended to facilitate a more orderly and gradual sale of shares than what might otherwise occur when the IPO lock-up ends on December 22. Our goal is to reduce the impact that the IPO lock-up expiration may have on our stock price. To help further
this goal, larger shareholders that participate in this offering will be signing a new 90-day lock-up agreement. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">I plan to sell a portion of my holdings
in GoPro, but no one should misunderstand my commitment to the company or our vision. As I told investors on our earnings call last week, I plan to be a significant shareholder in GoPro for a long time. I&#146;m a huge believer in our vision and our
ability to realize it. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Thanks for continuing to make our vision for GoPro a reality, team. The passion, experience and execution that we bring to work is
what makes all of this possible. It&#146;s the reason why the world believes in us. I&#146;m throwing out a huge hug, Hi5 and thank you for making GoPro the incredible company that it is.&#148; </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">GoPro has filed a registration statement (including the Preliminary Prospectus) with the SEC for the offering to which this communication relates. Before you
invest, you should read the prospectus in that registration statement and other documents the Company has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on
the SEC web site at <U>www.sec.gov</U>. Alternatively, a copy of the Preliminary Prospectus may be obtained from J.P. Morgan Securities LLC if you request it by calling toll-free <I></I>(866) 803-9204<I></I>. </P>
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