10-Q 1 gpro2015-09x3010xq.htm 10-Q

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q

þ | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
| For the quarterly period ended September 30, 2015
| OR
¨ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
| For the transition period from ________________ to ________________

Commission file number: 001-36514
GOPRO, INC.
(Exact name of registrant as specified in its charter)

Delaware |  | 77-0629474
(State or other jurisdiction of |  | (I.R.S. Employer
incorporation or organization) |  | Identification No.)
3000 Clearview Way San Mateo, California |  | 94402
(Address of principal executive offices) |  | (Zip Code)

(650) 332-7600
(Registrant’s telephone number, including area code)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes þ | No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes þ | No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ¨ | Accelerated filer ¨ | Non accelerated filer þ | Smaller reporting company ¨
|  | (Do not check if a smaller reporting company) |

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes ¨ | No þ

As of September 30, 2015, there were 101,654,028 shares of the Registrant’s Class A common stock outstanding and 35,869,701 shares of the Registrant’s Class B common stock outstanding.

GoPro, Inc.
Table of Contents

|  | Page No.
PART I. FINANCIAL INFORMATION
Item 1. | Condensed Consolidated Financial Statements (unaudited): |
| Condensed Consolidated Balance Sheets as of September 30, 2015 and December 31, 2014 | 3
| Condensed Consolidated Statements of Operations for the three and nine months ended September 30, 2015 and September 30, 2014 | 4
| Condensed Consolidated Statements of Cash Flows for the nine months ended September 30, 2015 and September 30, 2014 | 5
| Notes to Condensed Consolidated Financial Statements | 6
Item 2. | Management’s Discussion and Analysis of Financial Condition and Results of Operations | 19
Item 3. | Quantitative and Qualitative Disclosures About Market Risk | 27
Item 4. | Controls and Procedures | 28
PART II. OTHER INFORMATION
Item 1. | Legal Proceedings | 29
Item 1A. | Risk Factors | 29
Item 2. | Unregistered Sales of Equity Securities and Use of Proceeds | 29
Item 3. | Defaults Upon Senior Securities | 30
Item 4. | Mine Safety Disclosures | 30
Item 5. | Other Information | 30
Item 6. | Exhibits | 30

PART I. FINANCIAL INFORMATION
Item 1. Condensed Consolidated Financial Statements
GoPro, Inc.
Condensed Consolidated Balance Sheets
(unaudited)

(in thousands, except par value) | September 30, 2015 |  | December 31, 2014
Assets |  |  |
Current assets: |  |  |
Cash and cash equivalents | $ | 279,969 |  |  | $ | 319,929 |
Marketable securities | 233,133 |  |  | 102,327 |
Accounts receivable, net | 120,666 |  |  | 183,992 |
Inventory | 289,521 |  |  | 153,026 |
Prepaid expenses and other current assets | 79,976 |  |  | 63,769 |
Total current assets | 1,003,265 |  |  | 823,043 |
Property and equipment, net | 67,644 |  |  | 41,556 |
Intangible assets, net | 32,547 |  |  | 2,937 |
Goodwill | 57,095 |  |  | 14,095 |
Other long-term assets | 48,730 |  |  | 36,060 |
Total assets | $ | 1,209,281 |  |  | $ | 917,691 |
Liabilities and Stockholders' Equity |  |  |
Current liabilities: |  |  |
Accounts payable | $ | 159,901 |  |  | $ | 126,240 |
Accrued liabilities | 166,116 |  |  | 115,775 |
Deferred revenue | 13,095 |  |  | 14,022 |
Income taxes payable | 6,630 |  |  | 2,732 |
Total current liabilities | 345,742 |  |  | 258,769 |
Other long-term liabilities | 32,849 |  |  | 17,718 |
Total liabilities | 378,591 |  |  | 276,487 |
Commitments, contingencies and guarantees (see Note 9) |  |  |
Stockholders’ equity: |  |  |
Common stock and additional paid-in capital, $0.0001 par value, 500,000 Class A shares authorized,101,654 and 52,091 shares issued and outstanding at September 30, 2015 and December 31, 2014, respectively; 150,000 Class B shares authorized, 35,870 and 77,023 shares issued and outstanding at September 30, 2015 and December 31, 2014, respectively | 651,904 |  |  | 533,000 |
Retained earnings | 178,786 |  |  | 108,204 |
Total stockholders’ equity | 830,690 |  |  | 641,204 |
Total liabilities and stockholders’ equity | $ | 1,209,281 |  |  | $ | 917,691 |

The accompanying notes are an integral part of these condensed consolidated financial statements.
3

GoPro, Inc.
Condensed Consolidated Statements of Operations
(unaudited)

| Three months ended |  | Nine months ended
(in thousands, except per share data) | September 30, 2015 |  | September 30, 2014 |  | September 30, 2015 |  | September 30, 2014
Revenue | $ | 400,340 |  |  | $ | 279,971 |  |  | $ | 1,183,368 |  |  | $ | 760,292 |
Cost of revenue | 213,710 |  |  | 155,932 |  |  | 638,665 |  |  | 436,870 |
Gross profit | 186,630 |  |  | 124,039 |  |  | 544,703 |  |  | 323,422 |
Operating expenses: |  |  |  |  |  |  |
Research and development | 67,372 |  |  | 42,376 |  |  | 175,262 |  |  | 105,778 |
Sales and marketing | 66,427 |  |  | 48,109 |  |  | 186,290 |  |  | 133,151 |
General and administrative | 25,195 |  |  | 20,097 |  |  | 87,109 |  |  | 71,146 |
Total operating expenses | 158,994 |  |  | 110,582 |  |  | 448,661 |  |  | 310,075 |
Operating income | 27,636 |  |  | 13,457 |  |  | 96,042 |  |  | 13,347 |
Other expense, net | (363 | ) |  | (1,784 | ) |  | (2,485 | ) |  | (4,945 | )
Income before income taxes | 27,273 |  |  | 11,673 |  |  | 93,557 |  |  | 8,402 |
Income tax expense (benefit) | 8,474 |  |  | (2,947 | ) |  | 22,975 |  |  | 2,574 |
Net income | $ | 18,799 |  |  | $ | 14,620 |  |  | $ | 70,582 |  |  | $ | 5,828 |
Less: net income allocable to participating securities | — |  |  | (36 | ) |  | — |  |  | (1,022 | )
Net income attributable to common stockholders—basic | $ | 18,799 |  |  | $ | 14,584 |  |  | $ | 70,582 |  |  | $ | 4,806 |
Add: net income allocable to dilutive participating securities | — |  |  | 1 |  |  | — |  |  | 10 |
Net income attributable to common stockholders—diluted | $ | 18,799 |  |  | $ | 14,585 |  |  | $ | 70,582 |  |  | $ | 4,816 |
Net income per share attributable to common stockholders: |  |  |  |  |  |  |
Basic | $ | 0.14 |  |  | $ | 0.12 |  |  | $ | 0.53 |  |  | $ | 0.05 |
Diluted | $ | 0.13 |  |  | $ | 0.10 |  |  | $ | 0.48 |  |  | $ | 0.04 |
Weighted-average shares used to compute net income per share attributable to common stockholders: |  |  |  |  |  |  |
Basic | 135,800 |  |  | 125,713 |  |  | 133,755 |  |  | 96,905 |
Diluted | 146,055 |  |  | 145,186 |  |  | 147,201 |  |  | 115,578 |

The accompanying notes are an integral part of these condensed consolidated financial statements.
4

GoPro, Inc.
Condensed Consolidated Statements of Cash Flows
(unaudited)

| Nine months ended
(in thousands) | September 30, 2015 |  | September 30, 2014
Operating activities: |  |  |
Net income | $ | 70,582 |  |  | $ | 5,828 |
Adjustments to reconcile net income to net cash provided by operating activities: |  |  |
Depreciation and amortization | 19,385 |  |  | 12,769 |
Stock-based compensation | 62,560 |  |  | 52,143 |
Excess tax benefit from stock-based compensation | (32,550 | ) |  | (23,592 | )
Foreign currency remeasurement and transaction losses | 2,033 |  |  | — |
Deferred income taxes | (6,888 | ) |  | (3,808 | )
Other | 2,400 |  |  | 1,608 |
Changes in operating assets and liabilities: |  |  |
Accounts receivable, net | 63,348 |  |  | 28,106 |
Inventory | (136,294 | ) |  | (5,020 | )
Prepaids and other assets | (20,027 | ) |  | (25,842 | )
Accounts payable and other liabilities | 113,141 |  |  | 11,325 |
Deferred revenue | (927 | ) |  | 215 |
Net cash provided by operating activities | 136,763 |  |  | 53,732 |
Investing activities: |  |  |
Purchases of property and equipment, net | (32,326 | ) |  | (22,566 | )
Purchases of marketable securities | (207,186 | ) |  | — |
Sales and maturities of marketable securities | 74,491 |  |  | — |
Acquisitions, net of cash acquired | (65,405 | ) |  | (3,200 | )
Net cash used in investing activities | (230,426 | ) |  | (25,766 | )
Financing activities: |  |  |
Proceeds from issuance of common stock, net of repurchases | 35,495 |  |  | 203,228 |
Taxes paid related to net share settlement of equity awards | (11,688 | ) |  | — |
Excess tax benefit from stock-based compensation | 32,550 |  |  | 23,592 |
Payment of deferred public offering and debt issuance costs | (903 | ) |  | (4,447 | )
Repayment of debt | — |  |  | (114,000 | )
Net cash provided by financing activities | 55,454 |  |  | 108,373 |
Effect of exchange rate changes on cash and cash equivalents | (1,751 | ) |  | — |
Net increase (decrease) in cash and cash equivalents | (39,960 | ) |  | 136,339 |
Cash and cash equivalents at beginning of period | 319,929 |  |  | 101,410 |
Cash and cash equivalents at end of period | $ | 279,969 |  |  | $ | 237,749 |

The accompanying notes are an integral part of these condensed consolidated financial statements.
5

GoPro, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
1. Business overview
GoPro, Inc. (GoPro or the Company) makes mountable and wearable cameras and accessories, which the Company refers to as capture devices. GoPro also develops and provides free software solutions, the GoPro App (mobile) and GoPro Studio (desktop), that help consumers create, manage, and share GoPro content. The Company’s capture devices are sold globally through retailers, wholesale distributors, and on the Company’s website. The Company's global corporate headquarters are located in San Mateo, California.
2. Summary of significant accounting policies
Basis of presentation
The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (GAAP) and in accordance with the interim period reporting requirements of Form 10-Q. The unaudited condensed consolidated financial statements reflect all adjustments (consisting only of normal recurring adjustments) that management believes are necessary for the fair presentation of the Company's financial condition, results of operations, and cash flows for the periods presented, but are not necessarily indicative of the results expected for the full fiscal year or any other future period. The condensed consolidated balance sheet at December 31, 2014 has been derived from the audited financial statements at that date, but does not include all of the disclosures required by GAAP. This quarterly report should be read in conjunction with the Company's Annual Report on Form 10-K for the year ended December 31, 2014 (2014 Annual Report). There have been no significant changes in the Company’s accounting policies from those disclosed in the footnotes to the audited financial statements contained in its 2014 Annual Report.
Principles of consolidation
The condensed consolidated financial statements include all the accounts of the Company and its wholly-owned subsidiaries. Unless otherwise specified, references to the Company are references to GoPro, Inc. and its consolidated subsidiaries. All intercompany balances and transactions have been eliminated in consolidation.
Use of estimates
The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the amounts reported and disclosed in the Company’s condensed consolidated financial statements and accompanying notes. The Company regularly evaluates estimates and assumptions in several areas, including those related to: revenue recognition (including sales returns, web-based sale deliveries at period-end, implied post contract support, and marketing allowances), collectability of accounts receivable, stock-based compensation, inventory valuation, product warranty liabilities, the valuation and useful lives of intangible assets and property and equipment, goodwill, and income taxes. The Company bases its estimates and assumptions on historical experience and on various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results could differ materially from management's estimates. To the extent there are material differences between the estimates and the actual results, future results of operations could be affected.
Comprehensive income
For all periods presented, comprehensive income approximated net income. Therefore, the condensed consolidated statements of comprehensive income have been omitted from the condensed consolidated financial statements.
6

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
Prior period reclassifications
Reclassifications of certain prior period amounts in the condensed consolidated financial statements have been made to conform to the current period presentation.
Recent accounting pronouncements
In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update No. 2014-09 (ASU 2014-09), Revenue from Contracts with Customers, which amends the existing accounting standards for revenue recognition. ASU 2014-09 is based on principles that govern the recognition of revenue at an amount to which an entity expects to be entitled when products and services are transferred to customers. In August 2015, the FASB issued ASU 2015-14, Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date (ASU 2015-14), which defers the effective date by one year while providing the option to adopt the standard on the original effective date. Accordingly, the Company may adopt the standard either in its first quarter of 2017 or its first quarter of 2018 and it can be adopted either retrospectively to each prior reporting period presented or as a cumulative effect adjustment as of the date of adoption. The Company is currently evaluating the timing and the impact the adoption of ASU 2014-09 will have on the Company's consolidated financial statements.
In September 2015, the FASB issued ASU 2015-16, Business Combinations (Topic 805), which amends the existing guidance for business combinations. Under the updated guidance, the acquirer in a business combination is required to recognize adjustments to provisional amounts that are identified during the measurement period in the reporting period in which the adjustment amounts are determined. This new standard will become effective for the Company on January 1, 2016, and will be applied prospectively to adjustments to provisional amounts that occur after the effective date of this update. The Company is currently evaluating the impact the adoption of ASU 2015-16 will have on the Company's consolidated financial statements.
3. Condensed consolidated financial statement details
Inventory
Inventory consisted of the following:

(in thousands) | September 30, 2015 |  | December 31, 2014
Components | $ | 14,478 |  |  | $ | 4,324 |
Finished goods | 275,043 |  |  | 148,702 |
Total inventory | $ | 289,521 |  |  | $ | 153,026 |

7

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
Property and equipment, net
Property and equipment, net consisted of the following:

(in thousands) | Useful life (in years) |  | September 30, 2015 |  | December 31, 2014
Leasehold improvements | 3–7 |  | $ | 24,050 |  |  | $ | 22,787 |
Computers, software, equipment and furniture | 2–4 |  | 42,936 |  |  | 24,636 |
Tooling | 1–2 |  | 19,876 |  |  | 16,159 |
Construction in progress |  |  | 19,507 |  |  | 3,944 |
Tradeshow equipment and other | 2-5 |  | 4,016 |  |  | 3,830 |
Total |  |  | 110,385 |  |  | 71,356 |
Less: Accumulated depreciation and amortization |  |  | (42,741 | ) |  | (29,800) |
Property and equipment, net |  |  | $ | 67,644 |  |  | $ | 41,556 |

Construction in progress includes costs primarily related to construction of leasehold improvements to the Company's office facilities. No interest was capitalized during the three and nine months ended September 30, 2015 and 2014.
Acquisitions and acquired intangible assets and goodwill
During the nine months ended September 30, 2015, the Company completed several acquisitions qualifying as business combinations for aggregate consideration of $70.2 million, most of which was cash consideration. These acquisitions were not material to the Company's condensed consolidated financial statements, either individually or in the aggregate, and therefore actual and proforma disclosures under the applicable accounting guidance have not been presented.
The following table summarizes the preliminary allocation of the fair values of the assets acquired and liabilities assumed, and the related useful lives, where applicable:

(in thousands) | Estimated useful life (in years) |  | Fair value
Purchased technology | 4 - 6 years |  | $ | 25,676 |
In-process research and development (IPR&D) |  |  | 6,600 |
Net liabilities assumed |  |  | (353 | )
Deferred income tax liabilities |  |  | (4,676 | )
Net assets acquired |  |  | 27,247 |
Goodwill |  |  | 43,000 |
Total fair value consideration |  |  | $ | 70,247 |

Goodwill represents the excess of the purchase price over the fair value of the net assets acquired and is primarily attributable to expected synergies in the technologies that can be leveraged by the Company in future product offerings. Goodwill is not expected to be deductible for tax purposes.
8

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
The following table summarizes the Company's acquired intangible assets:

| September 30, 2015 |  | December 31, 2014
(in thousands) | Gross carrying amount |  | Accumulated amortization |  | Net carrying value |  | Net carrying value
Purchased technology and other amortizable assets | $ | 32,951 |  |  | $ | (7,019 | ) |  | $ | 25,932 |  |  | $ | 2,922 |
IPR&D and other non-amortizable assets | 6,615 |  |  | — |  |  | 6,615 |  |  | 15 |
Total intangible assets | $ | 39,566 |  |  | $ | (7,019 | ) |  | $ | 32,547 |  |  | $ | 2,937 |

As of September 30, 2015, technological feasibility has not been established for IPR&D assets; they have no alternative future use and, as such, continue to be accounted for as indefinite-lived intangible assets.
Amortization expense for the nine months ended September 30, 2015 and 2014 was $2.7 million and $0.8 million, respectively. Estimated amortization expense for future periods as of September 30, 2015, is as follows:

(in thousands) |  | Total
Year ending December 31, |  |
Remainder of 2015 |  | $ | 1,521 |
2016 |  | 5,956 |
2017 |  | 5,172 |
2018 |  | 4,779 |
2019 |  | 4,269 |
Thereafter |  | 4,235 |
|  | $ | 25,932 |

The carrying amount of goodwill was $57.1 million and $14.1 million as of September 30, 2015 and December 31, 2014, respectively. The increase during the nine months ended September 30, 2015 was entirely attributable to goodwill acquired. The Company did not have any goodwill impairments during the periods presented.
9

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
4. Fair value measurements
The Company’s assets that are measured at fair value on a recurring basis, by level, within the fair value hierarchy are summarized as follows:

|  | September 30, 2015 |  | December 31, 2014
(in thousands) |  | Level 1 |  | Level 2 |  | Total |  | Level 1 |  | Level 2 |  | Total
Cash equivalents (1): |  |  |  |  |  |  |  |  |  |  |  |
Money market funds |  | $ | 12,173 |  |  | $ | — |  |  | $ | 12,173 |  |  | $ | 80,968 |  |  | $ | — |  |  | $ | 80,968 |
Corporate debt securities |  | — |  |  | 100 |  |  | 100 |  |  | — |  |  | 2,000 |  |  | 2,000 |
Total cash equivalents |  | $ | 12,173 |  |  | $ | 100 |  |  | $ | 12,273 |  |  | $ | 80,968 |  |  | $ | 2,000 |  |  | $ | 82,968 |
Marketable securities: |  |  |  |  |  |  |  |  |  |  |  |
U.S. treasury securities |  | $ | 3,014 |  |  | $ | — |  |  | $ | 3,014 |  |  | $ | 1,994 |  |  | $ | — |  |  | $ | 1,994 |
U.S. agency securities |  | — |  |  | 19,565 |  |  | 19,565 |  |  | — |  |  | 7,020 |  |  | 7,020 |
Commercial paper |  | — |  |  | 997 |  |  | 997 |  |  | — |  |  | 2,497 |  |  | 2,497 |
Corporate debt securities |  | — |  |  | 197,554 |  |  | 197,554 |  |  | — |  |  | — |  |  | — |
Municipal securities |  | — |  |  | 12,003 |  |  | 12,003 |  |  | — |  |  | 90,816 |  |  | 90,816 |
Total marketable securities |  | $ | 3,014 |  |  | $ | 230,119 |  |  | $ | 233,133 |  |  | $ | 1,994 |  |  | $ | 100,333 |  |  | $ | 102,327 |

(1) Included in “cash and cash equivalents” in the accompanying condensed consolidated balance sheets as of September 30, 2015 and December 31, 2014, in addition to cash of $267.7 million and $237.0 million, respectively.
The Company classifies its cash equivalents and marketable securities as Level 1 or Level 2 within the fair value hierarchy. The fair value of Level 1 financial instruments, which are traded in active markets, is based on quoted market prices for identical instruments. The fair value of Level 2 financial instruments is obtained from an independent pricing service, which may use quoted market prices for identical or comparable instruments or model driven valuations using observable market data or inputs corroborated by observable market data. The Company's procedures include controls to ensure that appropriate fair values are recorded, including comparing the fair values obtained from the Company's pricing service against fair values obtained from other independent sources. At September 30, 2015 and December 31, 2014, the Company had no financial assets or liabilities that were classified as Level 3, which are valued based on inputs supported by little or no market activity. During the nine months ended September 30, 2015, the Company had no transfers of financial assets between levels.
At September 30, 2015 and December 31, 2014, the amortized cost of the Company's cash equivalents and marketable securities approximated their fair value and there were no material unrealized gains/(losses) either individually or in total.
At September 30, 2015, $134.6 million of the Company's marketable securities had a contractual maturity of one year or less and $98.5 million had a contractual maturity of one to two years.
5. Stockholders' equity
Stock repurchase program
On September 30, 2015, the Company's Board of Directors authorized a program to repurchase up to $300 million of the Company's Class A common stock. The repurchase program, which expires in September 2016, does not obligate the Company to acquire any specific number of shares and may be discontinued at any time by the Board of Directors. Share repurchases under the program may be made from time-to-time through open market transactions, block trades, privately negotiated transactions or otherwise, including under plans complying with both Rule 10b-18 and Rule 10b5-1 under the Securities Exchange Act of 1934, as amended. The Company has not repurchased any shares under the program.
Stock contributions
10

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
In the second quarter of 2015, the CEO contributed an aggregate 4,858,180 shares of Class B common stock to the Company without consideration per the terms of a Contribution Agreement dated December 28, 2011, and amended on May 11, 2015. Under the original Contribution Agreement, the CEO agreed to contribute back to the Company from time-to-time the same number of shares of common stock as are issued to a certain Company employee upon the exercise of certain stock options held by such employee. Pursuant to this agreement, the CEO contributed back to the Company 180,000 shares of Class B common stock in April 2015. In May 2015, the CEO contributed back to the Company 4,678,180 shares of Class B common stock pursuant to the amended agreement, representing all of the then remaining shares subject to the contribution obligations. All of the shares contributed by the CEO were retired in the second quarter of 2015.
Equity incentive plans
The Company has outstanding equity grants from its three stock-based employee compensation plans: the 2014 Equity Incentive Plan (2014 Plan), the 2010 Equity Incentive Plan (2010 Plan), and the 2014 Employee Stock Purchase Plan (ESPP). No new options or awards have been granted under the 2010 Plan since June 2014. Outstanding options and awards under the 2010 plan continue to be subject to the terms and conditions of the 2010 Plan. The 2014 Plan serves as the successor to the 2010 Plan and provides for the granting of incentive and nonqualified stock options, restricted stock awards (RSAs), restricted stock units (RSUs), stock appreciation rights, stock bonus awards, and performance awards to qualified employees, non-employee directors, and consultants. Options granted under the 2014 Plan generally expire within 10 years from the date of grant and generally vest over four years. Options with performance or market-based conditions are generally subject to a required service period along with the performance or market condition. RSUs granted under the 2014 Plan generally vest annually over a four year period based upon continued service and are settled at vesting in shares of the Company's Class A common stock. The ESPP allows eligible employees to purchase shares of the Company's Class A common stock through payroll deductions at a price equal to 85% of the lesser of the fair market values of the stock as of the first date or the ending date of each six-month offering periods. For additional information regarding the Company's equity incentive plans, please refer to the footnotes to the audited financial statements contained in its 2014 Annual Report.
Stock option activity
A summary of the Company’s stock option activity and related information is as follows:

|  | Options outstanding
(shares in thousands) |  | Shares |  | Weighted- average exercise price |  | Aggregate intrinsic value (in thousands)
Outstanding at December 31, 2014: |  | 25,134 |  |  | $ | 6.62 |  |  | $ | 1,425,339 |
Granted |  | 527 |  |  | 47.37 |  |  |
Exercised |  | (12,027 | ) |  | 1.97 |  |  |
Forfeited/Cancelled |  | (249 | ) |  | 18.65 |  |  |
Outstanding at September 30, 2015: |  | 13,385 |  |  | $ | 12.19 |  |  | $ | 276,067 |
Exercisable at September 30, 2015 |  | 8,258 |  |  | $ | 5.48 |  |  | $ | 214,083 |
Vested and expected to vest at September 30, 2015 |  | 13,127 |  |  | $ | 11.94 |  |  | $ | 273,232 |

At September 30, 2015, there was $54.6 million of unearned stock-based compensation expense related to unvested options, which is expected to be amortized over a weighted average period of 2.31 years.
11

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
Restricted stock units
A summary of the Company’s RSU activity is as follows:

(shares in thousands) | Shares |  | Weighted- average grant date fair value
Non-vested shares at December 31, 2014 | 4,307 |  |  | $ | 21.98 |
Granted | 1,525 |  |  | 52.93 |
Vested | (1,372 | ) |  | 16.53 |
Forfeited | (52 | ) |  | 69.51 |
Non-vested shares at September 30, 2015 | 4,408 |  |  | $ | 33.82 |

In June 2014, the Company granted an award of 4.5 million RSUs to the Chief Executive Officer (CEO RSUs), which included 1.5 million RSUs that vested immediately upon grant and 3.0 million RSUs that were subject to both a market-based condition and a service condition. In January 2015, the market-based condition was achieved and the Company recorded stock-based compensation expense of $4.3 million and $26.1 million during the three and nine months ended September 30, 2015.
At September 30, 2015, there was $107.3 million of unearned stock-based compensation related to RSUs (including $10.2 million related to the CEO RSUs), which is expected to be amortized over a weighted average period of 2.51 years.
Employee stock purchase plan
During the nine months ended September 30, 2015, employees purchased an aggregate of 436,924 shares under the ESPP at a price of $26.88 per share. During the three and nine months ended September 30, 2015, the Company recorded $1.0 million and $3.0 million of stock-based compensation expense related to the ESPP. At September 30, 2015, there was $1.7 million of unearned stock-based compensation related to the Company’s ESPP, which is expected to be recognized over 0.37 years.
Stock-based compensation expense
The Company measures compensation expense for all stock-based payment awards, including stock options, RSUs, and purchases under the Company's ESPP, based on the estimated fair values on the date of the grant. The fair value of stock options granted and purchases under the Company's ESPP is estimated using the Black-Scholes option pricing model. The fair value of RSUs is determined using the Company's stock price on the date of grant. There have been no significant changes in the Company’s valuation assumptions for measuring compensation expense from those disclosed in the footnotes to the audited financial statements contained in its 2014 Annual Report.
12

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
Total stock-based compensation expense recognized was as follows:

| Three months ended |  | Nine months ended
(in thousands) | September 30, 2015 |  | September 30, 2014 |  | September 30, 2015 |  | September 30, 2014
Stock-based compensation expense: |  |  |  |  |  |  |
Cost of revenue | $ | 410 |  |  | $ | 233 |  |  | $ | 1,043 |  |  | $ | 555 |
Research and development | 4,872 |  |  | 2,428 |  |  | 12,117 |  |  | 5,486 |
Sales and marketing | 3,516 |  |  | 3,225 |  |  | 9,514 |  |  | 6,293 |
General and administrative | 9,072 |  |  | 8,027 |  |  | 39,886 |  |  | 39,809 |
Total stock-based compensation expense | 17,870 |  |  | 13,913 |  |  | 62,560 |  |  | 52,143 |
Total tax benefit recognized | (7,323 | ) |  | (2,949 | ) |  | (22,867 | ) |  | (14,774 | )
Decrease in net income | $ | 10,547 |  |  | $ | 10,964 |  |  | $ | 39,693 |  |  | $ | 37,369 |

6. Net income per share attributable to common stockholders
Basic and diluted net income per common share is presented in conformity with the two-class method required for participating securities. The Company considers shares issued upon the early exercise of options subject to repurchase and non-vested restricted shares to be participating securities, because holders of such shares have a non-forfeitable right to dividends. Additionally, prior to the date of the Company's initial public offering (IPO) in June 2014, the Company considered its redeemable convertible preferred stock to be participating securities due to their non-cumulative dividend rights. Immediately after the completion of the Company's IPO, all outstanding shares of redeemable convertible preferred stock converted to Class B common stock.
The rights of the holders of Class A and Class B common stock are identical, except with respect to voting and conversion. Each share of Class A common stock is entitled to one vote per share and each share of Class B common stock is entitled to ten votes per share. Each share of Class B common stock is convertible at any time at the option of the stockholder into one share of Class A common stock and has no expiration date. Each share of Class B common stock will convert automatically into one share of Class A common stock upon the date when the outstanding shares of Class B common stock represent less than 10% of the aggregate number of shares of common stock then outstanding. Class A common stock is not convertible into Class B common stock.
Basic net income per share attributable to common stockholders is computed by dividing the net income attributable to common stockholders by the weighted-average number of common shares outstanding during the period. All participating securities are excluded from basic weighted average common shares outstanding. Diluted net income per share attributable to common stockholders is computed by dividing the net income attributable to common stockholders by the weighted-average number of common shares outstanding, including all potentially dilutive common shares.
Undistributed earnings are allocated based on the contractual participation rights of common shares as if the earnings for the year have been distributed. As the liquidation and dividend rights are identical, the undistributed earnings are allocated on a proportionate basis. The computation of the diluted net income per share of Class A common stock assumes the conversion of Class B common stock.
13

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
The following table presents the calculations of basic and diluted net income per share attributable to common stockholders:

| Three months ended September 30, |  | Nine months ended September 30,
(in thousands, except per share data) | 2015 |  | 2014 |  | 2015 |  | 2014
| Class A |  | Class B |  | Class A |  | Class B |  | Class A |  | Class B |  | Class A |  | Class B
Numerator: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Allocation of net income | $ | 13,849 |  |  | $ | 4,950 |  |  | $ | 2,395 |  |  | $ | 12,225 |  |  | $ | 46,561 |  |  | $ | 24,021 |  |  | $ | 417 |  |  | $ | 5,411 |
Less: net income allocable to participating securities | — |  |  | — |  |  | (6 | ) |  | (30 | ) |  | — |  |  | — |  |  | (73 | ) |  | (949 | )
Net income attributable to common stockholders—basic | 13,849 |  |  | 4,950 |  |  | 2,389 |  |  | 12,195 |  |  | 46,561 |  |  | 24,021 |  |  | 344 |  |  | 4,462 |
Add: net income allocable to dilutive participating securities | — |  |  | — |  |  | 1 |  |  | 4 |  |  | — |  |  | — |  |  | 10 |  |  | 130 |
Reallocation of net income as a result of conversion of Class B to Class A shares | 4,950 |  |  |  |  | 12,195 |  |  | — |  |  | 24,021 |  |  |  |  | 4,462 |  |  | — |
Reallocation of net income to Class B shares | — |  |  | 960 |  |  | — |  |  | — |  |  | — |  |  | 4,215 |  |  | — |  |  | — |
Net income attributable to common stockholders—diluted | $ | 18,799 |  |  | $ | 5,910 |  |  | $ | 14,585 |  |  | $ | 12,199 |  |  | $ | 70,582 |  |  | $ | 28,236 |  |  | $ | 4,816 |  |  | $ | 4,592 |
Denominator: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Weighted-average common shares—basic | 100,040 |  |  | 35,760 |  |  | 20,597 |  |  | 105,116 |  |  | 88,234 |  |  | 45,521 |  |  | 6,941 |  |  | 89,964 |
Conversion of Class B to Class A common stock outstanding | 35,760 |  |  | — |  |  | 105,116 |  |  | — |  |  | 45,521 |  |  | — |  |  | 89,964 |  |  | — |
Effect of potentially dilutive shares | 10,255 |  |  | 10,159 |  |  | 19,473 |  |  | 19,317 |  |  | 13,446 |  |  | 13,366 |  |  | 18,673 |  |  | 18,621 |
Weighted-average common shares—diluted | 146,055 |  |  | 45,919 |  |  | 145,186 |  |  | 124,433 |  |  | 147,201 |  |  | 58,887 |  |  | 115,578 |  |  | 108,585 |
Net income per share attributable to common stockholders: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Basic | $ | 0.14 |  |  | $ | 0.14 |  |  | $ | 0.12 |  |  | $ | 0.12 |  |  | $ | 0.53 |  |  | $ | 0.53 |  |  | $ | 0.05 |  |  | $ | 0.05 |
Diluted | $ | 0.13 |  |  | $ | 0.13 |  |  | $ | 0.10 |  |  | $ | 0.10 |  |  | $ | 0.48 |  |  | $ | 0.48 |  |  | $ | 0.04 |  |  | $ | 0.04 |

The following potentially dilutive shares were not included in the calculation of diluted shares outstanding as the effect would have been anti-dilutive:

| Three months ended September 30, |  | Nine months ended September 30,
(in thousands) | 2015 |  | 2014 |  | 2015 |  | 2014
Redeemable convertible preferred stock | — |  |  | — |  |  | — |  |  | 20,237 |
Stock options, ESPP shares, and RSUs | 2,373 |  |  | 366 |  |  | 1,993 |  |  | 2,871 |
Unvested restricted stock awards | — |  |  | 308 |  |  | 2 |  |  | 376 |
| 2,373 |  |  | 674 |  |  | 1,995 |  |  | 23,484 |

7. Income taxes
The Company's tax provision for interim periods is determined using an estimate of its annual effective tax rate, adjusted for discrete items arising in that quarter. In each quarter, the Company updates its estimate of the annual
14

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
effective tax rate, and if the estimated annual tax rate changes, the Company makes a cumulative adjustment in that quarter.

| Three months ended |  | Nine months ended
(dollars in thousands) | September 30, 2015 |  | September 30, 2014 |  | September 30, 2015 |  | September 30, 2014
Income tax expense (benefit) | $ | 8,474 |  |  | $ | (2,947 | ) |  | $ | 22,975 |  |  | $ | 2,574 |
Effective tax rate | 31.1 | % |  | (25.2 | )% |  | 24.6 | % |  | 30.6 | %

The higher income tax expense for the three and nine months ended September 30, 2015, compared to the same periods in 2014, was primarily due to higher pre-tax income. The income tax benefit for the third quarter of 2014 was primarily attributable to the impact of net losses that are not benefited, foreign withholding taxes, and non-deductible stock based compensation offset, in part, by research tax credits. The Company's provision for income taxes in each period has differed from the tax computed at U.S. federal statutory income tax rate due to state taxes, the effect of non-U.S. operations, deductible and non-deductible stock-based compensation expense, and adjustments to unrecognized tax benefits.
The Company is currently under examination by the U.S. Internal Revenue Service for tax years 2012 and 2013 and the California Franchise Tax Board for tax years 2011 and 2012. At this time, the Company is not able to estimate the potential impact that these examinations may have on income tax expense. If the examinations are resolved unfavorably, they may have a material negative impact on the Company's results of operations.
At September 30, 2015 and December 31, 2014, the Company’s total amount of gross unrecognized tax benefits was $25.2 million and $16.6 million, respectively. If recognized, $23.6 million of the unrecognized tax benefits (net of federal benefit) at September 30, 2015 would be recorded as a reduction of the income tax provision in future periods. Management believes events that could occur in the next 12 months and cause a material change in unrecognized tax benefits include, but are not limited to, the completion of examinations by the U.S. or foreign taxing authorities, and the expiration of statute of limitations on the Company's tax returns. It is reasonably possible that the total amounts of unrecognized tax benefits will significantly increase within the next 12 months. However, the range of the reasonably possible change cannot be reliably estimated.
8. Related parties
The Company has agreements for certain contract manufacturing and engineering services with a vendor affiliated with one of the Company's investors. In the nine months ended September 30, 2015 and 2014, the Company made payments of $0.2 million and $11.9 million, respectively, for services rendered. The Company had no accounts payable associated with this vendor.
The Company incurs costs for company-related chartered aircraft fees for the use of the CEO’s private plane. In the nine months ended September 30, 2015 and 2014, the Company made payments of $0.9 million and $0.3 million, respectively.
In 2013, the Company entered into a three-year agreement, which was amended in August 2015, with a company affiliated with the son of one of the members of the Company's Board of Directors to acquire certain naming rights to a kart racing facility. As consideration for these naming rights, the Company would pay a total of $0.5 million over the three year period. As of September 30, 2015, the Company has made cumulative payments of $0.4 million and also provided 100 GoPro capture devices at no cost each year.
In 2013, the Company loaned one of its executive officers $0.2 million pursuant to a demand payment loan that did not bear interest, which was fully repaid in March 2014.
See Note 5, "Stockholders' Equity" for information regarding CEO RSUs and common stock contributed by the CEO back to the Company.
15

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
9. Commitments, contingencies and guarantees
The following table summarizes the Company’s contractual commitments as of September 30, 2015:

(in thousands) | Total |  | 1 year (remaining 3 months in 2015) |  | 2-3 years (2016 and 2017) |  | 4-5 years (2018 and 2019) |  | More than 5 years (beyond 2019)
Operating leases(1) | $ | 61,003 |  |  | $ | 4,121 |  |  | $ | 30,489 |  |  | $ | 18,979 |  |  | $ | 7,414 |
Sponsorship commitments(2) | 11,277 |  |  | 2,694 |  |  | 8,571 |  |  | 12 |  |  | — |
Other contractual commitments(3) | 5,337 |  |  | 841 |  |  | 4,496 |  |  | — |  |  | — |
Capital equipment purchase commitments(4) | 10,048 |  |  | 10,048 |  |  | — |  |  | — |  |  | — |
Total contractual cash obligations | $ | 87,665 |  |  | $ | 17,704 |  |  | $ | 43,556 |  |  | $ | 18,991 |  |  | $ | 7,414 |

(1) | The Company leases its facilities under long-term operating leases, which expire at various dates through 2023.

(2) | The Company sponsors sporting events, resorts and athletes as part of its marketing efforts. In many cases, the Company enters into multi-year agreements with event organizers, resorts and athletes.

(3) | The Company purchases software licenses and engages outside consultants to assist with upgrading or implementing its financial and IT systems, which require payments over multiple years.

(4) | The Company enters into contracts to acquire equipment for tooling and molds as part of its manufacturing operations. In addition, the Company incurs purchase commitments related to the manufacturing of its point-of-purchase (POP) displays by third parties.

Rent expense was $3.3 million and $2.0 million for the three months ended September 30, 2015 and 2014, respectively, and $8.2 million and $5.2 million for the nine months ended September 30, 2015 and 2014, respectively.
Legal proceedings
From time to time, the Company is involved in legal proceedings in the ordinary course of business. The Company believes that the outcome of any existing litigation, either individually or in the aggregate, will not have a material impact on the results of operations, financial condition or cash flows of the Company.
Indemnifications
In the normal course of business, the Company enters into agreements that contain a variety of representations and warranties and provide for general indemnification. The Company’s exposure under these agreements is unknown because it involves claims that may be made against the Company in the future, but have not yet been made. As of September 30, 2015, the Company has not paid any claims or been required to defend any action related to its indemnification obligations. However, the Company may record charges in the future as a result of these indemnification obligations.
Product warranty
The following table summarizes the warranty liability activity:

| Three months ended |  | Nine months ended
(in thousands) | September 30, 2015 |  | September 30, 2014 |  | September 30, 2015 |  | September 30, 2014
Beginning balances | $ | 8,719 |  |  | $ | 4,678 |  |  | $ | 6,405 |  |  | $ | 3,870 |
Charged to cost of revenue | 6,515 |  |  | 2,778 |  |  | 18,335 |  |  | 6,978 |
Settlements of warranty claims | (5,809 | ) |  | (2,073 | ) |  | (15,315 | ) |  | (5,465 | )
Ending balances | $ | 9,425 |  |  | $ | 5,383 |  |  | $ | 9,425 |  |  | $ | 5,383 |

At September 30, 2015, $9.1 million of the warranty liability was recorded as an element of accrued liabilities and $0.4 million was recorded as an element of other long-term liabilities. As of December 31, 2014, $6.0 million of the
16

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
warranty liability was recorded as an element of accrued liabilities and $0.4 million was recorded as an element of other long-term liabilities.
10. Concentrations of risk and segment information
Segment information
The Company operates as one operating segment as it only reports financial information on an aggregate and consolidated basis to its CEO, who is the Company’s chief operating decision maker.
Customer concentration
Financial instruments, which potentially subject the Company to concentrations of credit risk, consist principally of trade receivables. The Company believes that credit risk in its accounts receivable is mitigated by the Company’s credit evaluation process, relatively short collection terms and dispersion of its customer base. The Company generally does not require collateral and losses on trade receivables have historically been within management’s expectations.
The Company had the following customers who represented 10% or more of its net accounts receivable balance:

| September 30, 2015 |  | December 31, 2014
Customer A | 17% |  | 14%
Customer B | 16% |  | 17%
Customer C | 12% |  | *
Customer D | 10% |  | *
Customer E | * |  | 11%

* Less than 10% of total accounts receivable for the period indicated
The Company sold accounts receivables, without recourse, of $55.1 million and $52.4 million in the three months ended September 30, 2015 and 2014, respectively, and $140.9 million and $121.6 million in the nine months ended September 30, 2015 and 2014, respectively, to a third-party banking institution. Factoring fees of $0.5 million and $0.5 million in the three months ended September 30, 2015 and 2014, respectively and $1.2 million and $1.1 million in the nine months ended September 30, 2015 and 2014, respectively, were included in other expense, net.
Customers with revenue equal to or greater than 10% of the Company's total revenue were as follows:

| Three months ended |  | Nine months ended
| September 30, 2015 |  | September 30, 2014 |  | September 30, 2015 |  | September 30, 2014
Customer A | 14% |  | 27% |  | 14% |  | 19%
Customer B | 11% |  | * |  | * |  | *

* Less than 10% of total revenue for the period indicated
Supplier concentration
The Company relies on third parties for the supply and manufacture of its capture devices, some of which are sole-source suppliers. The Company believes that outsourcing manufacturing enables greater scale and flexibility. As demand and product lines change, the Company periodically evaluates the need and advisability of adding manufacturers to support its operations. In instances where a supply and manufacture agreement does not exist or suppliers fail to perform their obligations, the Company may be unable to find alternative suppliers or satisfactorily deliver its products to its customers on time, if at all. The Company also relies on third parties with
17

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
whom it outsources supply chain activities related to inventory warehousing, order fulfillment, distribution and other direct sales logistics.
Geographic and other information
Revenue by geographic region, based on ship-to destinations, was as follows:

| Three months ended |  | Nine months ended
(in thousands) | September 30, 2015 |  | September 30, 2014 |  | September 30, 2015 |  | September 30, 2014
Americas | $ | 190,839 |  |  | $ | 204,893 |  |  | $ | 583,282 |  |  | $ | 482,769 |
Europe, Middle East and Africa (EMEA) | 156,639 |  |  | 56,068 |  |  | 432,904 |  |  | 207,285 |
Asia and Pacific area countries (APAC) | 52,862 |  |  | 19,010 |  |  | 167,182 |  |  | 70,238 |
| $ | 400,340 |  |  | $ | 279,971 |  |  | $ | 1,183,368 |  |  | $ | 760,292 |

Revenue in the United States, which is included in the Americas geographic region, was $169.2 million and $185.6 million for the three months ended September 30, 2015 and 2014, respectively, and $513.6 million and $428.9 million for the nine months ended September 30, 2015 and 2014, respectively. During the three months ended December 31, 2014, the Company reclassified four countries it had previously included in the APAC geographical region to be included in the EMEA geographical region. This caused $13.4 million of revenue to be reclassified from the APAC region to the EMEA region for the nine months ended September 30, 2014. The Company does not disclose revenue by product category as it does not track sales incentives and other revenue adjustments by product category to report such data.
As of September 30, 2015 and December 31, 2014, long-lived assets, which represent gross property and equipment, located outside the United States, primarily in China, were $46.7 million and $25.4 million, respectively.
18

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Statements in this report, which are not historical facts, are forward-looking statements within the meaning of the federal securities laws. These statements may contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” or other wording indicating future results or expectations. Forward looking statements include statements of our expectations regarding revenue, factors affecting performance, gross margin, operating expense items and liquidity and capital resources. Forward-looking statements are subject to significant risks and uncertainties. Our actual results may differ materially from the results discussed in these forward-looking statements. Factors that could cause our actual results to differ materially include, but are not limited to, those referenced in “Risk Factors” in Part II, Item 1A, and elsewhere in this report. Our business, financial condition or results of operations could be materially harmed by any of these or other factors. We undertake no obligation to revise or update any forward-looking statements to reflect any event or circumstance that arises after the date of this report. References in this report to “GoPro,” “we,” “us,” “our” and the “Company” refer to GoPro, Inc., a Delaware corporation, and its subsidiaries.
Overview
GoPro is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. We do this by enabling people to capture compelling, immersive photo and video content of themselves participating in their favorite activities. The volume and quality of their shared GoPro content, coupled with their enthusiasm for our brand, are virally driving awareness and demand for our products. We sell capture devices and also mountable and wearable accessories that enable professional quality capture at affordable prices, and to date these products have generated substantially all of our revenue. In addition, we enhance our product offering by providing GoPro App and GoPro Studio, free software solutions to consumers that address the pain points of managing, editing and sharing content. We sell our products both directly and through distributors. Our direct channel includes big box, mid-market and independent specialty retailers, as well as our website. We use our distribution channel to sell both domestically and internationally and into certain specialty markets.
Third Quarter 2015 Highlights
We recorded third quarter revenue of $400.3 million and net income of $18.8 million, an increase of 43% and 29%, respectively, compared to the same period in 2014. Our business is generating significant cash with $136.8 million of cash from operations for the first nine months of 2015. Our growth was enabled by strong consumer demand for our current HERO4 family and HERO capture devices and the overall expanded distribution of our products internationally. During the third quarter of 2015, we introduced the HERO4 Session and the HERO+ capture devices. As of September 30, 2015, our products were sold to customers in more than 100 countries and through more than 40,000 retail outlets. Sales outside of the United States represented 58% and 34% of our revenue for the third quarters of 2015 and 2014, respectively, and 57% and 44% of our revenue for the first nine months of 2015 and 2014, respectively.
Key Business Metrics
In addition to the measures presented in our condensed consolidated financial statements, we use the following key metrics to evaluate our business, measure our performance, develop financial forecasts, and make strategic decisions.
19

| Three months ended September 30, |  | Nine months ended September 30,
(in thousands) | 2015 |  | 2014 |  | 2015 |  | 2014
Key business metrics: |  |  |  |  |  |  |
Units shipped | 1,593 |  |  | 1,089 |  |  | 4,582 |  |  | 2,795 |
Adjusted EBITDA | $ | 56,721 |  |  | $ | 36,175 |  |  | $ | 188,577 |  |  | $ | 90,526 |
Non-GAAP net income | $ | 36,626 |  |  | $ | 17,959 |  |  | $ | 122,960 |  |  | $ | 44,015 |
Non-GAAP diluted net income per share | $ | 0.25 |  |  | $ | 0.12 |  |  | $ | 0.84 |  |  | $ | 0.31 |

• | Units shipped. Units shipped represents the number of individual packaged camera units that are shipped during a reporting period, net of any returns. We monitor units shipped on a daily basis as it is a key indicator of revenue trends for a reporting period. We use units shipped to help optimize our fulfillment operations and shipment allocations in order to better maintain operating efficiencies and improve customer satisfaction.

• | Adjusted EBITDA. Adjusted EBITDA represents net income (loss) adjusted to exclude the impact of: provision for income taxes, interest income, interest expense, depreciation and amortization, point-of-purchase (POP) display amortization, and stock-based compensation.

• | Non-GAAP net income and earnings per share. Non-GAAP net income represents net income (loss) adjusted to exclude stock-based compensation, acquisition-related costs, and taxes related to the tax effect of these adjustments. Acquisition-related costs include the amortization of acquired intangible assets, as well as, third-party transaction costs for legal and other professional services. Non-GAAP earnings per share considers the conversion of the redeemable convertible preferred stock into shares of common stock as though the conversion had occurred at the beginning of the period and the initial public offering shares issued July 2014, as if they had been outstanding since the beginning of the period.

We use the non-GAAP financial measures of adjusted EBITDA, non-GAAP net income, and non-GAAP earnings per share to help us understand and evaluate our core operating performance and trends, to prepare and approve our annual budget, and to develop short-term and long-term operational plans. We believe that these measures provide useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and board of directors. You should consider adjusted EBITDA, non-GAAP net income, and non-GAAP earnings per share alongside other financial performance measures, including our financial results presented in accordance with GAAP.
The following table presents a reconciliation of net income to adjusted EBITDA:

| Three months ended September 30, |  | Nine months ended September 30,
(in thousands) | 2015 |  | 2014 |  | 2015 |  | 2014
Net income | $ | 18,799 |  |  | $ | 14,620 |  |  | $ | 70,582 |  |  | $ | 5,828 |
Income tax expense (benefit) | 8,474 |  |  | (2,947 | ) |  | 22,975 |  |  | 2,574 |
Interest expense, net | 140 |  |  | 1,284 |  |  | 360 |  |  | 4,009 |
Depreciation and amortization | 7,594 |  |  | 4,781 |  |  | 19,385 |  |  | 12,769 |
POP display amortization | 3,844 |  |  | 4,524 |  |  | 12,715 |  |  | 13,203 |
Stock-based compensation | 17,870 |  |  | 13,913 |  |  | 62,560 |  |  | 52,143 |
Adjusted EBITDA | $ | 56,721 |  |  | $ | 36,175 |  |  | $ | 188,577 |  |  | $ | 90,526 |

20

The following table presents a reconciliation of net income to non-GAAP net income:

| Three months ended September 30, |  | Nine months ended September 30,
(in thousands) | 2015 |  | 2014 |  | 2015 |  | 2014
Net income | $ | 18,799 |  |  | $ | 14,620 |  |  | $ | 70,582 |  |  | $ | 5,828 |
Stock-based compensation | 17,870 |  |  | 13,913 |  |  | 62,560 |  |  | 52,143 |
Acquisition-related costs | 1,965 |  |  | 276 |  |  | 3,825 |  |  | 836 |
Income tax adjustments | (2,008 | ) |  | (10,850 | ) |  | (14,007 | ) |  | (14,792 | )
Non-GAAP net income | $ | 36,626 |  |  | $ | 17,959 |  |  | $ | 122,960 |  |  | $ | 44,015 |

The following table presents a reconciliation of the shares used in the calculation of non-GAAP diluted net income per share:

| Three months ended September 30, |  | Nine months ended September 30,
(in thousands) | 2015 |  | 2014 |  | 2015 |  | 2014
GAAP shares for diluted net income per share | 146,055 |  |  | 145,186 |  |  | 147,201 |  |  | 115,578 |
Add: preferred shares conversion | — |  |  | — |  |  | — |  |  | 20,237 |
Add: initial public offering shares | — |  |  | — |  |  | — |  |  | 5,901 |
Non-GAAP shares for diluted net income per share | 146,055 |  |  | 145,186 |  |  | 147,201 |  |  | 141,716 |

Factors affecting performance
We believe that our future success will be dependent on many factors, including those further discussed below. While these areas represent opportunities for us, they also represent challenges and risks that we must successfully address in order to continue the growth of our business and improve our results of operations.
Investing in research and development. We believe that our performance is significantly dependent on the investments we make in research and development and that we must continually develop and introduce innovative new products, enhance existing products and effectively stimulate customer demand for existing and future products. If we fail to innovate and enhance our product offerings, our brand, market position and revenue may be adversely affected. Further, if our research and development efforts are not successful, we will not recover the investments that we make in this aspect of our business.
Investing in sales and marketing. We intend to continue investing significant resources in our marketing, advertising and brand management efforts. Sales and marketing investments will often occur in advance of any sales benefits from these activities, and it may be difficult for us to determine if we are efficiently allocating our resources in this area.
Leveraging software, services, and entertainment content. We have and intend to continue to increase our investment in the development of software and services, as well as entertainment related initiatives. We believe we have significant opportunities to establish new revenue streams from these software, services and entertainment investments. However, we do not have significant experience deriving revenue from the distribution of GoPro content, and we cannot be assured that these ongoing investments, which will occur before any material revenue contribution is received, will result in increased revenue or profitability.
Expanding into new vertical markets and growing internationally. Our long-term growth will depend in part on our continued ability to expand our customer base and increase revenue and our presence in international markets. We intend to expand into new vertical markets and to increase our presence globally through the active promotion of our brand, the formation of strategic partnerships, the introduction of new products and the growth of our international sales channel.
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Seasonality. Historically, we have experienced the highest levels of revenue in the fourth quarter of the year, coinciding with the holiday shopping season in the United States and Europe. Timely and effective product introductions and forecasting, whether just prior to the holiday season or otherwise, are critical to our operations and financial performance. While we do anticipate seasonally stronger revenue in the fourth quarter of 2015, we expect that this revenue will represent a smaller percentage of our annual revenue as compared to that recorded in the fourth quarter of 2014.
Results of Operations
The following table sets forth the components of our condensed consolidated statements of operations for each of the periods presented:

Consolidated statements of operations data: | Three months ended September 30, |  | Nine months ended September 30,
(in thousands) | 2015 |  | 2014 |  | 2015 |  | 2014
Revenue | $ | 400,340 |  |  | $ | 279,971 |  |  | $ | 1,183,368 |  |  | $ | 760,292 |
Cost of revenue(1) | 213,710 |  |  | 155,932 |  |  | 638,665 |  |  | 436,870 |
Gross profit | 186,630 |  |  | 124,039 |  |  | 544,703 |  |  | 323,422 |
Operating expenses: |  |  |  |  |  |  |
Research and development(1) | 67,372 |  |  | 42,376 |  |  | 175,262 |  |  | 105,778 |
Sales and marketing(1) | 66,427 |  |  | 48,109 |  |  | 186,290 |  |  | 133,151 |
General and administrative(1) | 25,195 |  |  | 20,097 |  |  | 87,109 |  |  | 71,146 |
Total operating expenses | 158,994 |  |  | 110,582 |  |  | 448,661 |  |  | 310,075 |
Operating income | 27,636 |  |  | 13,457 |  |  | 96,042 |  |  | 13,347 |
Other expense, net | (363 | ) |  | (1,784 | ) |  | (2,485 | ) |  | (4,945 | )
Income before income taxes | 27,273 |  |  | 11,673 |  |  | 93,557 |  |  | 8,402 |
Income tax expense (benefit) | 8,474 |  |  | (2,947 | ) |  | 22,975 |  |  | 2,574 |
Net income | $ | 18,799 |  |  | $ | 14,620 |  |  | $ | 70,582 |  |  | $ | 5,828 |
(1) Includes stock-based compensation expense as follows: |  |  |  |  |  |  |
Cost of revenue | $ | 410 |  |  | $ | 233 |  |  | $ | 1,043 |  |  | $ | 555 |
Research and development | 4,872 |  |  | 2,428 |  |  | 12,117 |  |  | 5,486 |
Sales and marketing | 3,516 |  |  | 3,225 |  |  | 9,514 |  |  | 6,293 |
General and administrative | 9,072 |  |  | 8,027 |  |  | 39,886 |  |  | 39,809 |
Total stock-based compensation expense | $ | 17,870 |  |  | $ | 13,913 |  |  | $ | 62,560 |  |  | $ | 52,143 |

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The following table sets forth the components of our condensed consolidated statements of operations for each of the periods presented as a percentage of revenue:

| Three months ended September 30, |  | Nine months ended September 30,
| 2015 |  | 2014 |  | 2015 |  | 2014
Revenue | 100 | % |  | 100 | % |  | 100 | % |  | 100 | %
Cost of revenue | 53 |  |  | 56 |  |  | 54 |  |  | 57 |
Gross profit | 47 |  |  | 44 |  |  | 46 |  |  | 43 |
Operating expenses: |  |  |  |  |  |  |
Research and development | 17 |  |  | 15 |  |  | 15 |  |  | 14 |
Sales and marketing | 17 |  |  | 17 |  |  | 16 |  |  | 18 |
General and administrative | 6 |  |  | 7 |  |  | 7 |  |  | 9 |
Total operating expenses | 40 |  |  | 39 |  |  | 38 |  |  | 41 |
Operating income | 7 |  |  | 5 |  |  | 8 |  |  | 2 |
Other expense, net | — |  |  | (1 | ) |  | — |  |  | (1 | )
Income before income taxes | 7 |  |  | 4 |  |  | 8 |  |  | 1 |
Income tax expense (benefit) | 2 |  |  | (1 | ) |  | 2 |  |  | — |
Net income | 5 | % |  | 5 | % |  | 6 | % |  | 1 | %

Revenue

| Three months ended September 30, |  |  |  | Nine months ended September 30, |  |
(dollars in thousands) | 2015 |  | 2014 |  | % Change |  | 2015 |  | 2014 |  | % Change
Revenue | $ | 400,340 |  |  | $ | 279,971 |  |  | 43 | % |  | $ | 1,183,368 |  |  | $ | 760,292 |  |  | 56 | %
Americas | $ | 190,839 |  |  | $ | 204,893 |  |  | (7 | )% |  | $ | 583,282 |  |  | $ | 482,769 |  |  | 21 | %
EMEA | 156,639 |  |  | 56,068 |  |  | 179 |  |  | 432,904 |  |  | 207,285 |  |  | 109 |
APAC | 52,862 |  |  | 19,010 |  |  | 178 |  |  | 167,182 |  |  | 70,238 |  |  | 138 |
Total revenue | $ | 400,340 |  |  | $ | 279,971 |  |  | 43 | % |  | $ | 1,183,368 |  |  | $ | 760,292 |  |  | 56 | %

Revenue in the third quarter and the first nine months of 2015 increased $120.4 million, or 43%, and $423.1 million, or 56%, compared to the same periods in 2014. Units shipped in the third quarter increased 46% to 1.6 million from 1.1 million in the same period in 2014. Units shipped in the first nine months of 2015 increased 64% to 4.6 million from 2.8 million in the same period in 2014. The year-over-year growth was primarily driven by increased demand for our HERO4 line of capture devices, particularly in the EMEA and APAC regions as a result of the continued expansion of our business and distribution network in international markets. The third quarter year-over-year decrease in the Americas region resulted primarily from the launch of new products in 2014 which were initially shipped to this region. Revenue in the third quarter of 2015 reflects approximately $19 million of price protection and marketing development funds issued in connection with the reduction of the HERO4 Session selling price.
We expect revenue to increase sequentially in the fourth quarter of 2015 and to decrease compared to the fourth quarter of 2014. We expect revenue in the Americas region to increase as a percentage of total revenues in the fourth quarter of 2015.
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Gross margin

| Three months ended September 30, |  |  |  | Nine months ended September 30, |  |
(dollars in thousands) | 2015 |  | 2014 |  | % Change |  | 2015 |  | 2014 |  | % Change
Cost of revenue | $ | 213,710 |  |  | $ | 155,932 |  |  | 37 | % |  | $ | 638,665 |  |  | $ | 436,870 |  |  | 46 | %
Gross profit | $ | 186,630 |  |  | $ | 124,039 |  |  | 50 | % |  | $ | 544,703 |  |  | $ | 323,422 |  |  | 68 | %
Gross margin | 46.6 | % |  | 44.3 | % |  |  |  | 46.0 | % |  | 42.5 | % |  |

Gross margin in the third quarter and the first nine months of 2015 increased to 46.6% and 46.0%, respectively, from 44.3% and 42.5% in the same periods in 2014. The increase in both periods was primarily due to a favorable mix shift to the higher margin HERO4 Black and Silver capture devices and continued improvements in supply chain costs. Gross margin will fluctuate in the future based upon product, distributor, and geographical mix. We anticipate our gross margin percentage to be relatively flat sequentially in the fourth quarter of 2015.
Operating expenses

| Three months ended September 30, |  |  |  | Nine months ended September 30, |  |
(dollars in thousands) | 2015 |  | 2014 |  | % Change |  | 2015 |  | 2014 |  | % Change
Research and development | $ | 67,372 |  |  | $ | 42,376 |  |  | 59 | % |  | $ | 175,262 |  |  | $ | 105,778 |  |  | 66 | %
Percentage of revenue | 16.8 | % |  | 15.1 | % |  |  |  | 14.8 | % |  | 13.9 | % |  |
Sales and marketing | $ | 66,427 |  |  | $ | 48,109 |  |  | 38 | % |  | $ | 186,290 |  |  | $ | 133,151 |  |  | 40 | %
Percentage of revenue | 16.6 | % |  | 17.2 | % |  |  |  | 15.7 | % |  | 17.5 | % |  |
General and administrative | $ | 25,195 |  |  | $ | 20,097 |  |  | 25 | % |  | $ | 87,109 |  |  | $ | 71,146 |  |  | 22 | %
Percentage of revenue | 6.3 | % |  | 7.2 | % |  |  |  | 7.4 | % |  | 9.4 | % |  |
Total operating expenses | $ | 158,994 |  |  | $ | 110,582 |  |  | 44 | % |  | $ | 448,661 |  |  | $ | 310,075 |  |  | 45 | %
Percentage of revenue | 39.7 | % |  | 39.5 | % |  |  |  | 37.9 | % |  | 40.8 | % |  |

Research and development
Research and development expenses in the third quarter and the first nine months of 2015 increased $25.0 million, or 59%, and $69.5 million, or 66%, respectively, and increased as a percentage of total revenue compared to the same periods in 2014. The increases in both the third quarter and the first nine months of 2015 were primarily attributable to higher personnel-related costs of $9.1 million and $26.9 million, respectively, resulting from a 80% growth in global headcount from September 30, 2014 to September 30, 2015, as well as increases in consulting and outside professional service costs of $6.9 million and $21.4 million, respectively, and increases in materials, depreciation, and other supporting overhead expenses of $5.3 million and $11.9 million, respectively. Stock-based compensation expenses increased $2.4 million and $6.6 million in the third quarter and the first nine months of 2015, respectively. These higher expenses were primarily driven by investments to support the development of our next generation capture devices, quad-copters, content-management software solutions, and other new products and services.
Sales and marketing
Sales and marketing expenses in the third quarter and the first nine months of 2015 increased $18.3 million, or 38%, and $53.1 million, or 40%, respectively, and decreased as a percentage of total revenue compared to the same periods in 2014. The increases in both the third quarter and the first nine months of 2015 were primarily attributable to higher personnel-related costs of $9.3 million and $21.3 million, respectively, resulting from a 70% growth in global headcount from September 30, 2014 to September 30, 2015, as well as increases in advertising
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and promotional activity costs associated with our new product launches of $2.8 million and $12.6 million, respectively, and increases in consulting and outside professional service costs of $2.3 million and $5.7 million, respectively. Stock-based compensation expenses increased $0.3 million and $3.2 million in the third quarter and first nine months of 2015, respectively.
General and administrative
General and administrative expenses in the third quarter and the first nine months of 2015 increased $5.1 million, or 25%, and $16.0 million, or 22%, respectively, and decreased as a percentage of total revenue compared to the same periods in 2014. The increases in both the third quarter and the first nine months of 2015 were primarily attributable to higher personnel-related costs of $2.2 million and $7.7 million, respectively, resulting from a 50% growth in global headcount from September 30, 2014 to September 30, 2015, as well as increases in consulting and outside professional service costs of $1.0 million and $3.9 million, respectively, and increases in allocated facilities, depreciation and other supporting overhead expenses of $0.5 million and $2.2 million, respectively. Stock-based compensation expenses were flat in the third quarter and first nine months of 2015 compared to the same periods in 2014, primarily due to the timing of expense attributable to CEO RSUs. (See Note 5 "Stockholders' Equity" of the Notes to Condensed Consolidated Financial Statements of this Form 10-Q.)
We expect total operating expenses to increase in the fourth quarter of 2015, compared to the fourth quarter in 2014 and third quarter of 2015, and as a percentage of revenue, with a majority of the increase occurring in sales and marketing, and to a lesser extent, research and development.
Provision for income taxes

| Three months ended September 30, |  |  |  | Nine months ended September 30, |  |
(dollars in thousands) | 2015 |  | 2014 |  | % Change |  | 2015 |  | 2014 |  | % Change
Income tax expense (benefit) | $ | 8,474 |  |  | $ | (2,947 | ) |  | (388 | )% |  | $ | 22,975 |  |  | $ | 2,574 |  |  | 793 | %
Effective tax rate | 31.1 | % |  | (25.2 | )% |  |  |  | 24.6 | % |  | 30.6 | % |  |

Income tax expense in the third quarter and the first nine months of 2015 increased $11.4 million and $20.4 million, respectively, compared to the same periods in 2014, primarily due to higher pre-tax income. The income tax benefit for the third quarter of 2014 was primarily attributable to the impact of net losses that are not benefited, foreign withholding taxes, and non-deductible stock based compensation offset, in part, by research tax credits.
Our provision for income taxes in each period has differed from the tax computed at the U.S. federal statutory income tax rate due to state taxes, the effect of non-U.S. operations, deductible and non-deductible stock-based compensation expense, non-deductible acquisition-related costs and adjustments to unrecognized tax benefits. (See Note 7 "Income Taxes" of the Notes to Condensed Consolidated Financial Statements of this Form 10-Q.)
Liquidity and Capital Resources
The following tables present selected financial information as of September 30, 2015 and December 31, 2014 and during the first nine months of 2015 and 2014:

(dollars in thousands) | September 30, 2015 |  | December 31, 2014
Cash and cash equivalents | $ | 279,969 |  |  | $ | 319,929 |
Marketable securities | 233,133 |  |  | 102,327 |
Total cash, cash equivalents and marketable securities | $ | 513,102 |  |  | $ | 422,256 |
Percentage of total assets | 42 | % |  | 46 | %

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| Nine months ended September 30, |  |
(in thousands) | 2015 |  | 2014 |  | % Change
Net cash provided by operating activities | $ | 136,763 |  |  | $ | 53,732 |  |  | 155 | %
Net cash used in investing activities | $ | (230,426 | ) |  | $ | (25,766 | ) |  | 794 | %
Net cash provided by financing activities | $ | 55,454 |  |  | $ | 108,373 |  |  | (49 | %)

We believe our existing cash, cash equivalent and marketable securities balances and cash flow from operations will be sufficient to meet our working capital needs, capital expenditures, outstanding commitments, and other liquidity requirements for at least the next 12 months and the foreseeable future.
Our future capital requirements may vary materially from those currently planned and will depend on many factors, including our rate of revenue growth, the timing and extent of spending on research and development efforts and other business initiatives, the expansion of sales and marketing activities, the timing of new product introductions, market acceptance of our products, and overall economic conditions. We have completed several acquisitions and we expect to evaluate additional possible acquisitions of, or strategic investments in, businesses, products, and technologies that are complementary to our business, which may require the use of cash. In addition, on September 30, 2015, our Board of Directors authorized a program to repurchase up to $300 million of our common stock. The stock repurchase program will expire in September 2016.
As of September 30, 2015, $90.2 million of cash was held by our foreign subsidiaries. We do not presently intend to repatriate these funds for use in our domestic operations, but if we were to do so, any such repatriated cash and cash equivalents could be subject to U.S. income taxes, less any previously paid foreign income taxes.
To the extent that current and anticipated future sources of liquidity are insufficient to fund our future business activities and requirements, we may be required to seek additional equity or debt financing. In the event additional financing is required from outside sources, we may not be able to raise it on terms acceptable to us or at all.
Cash flows from operating activities
Cash flow provided by operating activities of $136.8 million during the first nine months of 2015 was comprised of $70.6 million in net income, adjusted for $46.9 million of certain non-cash items (including share-based compensation expense of $62.6 million), and net cash inflow of $19.2 million that resulted from the effect of changes in working capital and other carrying balances. The increase in cash flow from operating activities of $83.0 million during the first nine months of 2015 compared to the same period in 2014 was primarily due to a $64.8 million increase in net income, as adjusted for the non-cash items described above, as well as favorable changes of $10.5 million in working capital accounts.
Cash flows from investing activities
Our primary investing activities consisted of purchases and sales of marketable securities, purchases of property and equipment, and business acquisitions. Cash used in investing activities was $230.4 million during the first nine months of 2015 and resulted from $207.2 million for purchases of marketable securities, $32.3 million for net purchases of property and equipment, and $65.4 million for acquisitions, partially offset by $74.5 million for net sales and maturities of marketable securities. Cash used in investing activities was $25.8 million during the first nine months of 2014 and resulted from $22.6 million for net purchases of property and equipment and $3.2 million for acquisitions. The increase in cash outflow in 2015 was primarily due to purchases of marketable securities and business acquisition activity. We did not hold any marketable securities during the nine months ended September 30, 2014.
Cash flows from financing activities
Our primary financing activities consisted of issuances of securities under our common stock plans. Cash provided by financing activities was $55.5 million during the first nine months of 2015 and resulted primarily from $35.5 million in proceeds received from employee stock option exercises and stock purchases made through our
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ESPP, as well as $32.6 million of excess tax benefit related to stock-based compensation. Cash provided by financing activities was $108.4 million during the first nine months of 2014, which primarily resulted from $200.8 million of proceeds received from our initial public offering, or IPO, after underwriting discounts and commissions but before offering costs, a $23.6 million of excess tax benefit related to stock-based compensation and proceeds from issuance of stock of $3.4 million, partially offset by $114.0 million of debt repayment. The increase in cash flow in 2015 was primarily due to proceeds from the issuance of shares under our common stock plans, including ESPP purchases in February and August 2015.
Contractual Obligations and Off-Balance Sheet Arrangements
Our contractual obligations and off-balance sheet arrangements at September 30, 2015, and the effect those contractual obligations are expected to have on our liquidity and cash flow over the next five years are presented in Note 9 "Commitments, Contingencies and Guarantees," of the Notes to Condensed Consolidated Financial Statements of this Form 10-Q.
Critical Accounting Policies and Estimates
We prepare our consolidated financial statements in accordance with GAAP. The preparation of these consolidated financial statements requires us to make estimates, assumptions and judgments that can significantly impact the amounts we report as assets, liabilities, revenue, costs and expenses and the related disclosures. We base our estimates on historical experience and other assumptions that we believe are reasonable under the circumstances. Our actual results could differ significantly from these estimates.
We believe that our accounting policies and estimates associated with revenue recognition (including sales incentives), inventory, POP displays, warranty, income taxes, goodwill, acquired intangible assets and other long-lived assets, and stock-based compensation are critical to understanding our historical and future performance as these policies involve a high degree of judgment and complexity. Therefore, we consider these to be our critical accounting policies and estimates. There have been no material changes to our critical accounting policies and estimates during the nine months ended September 30, 2015. Please refer to “Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained in Part II, Item 7 of our Annual Report on Form 10-K for our fiscal year ended December 31, 2014 for a discussion of our critical accounting policies and estimates.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
Foreign currency risk
To date, a majority of our product sales and inventory purchases have been denominated in U.S. dollars. We therefore have had insignificant foreign currency risk associated with these two activities. The functional currency of all of our entities is the U.S. dollar. Our operations outside of the United States incur a portion of their operating expenses in foreign currencies, principally the Euro and the Hong Kong Dollar. Our results of operations and cash flows are, therefore, subject to fluctuations due to changes in foreign currency exchange rates. However, we believe that the exposure to foreign currency fluctuation from operating expenses is immaterial at this time as the related costs do not constitute a significant portion of our total expenses. As we grow our operations, or if foreign currency held in our U.S. dollar functional currency entities increases, our exposure to foreign currency risk could become more significant. To date, we have not entered into any material foreign currency exchange contracts. We analyzed our foreign currency exposure to identify assets and liabilities denominated in other currencies. For those assets and liabilities, we evaluated the effects of a 10% shift in exchange rates between those currencies and the U.S. dollar. We have determined that there would be an immaterial effect on our results of operations from such a shift.
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Interest rate risk
Our exposure to market risk for changes in interest rates primarily relates to our cash and cash equivalents and marketable securities. Our cash equivalents and marketable securities are comprised primarily of money market funds, U.S. treasury securities, U.S. agency securities, commercial paper and corporate debt securities. The primary objectives of our investment activities are to preserve principal and provide liquidity without significantly increasing risk. Our cash and cash equivalents are held for working capital purposes. We do not enter into investments for trading or speculative purposes. A hypothetical 10% increase in interest rates would result in a decrease of approximately $19 million in the fair value of our available-for-sale securities as of September 30, 2015.
Item 4. Controls and Procedures
Our management has evaluated, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures as of September 30, 2015. Based on their evaluation as of September 30, 2015, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, or the Exchange Act) were effective at the reasonable assurance level to ensure that the information required to be disclosed by us in this Quarterly Report on Form 10-Q was (i) recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's rules and regulations and (ii) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.
There were no changes in our internal control over financial reporting (as defined in Exchange Act Rule 13a-15(f)) during the quarter ended September 30, 2015 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
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PART II. OTHER INFORMATION
Item 1. Legal Proceedings
In the second quarter of 2015, the Company and e.Digital Corporation reached a settlement agreement regarding patent infringement litigation filed against the Company in December 2012. The settlement did not have a material impact on the Company's financial statements. For a discussion of legal proceedings, see Note 9, “Commitments, Contingencies and Guarantees,” of the Notes to Condensed Consolidated Financial Statements of this Form 10-Q.
Item 1A. Risk Factors
The risks described in "Risk Factors," in our Annual Report on Form 10-K for the year ended December 31, 2014 could materially and adversely affect our business, financial condition and results of operations. There have been no material changes in such risks. These risk factors do not identify all risks that we face - our operations could also be affected by factors that are not presently known to us or that we currently consider to be immaterial to our operations.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
Sales of unregistered securities
Not applicable
Use of proceeds
On June 25, 2014, the Securities and Exchange Commission declared our registration statement on Form S-1 (File No. 333-196083) effective for our IPO. There has been no material change in the planned use of proceeds from our initial public offering as described in our final prospectus filed with the Securities and Exchange Commission on June 26, 2014.
Issuer purchases of equity securities
The table below provides information with respect to repurchases of shares of our Class B common stock. No shares of our Class A common stock were repurchased during this period.

Period |  | (a) Total Number of Shares (or Units) purchased |  | (b) Average Price Paid per Share (or Unit) |  | (c) Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs |  | (d) Maximum Number (or Approximate Dollar Value) of Shares (or Units) that May Yet Be Purchased Under the Plans or Programs
July 1 - 31, 2015(1) |  | $ | 43,484 |  |  | $ | 50.94 |  |  | $ | — |  |  | $ | — |
August 1 - 31, 2015(1) |  | 46,014 |  |  | 62.06 |  |  | — |  |  | — |
September 1 - 30, 2015(1) |  | 58,186 |  |  | 38.75 |  |  | — |  |  | — |
Total |  | $ | 147,684 |  |  | $ | 49.60 |  |  | $ | — |  |  | $ | — |

(1) Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of employee restricted stock units.
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Item 3. Defaults Upon Senior Securities
None.
Item 4. Mine Safety Disclosures
Not applicable.
Item 5. Other Information
None.
Item 6. Exhibits
The information required by this item is set forth on the exhibit index which follows the signature page of this report.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

|  | GoPro, Inc.
|  | (Registrant)
Dated: | October 29, 2015 | By: /s/ Nicholas Woodman
|  | Nicholas Woodman Chief Executive Officer (Principal Executive Officer)
Dated: | October 29, 2015 | By: /s/ Jack Lazar
|  | Jack Lazar Chief Financial Officer (Principal Financial Officer)

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EXHIBIT INDEX

Exhibit Number |  | Description of Document |  | Incorporated by Reference |
Form |  | File No. |  | Exhibit |  | Filing Date | Filed Herewith
31.1 |  | Certification of Periodic Report by Chief Executive Officer under Section 302 of the Sarbanes-Oxley Act of 2002 |  |  |  |  |  |  |  |  | X
31.2 |  | Certification of Periodic Report by Chief Financial Officer under Section 302 of the Sarbanes-Oxley Act of 2002 |  |  |  |  |  |  |  |  | X
32.1* |  | Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 |  |  |  |  |  |  |  |  | X
32.2* |  | Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 |  |  |  |  |  |  |  |  | X
101.INS |  | XBRL Instance Document |  |  |  |  |  |  |  |  | X
101.SCH |  | XBRL Taxonomy Extension Schema Document |  |  |  |  |  |  |  |  | X
101.CAL |  | XBRL Taxonomy Extension Calculation Linkbase Document |  |  |  |  |  |  |  |  | X
101.DEF |  | XBRL Taxonomy Extension Definition Linkbase Document |  |  |  |  |  |  |  |  | X
101.LAB |  | XBRL Taxonomy Extension Label Linkbase Document |  |  |  |  |  |  |  |  | X
101.PRE |  | XBRL Taxonomy Extension Presentation Linkbase Document |  |  |  |  |  |  |  |  | X

* This certification is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (Exchange Act), or otherwise subject to the liability of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act or the Exchange Act.
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