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Revenue from Contracts with Customers | 12 Months Ended
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Oct. 31, 2021
Revenue from Contracts with Customers. |
Revenue from Contracts with Customers |
6. | Revenue from Contracts with Customers
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For the year ended October 31 |  | 2021 | ​ | 2020 | ​ | 2021 | ​ | 2020 | ​ | 2021 | ​ | 2020 | ​ | 2021 |  | 2020
​ | ​ | Retail | ​ | Retail | ​ | Wholesale | ​ | Wholesale | ​ | Corporate | ​ | Corporate | ​ | Total | ​ | Total
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | $ | ​ | $
Primary geographical markets (i) | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Canada | ​ | 147,080 | ​ | 64,406 | ​ | 3,302 | ​ | 3,596 | ​ | 87 | ​ | 373 | ​ | 150,469 | ​ | 68,375
USA | ​ | 25,845 | ​ | 9,940 | ​ | 3,889 | ​ | 4,315 | ​ | - | ​ | - | ​ | 29,734 | ​ | 14,255
International | ​ | 920 | ​ | 635 | ​ | - | ​ | - | ​ | - | ​ | - | ​ | 920 | ​ | 635
Total revenue | ​ | 173,845 | ​ | 74,981 | ​ | 7,191 | ​ | 7,911 | ​ | 87 | ​ | 373 | ​ | 181,123 | ​ | 83,265
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Major products and services | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ |  | ​ |
Cannabis and CBD | ​ | 132,788 | ​ | 58,320 | ​ | - | ​ | - | ​ | - | ​ | - | ​ | 132,788 | ​ | 58,320
Consumption accessories |  | 26,798 | ​ | 13,554 | ​ | 7,139 | ​ | 7,541 | ​ | - | ​ | - | ​ | 33,937 | ​ | 21,095
Data analytics services |  | 12,202 | ​ | 2,185 | ​ | - | ​ | - | ​ | - | ​ | - | ​ | 12,202 | ​ | 2,185
Other revenue |  | 2,057 | ​ | 922 | ​ | 52 | ​ | 370 | ​ | 87 | ​ | 373 | ​ | 2,196 | ​ | 1,665
Total revenue |  | 173,845 | ​ | 74,981 | ​ | 7,191 | ​ | 7,911 | ​ | 87 | ​ | 373 | ​ | 181,123 |  | 83,265
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Timing of revenue recognition |  | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ |  | ​
Transferred at a point in time |  | 173,845 | ​ | 74,981 | ​ | 7,191 | ​ | 7,911 | ​ | 87 | ​ | 373 | ​ | 181,123 | ​ | 83,265
Total revenue |  | 173,845 | ​ | 74,981 | ​ | 7,191 | ​ | 7,911 | ​ | 87 | ​ | 373 | ​ | 181,123 |  | 83,265
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(i) | Represents revenue based on geographical locations of the customers who have contributed to the revenue generated in the applicable segment.

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